1. BRANDING VS DIRECT
RESPONSE CAMPAIGN
By: Ahmed elwaziry

2. What’s branding Campaign ?
 It’s an objective of Online ads Campaign to
 Provide awareness about it’s brand
 Announce about new product
 Announce about new offer
 Maintain a communication platform related to the
brand

3. What’s Direct response campaign
 It’s an objective of Online ads Campaign to
 Direct the audience to do specific actions
 This action could be
 Register
 Take survey
 Buy online
 Request sample
 Like your fan page
 other

4. Do
 Set your objectives before you Plan
 Set KPI’s according to your objectives
 Split your plan with 2 objectives if needed

5. Do
 Use PPC for DR Campaigns
 Use CMP for Branding Campaign
 Focus on Targeting so much for branding
campaign
 Monitor ,Optimize &Optimize

6. Don’t
 Use Both objectives for one campaign
 Set one objectives and monitor on another KPI
 Plan too much (Plan A & B is enough)

7. Thank you
Ahmed elwaziry
Twitter: https://twitter.com/Awaziry
LinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top