Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy. http://abf.events/ ABOUT THE PRESENTATION Originally Titled 新时期中翱企业合作的机遇和前景 By Jordan Hou, 候伯坚 Managing Director of HT Strategy Limited China and Australia has established diplomatic relationship since 1972. Both countries has a good economical structure complementary over the decade. The trading scale between the two countries has expanded 1,500 in multiple over 42 years. Presented in Chinese and English

1. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
www.ht-strategy.com
Aa
Opportunities and Prospects of Sino-Australia Business Partnership
新時期中澳企業合作的機遇和前景
侯伯堅 (Jordan Hou)
Managing Director of HT Strategy Limited

2. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
Discussion points:
主要內容：
一. Review of Sino-Australia International Trading and Investment
中澳經貿及投資現狀和回顧
二. Just in time to speed up Sino-Australia partnership
發展中澳雙邊經貿及投資合作正當其時
三. Milestone and case studies for Sino-Australia Enterprises
中澳企業合作的歷程和若干實例
四. Opportunities and prospects for business partnership
中澳企業合作的機遇和前景
五. How to make partnership successful
如何令中澳企業合作取得成功

3. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
www.ht-strategy.com
 China and Australia has established diplomatic relationship since 1972. Both
countries has a good economical structure complementary over the decade.
The trading scale between the two countries has expanded 1,500 in multiple
over 42 years.
中國和澳大利亞自1972年建交以來，兩國關係取得跨越式發展。中澳關係最突出的
特徵是兩國經濟結構具有很強的互補性。42年來，中澳雙邊貿易規模擴大了1500多
倍。
Every 100T of iron ore import from China, 54% come from Australia. Annual
wool and beef production in Australia, 47% and 53% export to China
respectively.
中國每進口100噸鐵礦石中，就有54噸來自澳大利亞。澳羊毛總產量的47%出口到中
國，從澳進口的牛肉占中國牛肉進口總量的53%。中國是澳大利亞的第一大貿易夥
伴、第一大出口市場和第一大進口來源地。
一. Review of Sino-Australia International Trading and Investment
中澳經貿及投資現狀和回顧

4. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
www.ht-strategy.com
 Australia is one of the major destination for most of the Chinese students.
Currently, there are over 220,000 China students stay in Australia. China
government also encourage Australian to study in China (currently over 3,000
Australian students stay in China). A new plan called “New Colombo Plan” has
encouraged more Australian students have cultural exchange with China
students.
中國還是澳大利亞最大的海外留學生來源國，目前在澳的中國留學生人數達22
萬。澳在華的留學生人數也有3000多人。中國政府支持澳大利亞實施“新科倫坡
計劃”，推動更多本國青年赴華留學，加強相互瞭解和認知。此外，雙方已建立
了90多對友好省州和城市，地方往來十分活躍。

5. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
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 Speed up for Sino-Australia trading
cooperation
中澳經貿合作的春天己來臨
• Government relationship --- Both countries
established “Strategic partners” relationship in 2013
政府關係-----2013全面戰略夥伴關係
• Sino – Australia top leader mutual visit
兩國領導人成功互訪
• Successfully completed Free Trade Agreement
negotiations.
自貿協定簽署並即將實施
• China economics growth under “New Normal”.
中國經濟發展進入新常態
• FIRB (Foreign Investment Review Board) has more
clear policy to foreign investment, some barrier has
been adjusted and eliminated.

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Some figures about Australia trading with China:
• Australia export to China (top 1) 33.9%, over AUD$ 90 billion;
• Australia import from China (top 1) 20.6%, over AUD$ 52 billion;
• Total in export and import (top1)27.4%, over AUD$ 142 billion
在澳大利亞對外貿易中：
• 對中國出囗額排第一，33.9%, 900億澳元
• 從中國進口額排第一，20.6%%, 520億澳元
• 与中國進出口總額排第一，27.4%%, 1420億澳元
 Speed up for Sino-Australia trading cooperation
中澳經貿合作的春天己來臨

7. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
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 Position of Sino-Australia business partnership in Australia International Trade
中澳雙邊經貿在澳大利亞的位置
1. Trading and investment ratio between two countries
雙邊貿易及投資的比重
Australia'stradeandinvestmentrelationshipwithChina(d):
AustralianmerchandisetradewithChina,2014: Totalshare: Rank: Growth(yoy):
ExportstoChina(A$m): 90,061 33.9% 1st -4.9%
ImportsfromChina(A$m): 52,078 20.6% 1st 10.2%
Totaltrade(exports+imports)(A$m): 142,139 27.4% 1st 0.2%
Major Australian exports, 2014 (A$m): Major Australian imports, 2014 (A$m):
Ironores & concentrates 50,579 Telecomequipment & parts 5,624
Coal 8,326 Clothing 4,996
Gold 7,023 Computers 4,948
Copper 2,077 Furniture, mattresses & cushions 2,295

8. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
www.ht-strategy.com
2. International Trade and Investment of Sino Australia in 2014
2014年中澳服務貿易與投資
Australia's tradeinservices withChina, 2014: Total share:
Exports ofservices to China (A$m): 8,212 13.6%
Imports ofservices fromChina (A$m): 2,178 3.1%
MajorAustralian serviceexports, 2014(A$m): MajorAustralian serviceimports,2014(A$m):
Education-relatedtravel 4,408 Personaltravel excl education 747
Personaltravel excl education 2,136 Transport 513
Australia'sinvestmentrelationshipwithChina,2014(e): Total: FDI:
Australia'sinvestmentin China(A$m): 57,884 12,074
China'sinvestment in Australia(A$m): 64,525 29,970

9. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
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 Position of Sino-Australia business partnership in China International Trade
中澳經貿合作在中國國際貿易中的地位
China'sglobalmerchandisetraderelationships:
China'sprincipalexportdestinations,2014: China'sprincipalimportsources,2014:
1 UnitedStates 16.9% 1 RepublicofKorea 9.7%
2 HongKong(SARofChina) 15.5% 2 Japan 8.3%
3 Japan 6.4% 3 UnitedStates 7.8%
14 Australia 1.7% 6 Australia 4.6%

10. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
www.ht-strategy.com
China Government’s key strategies for the next five year:
1. China will target in “Moderate to rapid economic growth” in the next five years
from 2016.
2. China will aim to double its 2010 GDP and per-capita income of both urban and
rural residents by 2020, by ensuring more balanced, sustainable economic growth
and development.
3. China will also promote greater sophistication in its industrial sector and
significantly raise the consumption as major contribution to the growth of the
economy.
4. Innovation would be one of the core positions for China's development in the
next five years from 2016.
二. Just in time to speed up Sino-Australia partnership
發展中澳雙邊經貿及投資合作正當其時

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5. China will attract more foreign investors by being clearer on the regulation (by
legislation) that apply to them.
6. Recognizing the potential and rapid growth in the service sector, China has taken
gradual steps to accelerate such development.
7. China government were liberalizing the finance, education, culture and medical
treatment sectors in particular.

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HT Strategy is focused to help China investors to invest abroad and
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1. Sino-Australia business partnership advantages: Government policy support
中澳企業合作有利條件：政府政策支持
 China Treasury Department, State Administration of Taxation about offshore profit –
Avoidance of double taxation treaties issues
<<財政部、國家稅務總局關於企業境外所得稅收抵免有關問題的通知>>
 《Foreign investment currency control and management rules》 implementation about
the foreign currency control details
《境外投資外匯管理辦法》及國家外匯管理局境外投資外匯管理辦法實施細則
 2015.2.13 <<State foreign exchange board about simplified and modified foreign
currency control relate to direct investment>>
2015.2.13 <<國家外匯管理局關於進一步簡化和改進直接投資外匯管理政策的通知 >>
 2014.9.6 China Ministry of Commerce announced new and amended regulation about
foreign investment control and management (No.3 policy) , new management and control
effective at 6th October 2014
2014年9月6日，商務部公佈新修訂的《境外投資管理辦法》（3號令），新的管理辦法於2014年10月
6日正式生效。

13. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
www.ht-strategy.com
2. Huge Potential for Sino Australia partnership
两国經貿合作潜力巨大
3. Complementary in economic structure
經濟結構互補性強
 There are rich resource in iron, coal and mining in Australia. Every 100T of
iron ore import from China, 54% come from Australia. Annual wool and beef
production in Australia, 47% and 53% export to China respectively.
澳大利亞盛產鐵礦石、煤炭及多種有色金屬。中國每進口100噸鐵礦石中，就有
54噸來自澳大利亞。澳羊毛總產量的47%出口到中國，從澳進口的牛肉占中國牛
肉進口總量的53%。
 China’s increasing demand for premium agricultural products such as dairy,
meat, fruit and wine.
天然優質食品如澳大利亞的優質乳、肉製品、葡萄酒也越來越多地擺上中國民眾
的餐桌。
 Plentiful of unique tourist attractions. 豐富的旅遊休閒資源

14. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
www.ht-strategy.com
三. Milestone and key projects of Sino-Australia Enterprises
中澳企業合作的歷程和若干實例

