https://www.authoritas.com/brightonseo/ Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy

1. how user experience is
driving change in search

3. US
ER
LOVE
&
SEX
Friend
s &
Famil
y
Produc
ts
News
FILM
Educati
on
Music

4. Millennial
Source: http://www.cmo.com/articles/2015/6/11/15-mind-blowing-stats-about-generation-z.html
Gen Z
Social Networks Messaging Apps
8 Seconds12Seconds
≈1975 ≈1996

6. Time on Content by Demographic

7. Young adults spend
between 11 and 25%
less time on your
content

8. Cool Product Cool
Experience
Millennial
Gen Z
23% 77%
60% 40%
Source: https://cassandra.co/

9. Source: https://www.ketchum.com/engaging-gen-z
40%
Of
Consumers

10. Faster
All Device
Direct to
Object

11. GET THIS: http://www.slideshare.net/SearchMarketingExpo/how-google-works-a-ranking-engineers-perspective-by-paul-haahr

12. Three Core Metrics
Relevance
Quality
Time to
Result

13. PageSpeed INSIGHTS - CRITICAL
PATH

14. AUTOPILOT
MODULES

15. Resource Delivery

16. GET THIS: https://docs.google.com/presentation/d/18zlAdKAxnc51y_kj-6sWLmnjl6TLnaru_WH0LJTjP-o/present?slide=id.p19

17. HTML5 LINK REL
Attributes
IS DOES
preconnect browser hint to open the linked
connection in advance
prefetch suggestion to pre-fetch linked content
before explicitly requested
preload suggestion to download resource
prerender suggestion to fetch AND render
GET THIS: https://developer.mozilla.org/en-US/docs/Web/HTML/Link_types

18. “How I Sped Up My
Site 68.35% With
One Line of Code…”
Mike King
Source: http://ipullrank.com/how-i-sped-up-my-site-68-percent-with-one-line-of-code/

19. Faster
All Device
Direct to
Object

20. Generation Z

21. Say internet of things

22. Gen Z SmartPhone
Activities
Social Games Photos Surfing Shopping
GET THIS: http://www.fluentco.com/wp-content/uploads/2016/03/Fluent_DevicesandDemos_2016_web.pdf
29% 21% 6.8% 6.6% 6.1%

23. Shopping by
Demographic
18-24 25-34 35-44 45-54 55+
6.1% 5.7% 4.8%
4.1% 2.8%
GET THIS: http://www.fluentco.com/wp-content/uploads/2016/03/Fluent_DevicesandDemos_2016_web.pdf

24. Mobile EXPERIENCE
Accelerated Mobile Pages Project
• ASYNCHRONOUS SCRIPTS
• 3rd PARTY JAVASCRIPT OUT OF
CRITICAL PATH
• PRIORITIZE RESOUCE
LOADING
• SIZE RESOURCES STATICALLY

25. rel=amphtml link to AMP page
http://www.bbc.co.uk/news/business-35889282

26. rel=canonical link to non AMP page
http://www.bbc.co.uk/news/amp/35889282

27. WordPress
WordPress AMP plugin to
create AMPHTML pages.
UseYoast SEO Glue to
“speak” to AMP plugin for
metadata.

28. Mobile Search
Spotlight
Search
Safari
Suggest

29. AppS Indexed

30. Android and iOS9 – App
Indexing

31. App Indexing – DEEP
LINKING
A
ONE URL

32. APP Indexing: Google
Developers
Get This: https://developers.google.com/app-indexing/introduction
 TestingTool forAndroid (debug and
deep link)
 Search Analytics in Search Console
(register forAndroid)
 Needs App Indexing SDK for iOS9
 Check implementation

33. Faster
All Device
Direct to
Object

34. US
ER
LOVE
&
SEX
Friend
s &
Famil
y
Produc
ts
News
FILM
Educati
on
Music

35. “BuzzFeed draws more
than 75 percent of content
views from sources other
than its website”
Jonah Peretti: CEO
Source: http://recode.net/2015/09/16/this-week-on-recode-decode-ceo-jonah-peretti-explains-how-buzzfeed-won-the-internet/

36. Facebook

37. Rise of The Personal
Agent

38. Source: https://www.ketchum.com/engaging-gen-z
Be Fast - Be
Mobile - Be