This document discusses architecture and architecting. It explores different definitions and perspectives on architecture, comparing build-design-fix (BDUF) and emerging architecture approaches. It argues that architecting is a risk- and cost-management discipline and should be aligned across business units, portfolios, and teams. Architectural initiatives should enable business goals with new technology or solve problems with existing solutions. The document emphasizes that architecting should not be ignored and that the real work occurs at the team level through feedback and accountability.

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There is no Architecture, Only Business
Eric Lopes Cardozo
eric@bureauleeghwater.nl

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AAAAAAARRRRRRRGGGhitecure!

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Some Architecture related Phobia’s
• Cyberphobia
– Fear of computers
• Decidophobia
– Fear of making decisions
• Ergophobia
– Fear of work
• Neophobia
– Fear of newness, novelty
• Anthropophobia
– Fear of people or society
• Bibliophobia
– Fear of books
• Scriptophobia
– Fear of writing in public
• Kakorrhaphiophobia
– Fear of failing
• Katagelophobia
– Fear of ridicule
• Mythophobia
– Fear of false statements

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Architecture according to Wikipedia
• A general term to describe buildings and other physical structures.
• The art and science of designing and erecting buildings and other
physical structures.
• The style and method of design and construction of buildings and
other physical structures.
• The practice of the architect, where architecture means the
offering or rendering of professional services in connection with
the design and construction of buildings, or built environments.
• The design activity of the architect, from the macro-level (urban
design, landscape architecture) to the micro-level (construction details
and furniture).

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Architecture
=
Ambiguity

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… Another go …
Architecture is a set of
design decisions, including
their rationale*
*Adapted from P. Kruchten, The Rational Unified Process, 1998

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Take the wheelbarrow test

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Architecture
=
“Nominalisation”
=
Verb turned into noun
Architecting

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… After a few site visits …

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Emerging or Submerging architectureing?
Agilistas
BDUFistas

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Architecture
Architecting is a risk- and cost
management discipline

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BDUF vs. Emerging Architecture
Make design
decisions as we
go
Make design
decisions before
we go
Maximize
benefits by
delivering
functionality
Minimize cost by
prevent making
mistakes
Delight the
customer
In order to
In order to
In order to
In order to

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BDUF vs. Emerging Architecture
Make design
decisions as we
go
Make design
decisions before
we go
Maximize
benefits by
delivering
functionality
Minimize cost by
prevent making
mistakes
Delight the
customer
In order to
In order to
In order to
In order to
Because the real
requirements are
unknown or
unstable
Because some
decisions are in
practice
irreversible
Because executable
software is more
valuable than
design
Because fixing in
design time is
cheaper than while
coding
Because all
requirements
are of equal risk
level and
complexity

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In the mean time in reality……
Source: Capers Jones
http://www.infoq.com/articles/evaluating-agile-software-methodologies

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Scope of Architecting
Enterprise Architecting
- business system -
Software Architecting
- software system -
…………

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Determine Investment Mix
Set Strategy
Sustain the Business
Commercialize Ideas
Product Management
Operationalize Ideas
Maintain Product
Develop Product
Aligned Architecting
Executives
Business Units
Portfolios
Teams

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Aligned Architecting

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Balanced Story Flow
Architectural
Commercial

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Sources of Architectural Initiatives
• Enable Business with new Technology
• Solve problems with existing solutions
– Decrease Risk levels
– Drive TCO down
– Increase Quality levels
There is no Architecture, Only Business

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Parting thoughts
• Architecting should not be ignored of
forgotten
• Fail forward towards succes
• There is no failure, only feedback
• Without feedback architecting is developing a
theory
• Dare to be accountable and measure
• The real work is done at the team level

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Eric Lopes Cardozo
Bureau Leeghwater
Innovative Solutions & Projects
Eric Lopes Cardozo
Reach me at eric@bureauleeghwater.nl