2. How are mobile phones changing social media ?
Social media is a natural sweetspot for mobile since
mobile devices are the center of how people
communicate via voice, text, email or social media
sites.*
*Comscore 2
8. Social media and mobile data consumption
Social media integrated apps will drive mobile will drive Turkey’s
mobile growth, pushing pragmatists and conservatives to
upgrade devices and add mobile data for VAS
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12. A problem with social media &
mobile consumption behaviour
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13. “It’s not information overload, it’s filter failure”*
Filters will matter more than ever !
*Clay Shirky 13
14. A service for curiosity of conservative social media users
Avea subscribers can follow celebrities’ tweets without login
in twitter via “StarTakip” service text messages. They only
need to text 2468, name of twitter user account they want to
follow.
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15. AveaPaylaş lets users to enjoy sharing content at social media
platforms such as Facebook, Twitter, flickr from a single interface
Easy
Subscription
Send your user name to
service no
Upload your content
through WAP or Web’den
Update your
status
conveniently
Share photo &
video from one
interface
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16. NFC- Avea Mobile Wallet
• Mobile phone becomes credit card
• Any contactless payment
applications suchs as
transportation, building entrance
can be loaded to your mobile
device.
• Location based services can
integrate with your social media
profiles via the applicaitons on
your NFC simcard.
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17. Sum up: Mobile social media and marketing
• Mobile gets you closer to “the moment of truth”
• We will easily see a sudden interest and demand in
mobile commerce
• We will need a “point of entry” for using mobile
social media for our marketing efforts
• After the “tipping point” of mobile/social
penetration local mobile commerce will be in our
lives.
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