Finally Gain the Competitive Advantage with Customer Reviews This article might be a tad long to read, but if you care about your shop's position in Google's search results, read on. Plus it solves a mounting problem that most small businesses face today, how to finally take control of your online reputation. If you have been doing any searching in Google lately, you must’ve noticed that reviews from Yelp and Google+ Local (aka Google Map Directory) occupy 30 to 40% of the top of the front page of search results. Needless to say, most people looking for products or services, would click on those listings to read the reviews, before looking at anything else in the page. This tells you that Google is giving top ranking hierarchy to businesses with a fairly good amount of positive reviews. While companies like Demand Force and Customer Link do a very good job on acquiring reviews, not one company can post the reviews they obtained, directly to Yelp, or Google+ Local. Regardless of what some of those companies’ sales reps might claim, none are allowed to post directly to a business profile. Only registered users (and verified) by Yelp and Google, can write and post said reviews. Building Positive Customer Reviews Suggestions by both companies, Demand Force and Customer Link, on how to get your customers to post reviews to Yelp and Google+ Local, are many. However, up until now, there hasn’t been an easy to use, automated system, that would address this need. After extensive research for over a year, looking a system that would effectively help auto shop owners manage their reviews, I was fortunate to come across GetFiveStars. Managing Online Reviews The system works as simply, as just entering your customer’s first and last names, plus their email address. All the email templates to use are pre-configured by our team, prior to activating access to your account dashboard. When your customer receives the email request and replies with his review, you receive an email notification. If the review is satisfactory to you, there is an on and off switch to turn it live at your website’s testimonials page, at your discretion. As part of the initial set up, we install a widget in your website, which allows the reviews to be posted automatically. You can read more about it here: http://ecommnow.com/blog/2014/07/12/finally-gain-the-competitive-advantage-with-customer-reviews/

1. Don’t Know What’s Being Said
About Your Company Online?
YOUR BUSINESS HAS A MAJOR
PROFIT LEAK
THAT NEEDS TO BE PLUGGED

2. As an Auto Shop Owner…
GROWTH is Likely Your #1 Priority:
 Generating NEW Customers
 Holding on to EXISTING Customers
 Increase CUSTOMER COUNT
 Increasing PROFITS

3. What is a Profit Leak?
DEFINITION:
Inefficiencies within a
business that consistently
hinder your ability to
INCREASE profits

4. In Other Words…
Profit Leaks Are:
Missed
Opportunities to
Generate New
Customers
Missed
Opportunities to
Retain Existing
Customers
Anything That
Simply Leaves
Money on the
Table

5. What are the Consequences of
Ignoring Profit Leaks?
• You Don’t See the REAL Problem
• You Only See the END Result
• In the End, They Can KILL Your Business

6. Why is Reputation Management
the Perfect Plug?

7. 67% of consumers check online reviews
before selecting a local business
If you don’t have any customer reviews– or
have more negative ones than positive ones–
many consumers will pass you by

8. 7 out of 10 consumers TRUST what others
have to say about products, services, or
businesses - whether it’s true or not
If you’re not asking your satisfied customers
to leave online reviews, you’re missing a
MAJOR opportunity to build trust

9. 97% of people who made a purchase
based on an online review found the
review to be accurate
This proves just how powerful online reviews
can be in helping consumers choose the best
companies to do business with

10. 68% of consumers check companies out on
social networking sites before buying
If you do not have a social media presence,
these potential customers are likely to
choose a competitor

11. Try
Customer Reviews are CRITICAL
for Local Businesses Today
Take Control of Your Reviews With
Click on the logo above to watch a video walk through

12. 75% of people don’t believe that companies
tell the truth in advertisements
Consumers trust what OTHERS say about
you … more than what YOU say about you

13. 34% of people have turned to social media
to air their feelings about a company
If you are not monitoring and managing
your online reputation, it could be seriously
impacting your ability to bring in customers

14. Expos
ure
 Helps you stay on top of what is being said about your
company
 Helps to build trust in the eyes of both existing AND
potential customers
 Solid branding & exposure
Why is Online Reputation
Management a Necessity Today?

15. Fixing Your Reputation
Profit Leak Will Boost…
Expos
ure
Credibility Exposure
Leads Sales
PROFITS!

16. Thank You for Viewing Our Presentation
Ready to Plug This Profit Leak?
Click on the logo below!
(800) 520-9498
ed@ecommnow.com
www. ecommnow.com
Ed Burckhardt