When companies have traditionally rolled out video conferencing, it's remarkable how unoriginal most are: Placing video in conference rooms and using it to replace costly travel for office workers. But there are dozens of other, more innovative applications for video. Check out this presentation from IAUG #Converge2014 on some of those more out-of-the-box applications of video.

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Avaya Vision – Unified Communications
Greg Weber
CTO Architecture & Consulting Director
April 2014
Session 1101:
“Beyond the Conference Room”
Video Use Cases and Customer Success Stories

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“nod in agreement”
“talk with your hands”
Does Visual Communication Matter?
“your expression says it all”
“if looks could kill”
“give a blank stare”
“written all over your face”
“put a face with a name”
“look someone in the eyes”
“do you have something to say”
“a picture is worth a thousand words”
“let me paint you a picture”
“are you paying attention”

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Human Need for Visual Communication
Body Language
Human Communication Feedback Effect Loop
Spatial Thinking
Visual Feedback
Social Relationships
Body
Language
Words
Voice
Tones
VARK
Fleming’s VARK Model Maslow’s Hierarchy of Needs
Physiological
Safety
Relationships
Esteem
Self-Actualization
55%
Visual
Auditory
Reading
Kinesthetic
9% - Visual Only
52% - Visual + Another Mode
Understanding?
Attentiveness?
Excitement?
Tone
Pace
Repetition

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personal connections
Visual Communication in the Consumer World
group video conversations
mobile video
sharing video content

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Evolution Video Conferencing in the Enterprise
1980s 1990s 2000s 2010s
Adoption “Go to Video” “Video to You”
Introduction
of Video Conferencing
Video Conferencing over
IP Networks
Hi-Definition
Video Conferencing
Desktop/Mobile
Video Conferencing

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Traditional Video Conference Market Dynamics
North America
$864M
EMEA
$743M
APAC
$888M
CALA
$139M
$2.63B Infrastructure / Service
Endpoints
1 Wainhouse Research 2 Nemertes 3 Frost
Spending Split for
Video Conferencing1
VaaS
On-Premises
Delivery Mechanism for
Video Conferencing2
Spend by Region for
Video Conferencing1
The Opportunity
Spending Analysis
Enterprises WITH
Video Conferencing3
Employees USING
Video Conferencing2
48%
28%
Uncommitted
Enterprises
Marooned
Users

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 “Go to Video”
 Expensive
 Scheduled Basis
 Complex
 Room-Based
 Internal
Traditional Video Conferencing
Traditional Video Conferencing
Traditional Video Conferencing Use Cases
Executive Meetings Employee Travel Reduction

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Video Conferencing Market Trends
Lifelike Quality Mobile CapabilitiesCost Reduction
Enterprise Support Media Integration Scalable Video CodingWebRTC
Market Trends
Video as a Service
Market Trends Effect
“Beyond the Room”
Video Conferencing
Traditional
Video Conferencing

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“Beyond the Room” Video Conferencing
“Beyond the Room” Video Conferencing
 “Video to You”
 Cost Effective
 Ad-Hoc Basis
 Simple
 Any Device
 Anywhere
“Beyond the Room” Video Conferencing Use Cases
?
Expanded Enterprise Virtual Visitation
Expert Anywhere Remote Eyes
Corporate Collaboration
Distance Learning

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“stay close to the project”“increase commit accuracy”
“membership consulting”
Beyond the Room Use Cases – Corporate Collaboration
Consultation Services
Corporate Collaboration
Distributed Sales Force Construction Board Meetings
“ease travel burden”
 allowed expansion into
geographical disperse markets
 delivers consultation on office
processes and billing to
affiliated dentist offices
remotely
 no device standardization
required for constituents

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“reduce recruiting costs”
Beyond the Room Use Cases – Expanded Enterprise
Corporate HR
Expanded Enterprise
Talent Scout
“get a first hand look”
Head Hunters
“increase placements”
Venture Capitalists
“partner for investments”
 expanded applicant pool
beyond local market
 reduced candidate travel for
initial interviews
 “ the company saves more in
expenses each month than the
cost of the solution ”

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“reduce cost of interactions”
Beyond the Room Use Cases – Virtual Visitation
Corrections
Virtual Visitation
Library Systems
“increase event attendance”
Higher Education
“expand office hours”
Hospitals / Clinics
“allow more visitation”
 inmate transport between jail
and courthouse challenges
included manpower costs and
security risks
 dispersed judges were obliged
to travel long distances for
arraignments
 witnesses, plaintiffs, and
defendants can now remotely
participate in trails

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“bring an expert”
Beyond the Room Use Cases – Expert Anywhere
Banking
Expert Anywhere
Retail
“increase product sales”
Global Business
“extend translation
services”
Medical
“consult an expert”
 made financial experts
accessible to customer in every
branch
 financial expert availability
increased revenue streams
 “ we serve customers when,
where, and how they want, ”
she says, “ but we do it with an
affordable model ”

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“initial medical diagnosis”
Beyond the Room Use Cases – Remote Eyes
Medical
Remote Eyes
Real Estate
“tour premises virtually”
Home Service
“increase productive visits”
Insurance
“evaluate the situation”
 specialists connect to patients
that are 3000 miles away
 patients, from remote towns in
Panama, saved 2-hour
commute costing 1-2 weeks
salary to see a doctor
 traveling team accommodated
varying internet and cellular
connections to share images
and data securely

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“expand reach of professors”
Beyond the Room Use Cases – Distance Learning
Higher Education
Distance Learning
Medical
“teach from the situation”
K-12 Schools
“share specialist teachers”
Corporate IT
“show first hand”
 expanded student reach
“outside the classroom”
 instructors wanted to share
and allow viewing of practical
experiences
 “ what we wanted was to
record the practicum while it
was in progress, and integrate
video in the learning process ”

