Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
5. Social Landscape
Facebook Global Stats
800 million plus users world wide
Top three countries include US, Indonesia, UK
US has 155 million user.
UK Stats
• 30 million users in the UK
• 48% Penetration of the total population
• 60% Penetration of the online population
Irish Stats
2.1 million user in Ireland
42% Penetration of total Population
64% Penetration of the online population
11. Did it improve Sales?
• 72% marketers with 3 years plus experience said social
media helped close the business
• 45% new partnerships gained
• 52% see qualified lead generation
12. Why it’s important for my career?
• Develop a strong personal brand
• Need a strong and relevant contact base
• Be valued to your connections
• Grow recommendations
• Increase your influence
• Spot opportunities
15. Recent Report
• 58% spent 6 hours or more
• 34% spent 11 hours of more
• 15% spent 20 hours or more
on Social Media
Social Media Examiner Report 2011
21. Trends in Hotels using Social
1. Hotels are still new to Social
2. Focused on the ‘big 5’
3. 2 year confidence mark
4. Hotels are broadcasting not connecting
5. Social Media Adoption Obstacles
6. Lack of Measurement
7. No Policy or Strategy in place
22. What does the future look
like? What does the future look like?
23. The Future for some the Present for others
• Become part of your organisations day to day activity
• Integrates into front office and customer facing team members
• Used as a communication tool
• Customer want to access up to the minute information
• More attention to sphere of influence or clout
• Geo location marketing
• Customer profiling
• Social Commerce
• Impact of Google+
• I want to be found culture
30. Listening Tools- to find the best opportunities
• Google Alerts
• Social Mention
• Twitter Search
• Hootsuite, Tweetdeck, Seesmic
• Google Advanced Search
• Monitoring Tools
35. Why it’s of interest
• 135 million professionals
• College educated
• Senior executive, decision maker level
• Business networking
• 45+ million user in US
• Over 70% aged between 25-54
• Average wages €64k
37. Tips
• Remain professional at all times
• Post a suitable photo
• Complete your profile
• Seek recommendations
• Join groups
• Connect with people after events
• Don’t spam
44. Managing your Time
• Monitor daily and respond accordingly
• Use a management client for scheduling
• 3-7 posts per week
• Review activity weekly
• Welcome new fans
• Thank people for photos, comments, reviews
• Encourage posting, photo uploads, tagging
• Be specific with offers try to tailor or
personalise if possible
• Spot opportunities and react accordingly
45. Tips
• Your personal activity
– Check out what’s visible
– Review your privacy settings
– Tagging in photos and places
– Remember who you connect with
– Timeline is on the way!!!
• If involved as part of your role
– Follow company guidelines and equitette
49. Twitter
Benefits of Twitter
1. Build your brand.
2. Generates leads.
3. Market research & rapid response.
4. Get breaking news.
5. Generate interest/buzz ahead of a launch/event etc.
6. Reputation monitoring & management.
7. Beneficial to SEO.
8. Networking.
@avvioinc
50. Twitter
Target Audience – think of these 4 categories:
1. Current Customers
2. Prospects
3. Bloggers/Journalists/Industry Influencers
4. Non-Users
@avviotweets
53. How to make an impact on Twitter
2. Follow Relevant Users
54. How to make an impact on Twitter
3. Interact with other Twitter Users
55. How to make an impact on Twitter
4. Generate Awareness of your Page
– To increase awareness of your page, include buttons to your profile on your website,
email signature, include in email marketing and other marketing materials.
5. Brand & Keyword Monitoring
56. How to make an impact on Twitter
6. Customize your Page.
7. Fresh Content that is Relevant and Engaging is Key.
57. How to make an impact on Twitter
8. Retweeting (hover over a tweet)
58. How to make an impact on Twitter
9. Scheduling
Use management tool to schedule Tweets
Examples of tools available; Hootsuite, Seesmic, Tweetdeck
Manage multiple social media networks inc. Facebook
Monitor keywords, followers, list etc
Statistics, reporting
59. How to make an impact on Twitter
10. Don’t be afraid to use CAPITALS and Italics to make it stand out.
11. Use spellchecker before you tweet.
12. Use a URL shortener .
13. Remember: There is a permanent record of everything you tweet.
61. What to Tweet
1. Ask questions and keep it topical
2. Start your own trends or hashtags
3. Upcoming Events in the Hotel
4. Post about local events/attractions/things to do etc.
5. Tweet links to articles
6. It’s good to follow other related businesses in your area.
7. Announce new menus, restaurant deals etc.
8. Post in advance of holidays like Halloween, Christmas, New Years, etc
9. Listen to what your followers are saying and respond.
10. Compliment campaigns with Twitter specific activity
62. Tips
• Your tweet is forever
• Post a suitable photo
• Complete your bio
• Add disclaimer
• Be transparent
• Engaging and helpful
• Use suitable language
• Don’t spam
73. Social is now part of the Marketing Mix
Website
Email
SEO
Marketing
Your
SEM
Hotel Booking
Engine
Social
Mobile
Media
74. Social Media Strategy
• Gather market intelligence
• Identify potential
customers
• Connect with people
• Execute campaigns
• Track behaviour
• Measure results
• Support and complaints