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The secret to spruce up social media
Sharing is the key to social success.
73% of people process information more deeply,
thoroughly and thoughtfully when they share it.
Sharing is
actually a part
of our social
DNA. It is
human
nature.
Lets see how to get things shared…
Keep it simple. Because simple
is easy to grasp, engaging and
attention grabbing.
Strike visual appeal. Visuals are
processed 60,000 times faster than
text.
Invoke sentiments. There are only 3 reasons consumers
buy. In order to sell your product or service, you must
speak to a primal need. 1. How to satisfy a basic necessity
– food, clothing, shelter 2. To solve a problem – what’s
their concern or problem 3. Better themselves – better
body, life, bank account
Source: Rebekah Radice
Use hashtags , get
searchable. Social
networks now account for
over 25% of total online
traffic.
Tell stories. Humans are inclined
to see narratives where there are
none because it can afford
meaning to our lives, a form of
existential problem-solving.
Create your own story.
Marketing is no longer
about the stuff that you
make, but about the
stories you tell,
according to Seth
Godin.
Understand social. Did you know 45 to 54 years old is the fastest
growing segment on social media. Facebook has the greatest
impact on purchase behavior at 47% and Twitter grabs the most
new customers.
Evaluate and grow. 53% of
social media marketers don’t
measure their success. Don’t
be one of them.
@AyeshaAmbreen
Thanks! Share and connect at @AyeshaAmbreen

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The Secret To Spruce-up Social Media

  • 1. The secret to spruce up social media
  • 2. Sharing is the key to social success.
  • 3. 73% of people process information more deeply, thoroughly and thoughtfully when they share it.
  • 4. Sharing is actually a part of our social DNA. It is human nature.
  • 5. Lets see how to get things shared…
  • 6. Keep it simple. Because simple is easy to grasp, engaging and attention grabbing.
  • 7. Strike visual appeal. Visuals are processed 60,000 times faster than text.
  • 8. Invoke sentiments. There are only 3 reasons consumers buy. In order to sell your product or service, you must speak to a primal need. 1. How to satisfy a basic necessity – food, clothing, shelter 2. To solve a problem – what’s their concern or problem 3. Better themselves – better body, life, bank account Source: Rebekah Radice
  • 9. Use hashtags , get searchable. Social networks now account for over 25% of total online traffic.
  • 10. Tell stories. Humans are inclined to see narratives where there are none because it can afford meaning to our lives, a form of existential problem-solving.
  • 11. Create your own story. Marketing is no longer about the stuff that you make, but about the stories you tell, according to Seth Godin.
  • 12. Understand social. Did you know 45 to 54 years old is the fastest growing segment on social media. Facebook has the greatest impact on purchase behavior at 47% and Twitter grabs the most new customers.
  • 13. Evaluate and grow. 53% of social media marketers don’t measure their success. Don’t be one of them. @AyeshaAmbreen
  • 14. Thanks! Share and connect at @AyeshaAmbreen