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Beyond the Room Use Cases – Reference Customers

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A Reference Video Deployment
3rd Party
Video
Enterprise
Video
Network
External Network
MCUs
Video Gateway
Video Endpoints
Edge Video Gateway
Video
Conference
Manager
Video Clients
Desktop
Server
Enterprise On-Premises Deployment

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Developer Client
Developer Toolkit
The Complete Avaya Scopia (Radvision) Solution
Video Gateway
Video Monitor Video Tester
Technical Business Unit (TBU)
Client
Framework
Testing
Tools
Analytical
Tools
Protocol
Stacks
Video Endpoint
Video MCU
Soft Client
Video Business Unit (VBU)
Video Management
Video Control

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Primary Value Propositions
The Avaya Scopia Video Portfolio
 High Quality at Affordable Prices
 Integrate To and Extend Existing Video Solutions
 Best-in-Class Video Mobility
Video Collaboration Endpoints
Video Collaboration Infrastructure & Management

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The Flexibility of Avaya Scopia Video Portfolio
The Services
The Deployments
Multimodal Conferencing
The Approaches
Stand-Alone Video Conferencing
Audio
Conferencing
Video
Conferencing
Desktop
Share
+ +
Video as a Component of UC
On-Premises Configuration Video as a Service (VaaS)

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Leveraging Avaya Scopia Video from Any Starting Point
No Video Solution
Conference Room Video
Consumer Video
UC Desktop Video
“want video, but don’t
know where to begin”
“video is complex
and expensive”
“video is high maintenance
for our IT organization”
“video has very low
utilization rates”
“nice to have some video,
but not mission critical”
“consumer video
is not secure”
“how does UC integrate to
this video conferencing”
“piloting desktop
video through UC”

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Deploying “Beyond the Room” Video Conferencing
“Beyond the Room” Video Conferencing
the Solution
User Adoption

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Sharing the Avaya Story
Adoption
Extend
the Enterprise
Assure
User Adoption
Augment
the Solution
Video was
“Nice to Have”
Video became
“Mission Critical”
June 2012 August 2012 September 2012
Top Down
“Encouragement”
System Capacity
Limit
Video Conference Room
Utilization
21% 36%

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Video Deployments are Different than Voice Deployments
ROI =
Operational
Improvements
Business
Impacts+
Cost
IT Decision Video Decision
Video is not an
IT Decision
Video is not the
Center of the Universe
Telephony Deployment
Video Deployment
Video is typically a
Phased Deployment
Phase I
Phase II
Phase X
Endpoints are not
Deployed for Every User

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Common Resistances to Deploying Video Conferencing
“ Video is
Too Expensive ”
“ Cannot Quantify
Video ROI ”
“ Video has
Not Met Expectations ”
 Premises Deployment : ~$100/user (CAPEX)
 Video as a Service : ~$15/month/user (OPEX)
 Free Clients and No Licenses Required for
Guest Users
 Video will Increase Costs
 “Beyond the Room” Use Cases Transforms
LOB – increases revenue, decreases cost
 Industry Metrics : 20% Travel Cost Reduction
 “How many emails would you send if you
had to go to a special room to use it?”
 Mobile & Desktop Increase Room Utilization
 Impact of “Beyond the Room” Use Cases

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Common Resistances to Video Conferencing
“ Already have
another vendor’s
system deployed ”
“ Confused on
Scopia vs AAC ”
“ Scopia is very
hardware based ”
 Multiple systems can be bridged together
 Scopia can manage 3rd party video
endpoints
 Extend for “Beyond the Room” Use Cases
 “cubicles, meeting rooms, and auditoriums”
 Bridged together for services and optionally
licensed together (Collaboration Licenses)
 Roadmap combines the best of switched
video with the best of transcoded video
 Hardware assist allows high port density
which is required for mobile solutions
 Gateways protect from non-standard video
updates and changes
 Video as a Service does not require
on-premises hardware

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Recent Industry Awards & Analyst Ratings
Radvision Scopia XT5000 Wins Frost &
Sullivan New Product Innovation Award
“Radvision has placed itself ahead of the pack by
offering leading edge capabilities at an attractive price
in its innovative Scopia XT5000.”
Frost & Sullivan 2012 Global Video Conferencing and
Telepresence Endpoints Innovation Award
Radvision Wins Nemertes PilotHouse Award
for Technology and Value
Radvision wins PilotHouse Market Challenger Award on the
strength of its technology and value. Its technology score
was tops among all Market Challengers, while its value score
led every other vendor, Challenger and Leader alike.
Nemertes Research PilotHouse Awards, Video Conferencing Q312
Scopia Desktop Wins Frost & Sullivan Best
Practice Award for Desktop Video
Conferencing Product Leadership
Scopia Desktop outperformed the competition in Quality
and Value — and scored a Perfect 10 in Features,
Functionality and Innovation. Scopia Desktop
consistently offers a unique and compelling blend of
innovative functionality and proven technology that are
difficult to match.
Frost & Sullivan 2013 Best Practices Award
North American Software-based Desktop Video Conferencing
Product Leadership
Radvision Awarded Champion Status
Info~Tech 2013 Video Conferencing
Vendor Landscape
Radvision’s solutions may be the best option for
on-the-go users, with Avaya Aura and Scopia
providing enhanced tablet and smartphone user
engagement.
Info~Tech 2013 Video Conferencing Vendor Landscape
Award

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Beyond the Room Use Cases Transform Business
“Beyond the Room”
Video Conferencing
Traditional
Video Conferencing
?
Video is
“Nice to Have”
Video becomes
“Mission Critical”
“Beyond the Room”
Traditional

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