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YouTube: Reaching Auto Enthusiasts
1. Reaching Auto Enthusiasts
on YouTube
YouTube at a glance
As of May 2011, YouTube has 59% of all Auto Enthusiasts are
800 million monthly unique on YouTube
users worldwide who upload 2.0M
more than 48 hours of video to 2 million of 3.5 million
the site every minute. People online users
are watching more than 3 billion
videos daily – that’s the
equivalent of nearly half the Who They Are
world’s population watching a
YouTube video every day. Males aged 18-44 who are heavy users of vehicle navigation systems and
are serious about purchasing new cards.
Influential – 53% more likely to influence the purchasing decision of Cars,
Vans, or Trucks.
Did you know? Online and Watching Video – 915,000 are online every day and 1 million
have streamed online video in the last 30 days.
82% personally own their own
vehicle
68% provide frequent advice
on cars and trucks
63% own a truck made during
or after 2001
61% own a used car or truck
31% own a bicycle as
an alternative form of
transportation
38% own an Asian vehicle
31% own a GPS
30% own or lease a General
Motors vehicle Source: Nielsen @Plan Q3’11. Auto Enthusiasts are defined as males aged 18-44 with income $25k-$75k and at
least a high school education that provide frequent advice on cars or fix/renovate cars.