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HT Strategy is focused to help China investors to invest abroad and
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HT Strategy is focused to help China investors to invest abroad and
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Source of Fund & Investment Category:
Source of fund Investment amount (Unit: AUD Million) % Investment case
State own Enterprises 3,228.40 34 9
Private Company 6,234.18 66 51
Total 9,462.58 100 60
Industry Investment (Unit: AUD Million) %
Commerce Property 4,372.08 46
Infrastructures 2,025.00 21
Retail & Relaxation 1,101.00 12
Mining 992.30 11
Energy (Oil & Nature Gas) 667.00 7
Manufacture 164.90 2
Agriculture 140.30 1
Total 9,462.58 100%

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Investment allocation & Investment Scale
Investment range Case %
Amount (unit:
AUD: Million)
AUD 5m—25m 9 15 140.90
AUD 25m—100m 32 53 1,613.38
AUD 100m—200m 9 15 1,323.50
AUD 200m—500m 6 10 2,449.70
AUD > 500m 4 7 3,935.00
60 100 9,462.58

17. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
www.ht-strategy.com
Some project highlight for Sino-Australia business partnership
近年若干中澳企業合作項目
Date Cooperation Nature Investor Australia Partner
Investment
Amount
State
Mar. 2006 Iron Mining Citic Group 415m USD WA
Aug. 2011 Food distributor Brightfood Group Manassen Foods 530m AUD NSW
Jan. 2014 Food & Milk Brightfood Group Mundella Foods 10m AUD WA
Jan. 2014 Tours & Resort
China Capital Investment
Group
Daydream Island 30m AUD QLD
Jul. 2014 Port of Newcastle China Merchants Asciano Ltd 875m AUD NSW, WA,VIC
Dec. 2014 Infrastructure CCCC International Capital John Holland Group 1,115m AUD VIC
Jan. 2015
1 Alfred & Fairfax
House
Wanda Group Australia Owner 1,000m AUD NSW
May. 2015 Cattle farm Tianma Bearing Group Co., Ltd Australia 47m AUD QLD
Jun. 2015 Movie & Cinema
ID Leisure International capital
(Wanda Group)
Hoyts Group 1,000m AUD Nationwide
Jul. 2015 Farm Hailiang Group Australia Owner 40m AUD QLD
Aug. 2015 Food & Milk New Hope Group Moxe & Perich family 100m AUD VIC
Oct. 2015 Port operation right Landbridge Group West Energy 506m AUD Darwin

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Case study for Sino-Australia enterprises
中澳企業合作的若干案例
Mar 2006 – CITIC Limited purchase 2 magnetic
iron ore mining company in Western Australia,
worth USD$415 million, now the project total
investment over USD$10 billion. At 2nd Dec 2013,
first shipment of magnetic iron ore successfully
deliver to China.
2006年3月，中信泰富買下西澳兩個分別擁有
10億噸磁鐵礦資源開採權的公司，斥資4.15
億美元。項目累計耗資已近100億美元。2013
年12月2日，首船裝運成功。

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China Capital Investment Group invested over 30
million to purchase an island in Australia called
“Daydream Island” and plan to redevelop the Shute
Harbor as new tour spot in the southern part of the
island.
2014.2中金投資（集團）有限公司（China
Capital Investment Group，以下簡稱“中金集
團”）斥資約3000萬澳元成功拿下澳洲久負盛名的
白日夢島（Daydream Island）。計劃重新開發這
個長約1000米的小島，裝修現有房間，增加私人別
墅，並在小島南端舒特港（Shute Harbour）附近
打造精品度假村。

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11 Nov 2015 - China richest private enterprise CHINA
WANDA would invest several billion in Gold coast to
build the theme park, now negotiate with the
Queensland government to get the land in Coomera.
Such theme park would better than the existing
Warners Brother Movie World and Dreamworld in
Australia.
萬達集團將投資數10億澳元建主題公園
2015年11月11日，澳大利亞《黃金海岸公報》報
道，中國首富王健林旗下的萬達集團擬斥資數十億
澳元在黃金海岸打造一座主題公園，該公園或將與
現有的夢幻世界和華納兄弟電影世界相匹敵。萬達
集團正與昆士蘭州政府就在高瑪拉（Coomera）地
區獲得土地進行協商。

21. www.ht-strategy.com
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四. Opportunities and prospects for Sino-Australia
中澳企業合作的机遇和前景
 China is Australia first trading partner in the world, but only 2.3% of
Australia’s total foreign investment comes from China.
 中國是澳大利亞最大的貿易夥伴，但澳大利亞接受中國的投資僅占外資的
２.３％。對於世界上相當多國家來說，中國的貿易和投資地位都處於這樣
一種不匹配的狀態。隨著國際貿易和投資日益融合，對外投資與對外貿易日
益顯現出相互包含、相互促進的關係，在投資領域，中國仍大有可為。
 “One Belt One Road” (OBOR) strategy will promote China increase
investment in the overseas countries, include Australia. Australia has
possessed plentiful natural resources, I believe China enterprises (state-own
enterprises and private enterprises) have a lot of interest in further
cooperation with Australia enterprise, specially international trade and
investment.
 “一帶一路”倡議的推進則將為中國對外投資帶來更大促進。當今，無論澳
大利亞、英國這樣的發達國家，還是東南亞、非洲的發展中國家，都面臨著
巨大的基礎設施建設需求。“一帶一路”將大力推升中國對相關地區和國家
的基礎設施投資，這不僅將增加對原材料的需求，令澳大利亞這樣的自然資
源豐富的國家受益，而且會帶來大量相關項目，創造更多工作機會。最重要
的是，這將有助於推動建立一個更加互聯互通、更加繁榮的世界。

22. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
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China is a tremendous and fast growing market for Australia. Chinese people specially prefer
Australia, the reasons include:
 Australia is a multi-cultural society;
 Long term friendly relationship between China and Australia;
 Significant differences in geography, weather and temperature, natural resource, animals
and etc.
Based on our research and finding, China market is interested in the following sectors which
Australia has a competitive advantage:
 Prospection and exploration of energy and resources;
 Agricultures and quality product export;
 Capital Market fund raising and regulations;
 Education and training;
 Biological technology;
 Environment protection technology;
 Green Energy Technology;
 Tours, travel and holiday leisure

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1. Mining
 Demand will slow down due to slow down in the global economic
growth rate.
2. Agriculture
 China demand in the agricultural products will grow up
 Cooperation strategy will be subject to Government policy.
3. Capital Market & Financial Service
 More and more China company seek for listing on the ASX
4. Infrastructure
 Potential in participation from China Enterprises
5. Property Development
 High and sustainable demand in the property market

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6. Health Care Industry
 Export Australia’s healthy products and services to China
7. Service Industry sector
 Based on FTA commitment, there are more and more
Australia education operators, law firms, IT firms and
healthy care service providers in the China market.
8. Culture Development
 It is a huge market in the culture exchange.
9. Tourism
 Cooperation to explore and build new tourist attractions,
new and hot spots for tours
 Update and renewed existing tour facilities

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HT Strategy is focused to help China investors to invest abroad and
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五. How to make business partnership successful
如何令中澳企業合作取得成功
---------我們的合作仍然面臨全球經濟收縮的挑戰：
 Global economy downturn, economic growth rate slow
down in the emerging market.
全球經濟疲弱，去杠杆和泡沫
 China over production capacity, cool down in the property
market, slow down in the economic growth rate and going
to “New Normal”.
中國產能過剩，增長速度減慢，經濟發展進入新常態
 Weak consumer power and lack of labor supply
勞動力和消費不足
 Uncertainties of geopolitics issue
地緣政治時有動盪

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The key successful factors for business partnership
中澳企業合作成功的要素
1. Mutual benefit, co-construction and sharing.
2. Long-term vision
3. Cultural integration
Honesty
坦誠
Compromise
妥協
Respect
尊重

27. www.ht-strategy.com
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Expectation:
雖然中國和澳大利亞遠隔重
隔太平洋，兩國存在政治制
度、文化、傳統，以及經濟
上的差異或不同。但兩國人
民熱愛和平，追求環保和幸
福生活的願望是一致的。政
府和政治的互信和尊重，文
化的交流，企業在經濟上的
互利合作，優勢互補，正是
朝實現這一願望向前進步。
我們相信並期待，在新時期
下，中澳企業合作一定會結
出新的豐碩成果。
Although there are Pacific Ocean between China
and Australia and there are differences between
the two countries in political system, culture,
traditions, economy, and environment. Both
countries still have the common vision for peace,
happiness, harmony and environment protection.
Based on the mutual trust and respect between
two governments, after cultural exchange,
business and economic partnership,
complementary of relative advantages, both
parties will move forward and towards the
realization of the common vision. We believe and
expect Sino-Australia businesses will achieve new
successes in the new era.

28. www.ht-strategy.com
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
HT Strategy is focused to help China investors to invest abroad and
to assist international investors to invest in China.
www.ht-strategy.com
Let HT Strategy be your trustworthy partner and
create a successful story together in the further
Sino-Australia business partnership
匯通策略是中國企業走出去的最好伙伴
Thanks!
謝謝！