1. The Growing Partnership role of Media Agencies within the Affiliate Marketing Relationship “ The cooperation between affilinet and Outrider explained”

5. Introduction Outrider organization World's largest communications services group, 131,000 people working in over 2,000 offices in 106 countries. Parent company to WPP media agencies Search & performance label of GroupM/WPP Media agencies

7. Introduction / Where do we meet? At response! Response!

9. Flow 1.0 to Flow 2.0 / affiliate marketing

10. Flow 1.0 to Flow 2.0 / affiliate marketing etwork gency/dvertiser ublisher

12. Flow 1.0 to Flow 2.0 / the potential Press release 1-2009; online display spend in The Netherlands Let’s do the math……. Av. 75% of total online display spend is booked by agencies = € 240 million Only 30% of traditional agencies’ clients book respons-/affiliate marketing Leaves the potential in The Netherlands approximately € 72 million 2008 Overall affiliate marketing spend was approximately € 50 million So, in 2008 € 22 million was ‘lost’. That’s the first potential, second is growth! *excl. Google which is expected to double that to € 320 million

18. Technology / Quisma

20. Case ´Chrysler – Dodge´ offline & online client affiliate network partner performance partner responsible media agency Internal flow 2.0

22. Traditional display banner Optimized for response Case ´Chrysler – Dodge´

23. Landingpage before Case ´Chrysler – Dodge´

24. Landingpage after Case ´Chrysler – Dodge´

26. Case ´Chrysler – Dodge´ more than 90% achieved through affiliate marketing!

28. Wrap UP transparency joined approach communication SLA technology PAN European affiliate marketing 2.0 new business revenue cooperation win-win success energy dedication relationship cross media interaction control competition

29. Auke Boersma – affilinet Country Manager Netherlands Email [email_address] www.linkedin.com/in/aukeboersma Phone 0031 (0)23 516 55 03 Menker Johannes – Outrider Business Development Manager Email [email_address] www.linkedin.com/in/menkerjohannes Phone 00 31 (0)6 158 257 72 Thank you for your attention