The AutoConnection 2012 Conference & Expo will be held September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature over 70 workshops and presentations focused on key themes such as developing great people, defining effective processes, using measurement to drive decisions, leveraging social media, boosting local reach, and capitalizing on mobile opportunities. Notable speakers will include experts on sales, leadership, digital marketing, and more. Attendees will gain insights on strategies to strengthen their dealerships and connect with new technologies, products, and services in the exhibit hall.

1. AUTOCONNECTION 2012 CONFERENCE & EXPO
SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS
CONNECTING YOUR DEALERSHIP WITH THE RIGHT
TECHNOLOGIES
STRATEGIES
& LEADERS
TO CREATE POWERFUL NEW OUTCOMES
HOSTED BY PRODUCED BY

2. Powerhouse Keynote Speakers
Goal driven, ambitious and sales oriented, Jim became a record setting Radio
Ad Sales Manager and Auto Sales and Finance Manager with some of the largest
JIM dealerships in the country. Jim delivers dynamic, high content presentations on
ZEIGLER
leveraging relationships into increased sales and profits, internet marketing
and prosperity.
Grant is a Best-selling Author, Sales Training Expert and Twitter Top 10 Business
GRANT Coach and reality TV show host. Through his five books, he discusses how to be
CARDONE successful in this new economy. Cardone revolutionized the auto dealer industry
by re-engineering their sales process and philosophy.
Lovejoy headed GM Vehicle Sales, Service and Marketing, and oversaw an increase
in GM’s U.S. market share in one of the most competitively challenging markets
WILLIAM the industry has ever seen. Under his leadership, GM’s truck sales set records,
LOVEJOY
while GM’s scores in National Automobile Dealers Association dealer satisfaction
surveys improved dramatically.
Marketing Consultant, CEO, Author of Extreme Digital Marketing, and Fusion
LON Marketing, Lon shows corporations how to train managers to think creatively,
SAFKO details the secrets of launching a successful on-line business. His best selling
book The Social Media Bible, is transforming marketing strategies
President of Dave Anderson’s Learn To Lead, Dave is author of twelve leadership
DAVE development books, including the TKO Business Series, Up Your Business, If You
ANDERSON Don’t Make Waves You’ll Drown, How to Run Your Business by THE BOOK, and
How to Lead by THE BOOK.
David has been training Dealers, General Managers, Sales Managers, F&I Managers
DAVID and Salespeople on the “Art of Inspirational Selling” His unique ideas have helped
LEWIS thousands of dealerships nationwide achieve their sales and management goals.
David shares his ideas in a book titled, The Secrets of Inspirational Selling.
SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS

3. PRELIMINARY AGENDA
SEPTEMBER 5TH
AutoCon 2012 Common Themes
1:00 PM Registration Opens
PEOPLE
3:00 PM Business Assessments
Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for
5:00 PM General Session attracting and hiring the right people, then cultivating a culture in the work place that retains those great people
6:00 PM AWA Reception is greater than ever before. How do you make the most out of the Millennial Generation?
7:00 PM 2012 AWA Awards Ceremony What are some of the most effective and lowest cost resources for pre-screening and selection? What are the
interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts
to connect you with the resources that you need to ensure that people power your success and become your
SEPTEMBER 6TH greatest asset, rather than becoming another challenge to deal with.
7:30 AM Breakfast
PROCESS
8:30 AM General Session
Whether operating a CRM system, or simply updating specials and inventory displays, the need for Process
10:00 AM Ten Workshops definition, implementation, and training to support the consistent execution of work flow procedure is more
11:00 AM Break in Exhibit Hall acute today than ever before.
11:45 AM Ten Workshops With more prospective customers than ever before making contact with dealers prior to physically visiting the
dealership, customer communication process is an essential ingredient for a dealer’s success. AutoCon 2012
1:00 PM Lunch will provide mission critical information and insights on process management such as CRM, email template
2:00 PM General Session Keynote design and daily use, daily workflow task lists, BDC design and implementation, Internet Sales.
3:15 PM Break in Exhibit Hall
4:00 PM Ten Workshops MEASUREMENT
5:15 PM Sponsored Labs Many dealers and managers are familiar with the phrase “You cannot manage what you do not measure…”
yet far too often dealers are asked to make decisions around marketing, sales, process and investments
6:00 PM General Session without adequate performance metrics, analytics or other information that would make up what we all
7:00 PM Evening Reception in Exhibit Hall refer to as “measurement”.
This workshop track is all about connecting dealers with the resources, tools, strategies and tactics to drive
measurement and accountability in a dealership so that your decisions become data empowered and more
SEPTEMBER 7TH likely to result in an ongoing, ever improving competitive advantage.
7:30 AM Breakfast
8:30 AM General Session SOCIAL MEDIA
10:00 AM Ten Workshops Social networks continue to grow at rapid speeds for one reason: we’re all social by nature. This especially
holds true in the automotive industry, where customer service and social interactions are the foundation
11:00 AM Break in Exhibit Hall of a successful dealership.
11:45 AM Ten Workshops This conference puts an emphasis on leveraging social media and online networking to grow your dealership’s
1:00 PM Lunch online presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and
several other niche networks.
2:00 PM Panel Discussion
3:15 PM Break in Exhibit Hall LOCAL REACH
4:00 PM Ten Workshops Capturing local buyers is the key to success for most dealers. This starts with being visible in local search
5:15 PM Sponsored Labs results, such as Google Places and Yelp, and continues with gaining positive reviews on these sites from
satisfied customers.
6:00 PM General Session
7:00 PM Evening Reception in Exhibit Hall AutoCon 2012 focuses on the fundamentals of local marketing for your dealership. Topics range from creating
a consistent local branding strategy to building relationships with community influencers to drive traffic and
referrals to your dealership.
SEPTEMBER 8TH
7:30 AM Breakfast
MOBILE
Over 90% of Americans keep their cell phones within arms reach 24 hours a day. Mobile is one of the fastest
8:30 AM Ten Workshops growing consumption channels, with smart phone adoption rates skyrocketing among consumers.
10:00 AM General Session With more website visitors coming via mobile devices, it is increasingly important for dealers to have a strong
11:30 PM Closing Remarks presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web
12:00 PM Bonus Workshop Sessions design, creating custom mobile apps, SMS marketing strategies and more.
HOSTED BY PRODUCED BY

