1. Facebook
The Online Connecting Tool
Done by: Ayesha Al Marri
Student ID: 201007839
Presented to: Ms. Rozita Johari

2. Content
• Introduction to Facebook
• Facebook’s History
• The People of Facebook
- Who uses Facebook.
- Why use Facebook.
• Benefits of Facebook
• Drawbacks of Facebook
• Facebook Features
• The “How To” section: - How to create an account
- How to find friends online
- How to share photos and write on your wall
• Conclusion
• References

3. Introduction to Facebook
Facebook is a well known social
networking service and website launched
in February 2004, which is operated and
privately owned by Facebook Inc.

4. Facebook’s History
• The website was founded by Mark Zuckerberg, Eduardo Saverin,
Dustin Moskovitz, and Chris Hughes in 2004.
• All founders were students at Harvard University.
• Membership was originally restricted to students of
Harvard College, and within the first month, more than half the
undergraduate population at Harvard was registered on the
service.
• Facebook founders promoted the website. It became highly
used by universities in the United states and gradually most
universities in Canada.

5. • Day after day, the website became an interesting
investment for entrepreneurs, Facebook became
incorporated in mid 2004.
• In 2007, Microsoft announced that it had purchased a 1.6%
share of Facebook for $240 million, giving Facebook a total
implied value of around $15 billion.
• The latest news about Facebook state that In April 2012
Facebook bought the application Instagram for US$1
billion.

6. The People of Facebook
• Everyone is capable of using Facebook since it is very
easy to use. People from different ages are able to log
in and socialize.
• There has been a survey conducted to collect
information regarding who uses Facebook.
• Almost 100% of the responses stated that teenagers
are the most users of this social network.

7. Survey Response for:
“Who uses Facebook the most”

8. Why Use Facebook?
• People use Facebook to fulfill two basic social
needs:
3. The need to fit in
2. The need for self-presentation

9. Benefits of Facebook
• Easy to use.
• A connecting tool to stay in touch with family and
friends.
• Facebook allows you post anything on your wall,
so you can freely express thoughts and ideas.
• It is a more effective way of advertising.

10. Facebook is specifically beneficial in business:
• It is a great opportunity for businesses to
make their products known.
• Allows businesses gain many new customers.
• Provides an opportunity for sellers to build
successful business cases as they target
specific vertical markets with specific business
objectives.

11. Drawbacks of Facebook
• Time consumption
• Facebook addiction
• Privacy considerations

12. Facebook Features:
• Facebook Chat
• “Friending”: sending friend requests to users
• Facebook credits: allows users to buy virtual products for
games and apps on Facebook
• Listen with friends: allows you to listen to music with your
friends
• Like button
• Messages and Inbox
• Notifications
• Poke: gesture to attract another user’s attention
• Photos and Photo tagging

13. How to create an account
Video

14. How to find friends online
Video

15. How to share photos and write on
your wall
Video

16. Conclusion
• To conclude, Facebook is one of the most famous
social networks.
• It is widely used by people of both genders and
different ages.
• It is easy to use and it is a good way to remain socially
interactive with friends and family.
• If we use it correctly, then we can avoid all the
disadvantages that might occur if we are not careful
enough.

17. References
• 11 Business Benefits of Using Facebook Applications. (2007, September 7).
Retrieved April 26, 2012, from marketing jive: http://www.marketing-
jive.com/2007/09/11-business-benefits-of-using-facebook.html
• Benefits of Facebook. (n.d.). Retrieved April 2012, from benefit of:
http://benefitof.net/benefits-of-facebook/
• Chaney, P. (2011, April 18). 8 Benefits to Facebook . Retrieved April 28, 2012,
from http://www.practicalecommerce.com/articles/2723-8-Benefits-to-
Facebook-Likes-
• Eler, A. (2012, January 16). Study: Why Do People Use Facebook? . Retrieved
May 4, 2012, from
http://www.readwriteweb.com/archives/study_why_do_people_use_faceboo
k.php
• Facebook. (n.d.). Retrieved April 26, 2012, from wikipedia:
http://en.wikipedia.org/wiki/Facebook#History
• Goessl, L. (2011, July 18). Disadvantages of Facebook . Retrieved May 4, 2012,
from http://www.helium.com/items/1518188-disadvantages-of-being-a-
facebook-member-social-networking