1. A Consumer Look At Dealer Web Sites: A Marketing Research Study Wave II Copyright © 2000, Friedman-Swift Associates. All Rights Reserved.

2. Conducted by: Cyber Car & AutoMark FRIEDMAN-SWIFT ASSOCIATES in conjunction with

4. Profile of Survey Respondents A Consumer Look At Dealer Web Sites

5. Profile of Survey Respondents Timeframe of Purchase Horizon

6. New vs. Used Vehicle Shoppers Profile of Survey Respondents

7. Household Income Distribution Profile of Survey Respondents

8. Age Distribution Profile of Survey Respondents

9. Gender Profile of Survey Respondents

10. Content of Dealer Web Sites A Consumer Look At Dealer Web Sites

11. What Should a Dealer Web Site Contain? Content of Dealer Web Sites

12. Content of Dealer Web Sites What Should a Dealer Web Site Contain?

13. Content of Dealer Web Sites What Should a Dealer Web Site Contain?

14. Content of Dealer Web Sites What Should a Dealer Web Site Contain?

15. Content of Dealer Web Sites What Should a Dealer Web Site Contain?

16. Content of Dealer Web Sites What Should a Dealer Web Site Contain?

17. Content of Dealer Web Sites What Should a Dealer Web Site Contain?

18. Content of Dealer Web Sites What Should a Dealer Web Site Contain?

19. Content of Dealer Web Sites Relative Importance of Key Features

21. Where Web Sites Lose New Vehicle Shoppers Content of Dealer Web Sites

22. Where Web Sites Lose Used Vehicle Shoppers Content of Dealer Web Sites

23. Price Information Sought by Dealer Web Site Shoppers A Consumer Look At Dealer Web Sites

26. Dealer Interactions with Web Site Shoppers A Consumer Look At Dealer Web Sites

28. Dealer Interactions with Web Site Shoppers Acceptable Length of Time for Dealers to Respond to Requests

29. Dealer Interactions with Web Site Shoppers Actual Dealer Response Time Asked only of respondents who requested information from a dealership

30. Dealer Interactions with Web Site Shoppers Actual Response Time Compared to Expectations

32. Dealer Interactions with Web Site Shoppers Online Price Quote Requests by Household Income

33. Dealer Interactions with Web Site Shoppers Online Price Quote Requests by Gender

35. Online Referral Services A Consumer Look At Dealer Web Sites

36. Online Referral Services Online Referral Service Usage

37. Online Referral Services Preferences Between Dealer Web Site Versus Online Referral Service

38. A Consumer Look At Dealer Web Sites Research highlights can be found at: www.friedmanswift.com Specific questions can be addressed to : [email_address]