4. So Many Reasons to Attend AutoCon 2012
70 Workshops, Panel Discussions & Hands-on Labs
SPONSORED BUSINESS AUTOCON
WORKSHOPS FRIENDLY LABS
Gives dealers who are shopping for
Staying connected is a priority - AutoCon offers hands-on
solutions, new technology, products
FREE WiFi is provided in all presentations of products
and services the opportunity
areas (exhibit hall, hotel and technology in a genius
to hear first hand from
rooms, workshops and labs). lab setting.
supplier experts.
AUTOCON EDUCATIONAL
CULTURE COURSES
AUTOCON
Breakfast and Lunch are a great IS Our Educational Workshops are
opportunity for peer-to-peer DEALER pitch-free, lead by vetted industry
networking and sharing of best CENTRIC experts, national speakers, and
practices – and all are included
proven thought leaders.
in your registration.
YOU’LL LOVE THE EXPO MORE FOR
THIS TOWN HALL THE MONEY
There are many things to do, Our exhibition hall is organized Aria Room Rates $125 /night,
and you are already here. by product groups, making Dealer Principals receive
You could have some fun shopping easy. People, Process, complimentary registration,
after you learn. Measurement, Social Media, Early Bird Registration
Local Reach, Mobile Discounts End June 30
SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS

5. People are Talking About AutoCon
“There are dozens of dealer events, “I have attended several First Class
and it can be an overwhelming deci- Educator events, and I am always
sion choosing which one(s) to attend. impressed with the camaraderie of deal-
However, I will always send my team to ers, the quality of speakers and trainers,
the FCE events because I want the best and I always manage to leave with more
– and they always deliver!” ideas than we can put into place. I highly
recommend FCE events for any dealer
Tracy Myers that wants to stay ahead of the curve.”
Dealer Principal “I have participated in 2 events that First “First Class Educators brings together
Frank Myers Auto Maxx Class Educators has sponsored, Digi- Dani Hart some of the best and brightest in the
tal Marketing Strategies and Automo- Internet Sales Director industry. Consequently, Automotive
tive Boot Camp. FCE always seems to Pohanka Auto Group Bootcamp events have been a valu-
have their finger on the pulse of what is able source of information and provided
happening in the Auto Industry and the me with some of the tools and ideas
impact that digital marketing has on it (I necessary to build our eCommerce
think Carrie has a crystal ball). FCE has operations.”
the best speakers, teachers and even
mentors to guide and teach you. The se- Tony Rhoades
lection of topics and classes is wide and Internet Sales Director
varied, I just wish I could clone myself so Gunn Auto
I could get to ALL of them! I usually walk
“This year I’ve had the opportunity to
in thinking I know it all, and walk out hav-
attend both the Digital Marketing Strate-
ing learned so much new information. I “The team at FCE seems to always
gies and Automotive Boot Camp confer-
look forward to the next event!” outdo themselves and I expect
ences put on by First Class Educators and
AutoCon2012 to be no different. The
both have indeed been first class events.
Trish Spagnola line-up of speakers that they attract
The digital marketing landscape is becom- Director of Interactive
ing increasingly dynamic and the FCE events are true Industry leaders. I always
Marketing & Media
I’ve attended have really hit on the latest end up having not just a few but
Westbury Jeep Chrysler
trends and developments. Even the most Dodge Ram, many things to implement back
seasoned automotive digital marketers will Grand Prix Subaru, at the dealership. In just two days I can
learn something new given the diversity and Garden City Jeep gain more information from peers and
depth of topics lead by experts from within Chrysler Dodge Ram, speakers than months of training and
and outside the industry. FCE conferences FIAT of Westbury, research on my own. ” “First Class Educators have provided
are a great opportunity to quickly and Levittown Ford game-changing education in the digital
efficiently bring your dealer team up to speed Lindsay Lavery marketing realm for my staff and I. This
on all things digital and get them energized eCommerce Director
is the way of the future. These events are
Lavery Automotive
to adjust and implement their marketing excellent for dealers ready to change and
strategies. This is exactly why we brought wanting to understand the digital world.
21 members from our group to Automotive
Boot Camp.” MJ MacDonald
Operations Manager
Ben Robertaccio and General Sales
Marketing Manager Manager
Morrie’s Automotive Group Bountiful Mazda and
Orem Mazda
HOSTED BY PRODUCED BY

6. ARIA RESORT AND CASINO
THIRD FLOOR EXHIBIT HALL MEETING ROOMS
& PROCESS BOARD 7
LABS
8 ROOM
PEOPLE
MEASUREMENT
6
PREMIUM EXHIBITOR SPACE
9 5
10
4
MOBILE
GENERAL SESSION
STAGE
& MEALS
AWA CEREMONY 3
11
SOCIAL MEDIA
12 2
LOCAL 1
13
REST ROOMS REACH PRESS REST ROOMS
ENTRY
Event Sponsors & Exhibitors
For Sponsorship, Exhibitor and Speaker Opportunities
call Carrie Hemphill, Managing Director of First Class Educators
at 908-601-6475
SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS