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TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
1
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
VIDEO TITLE: TOGETHER FOREVER?
MODULE: SocialPsychology[PSYC0103]
ASSIGNMENT: Video Clip, Presentation andReport
LECTURER: Mr. Shankar
DANIEL SONG (LEADER) 0320155
LAU MAO HUA 0320249
LAM WEE WEE 0320129
LIM TING LE 0320028
AUDREY TING 0320247
CONTENT PAGE
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
2
No. Content Page Number
1 Acknowledgements 3
2 Introduction 4
3 Summary of the story 5-8
4 Methodology& Execution 9-12
5 Psychologicalconcepts 13-18
6 Conclusion 19
7 References 20
ACKNOWLEDGEMENTS
Throughoutthe entire module we have received much guidance and tutelage from our lecturer, Mr. T.
Shankar,without which, adequate understanding ofthe subjectand its contents would nothave been
possible.In turn, this assignment,could nothave been completed without said counsel.Forthis, we
showgratitude and acknowledgement.
Besides the exertion from such parties, the efforts invested by each and every group memberinvolved
in the completion of this assignmentwas instrumental, and equally as important. Through the many
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
3
occasions thatAudrey Ting, Lam Wee Wee,Lau Mao Hua, Lim Ting Le,and Daniel Song had
conferred to drawup plans,work schedules,and the like, this assignmentwould neverhave been
completed.
INTRODUCTION
This assignment,as with the previous ones,was a test of the practical understanding ofall that was
taught to us throughoutthe semester. The scope ofthis assignmentcan be understood in a threefold
manner.The bruntof this assignmentwas to be a video capturing a storyline, within which, 5
psychologicalconcepts taughtto us during the duration of the semesterwas to be incorporated.This
video clip was to be planned,shot,and edited solely by the students, with participation being
compulsoryfrom all.
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
4
Then,a presentation of this video to the class was to be held, wherein we as the group would have a
chance to explain the content in the video, the execution of the video, and the concepts involved and
applied within the storyline.
Finally, a report, which would be compiled and handed in atthe same time as the presentation, was to
be prepared,which would encapsulate the entire process,and to detail the application of the concepts.
Such assignments are a true test of understanding and comprehensiontowards the subjects taught
during the semester. It took much planning and carefulconsideration in orderto execute this project in
a mannerbefitting of it. It requires for one as a studentto become aware ofthe application of the
subjects taught, and allows for a much more wholesome learning experience.
SUMMARY OF THE STORY
The story begins with the introduction of two close friends Muthu, and Chong.
Muthu is an Indian boy, whereas, Chong is Chinese. They are seen running away from someone,
presumably a teacher, succeeding in escaping. Itis implied thatthey have known each other for a long
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
5
time, through the way they speak to each other, the use of superlative chronemic terms, and through
the intimacy they display as friends, getting into trouble together. The conversation then switches to
college, as they wonder about the next phase of their lives. It is revealed that they shall be enrolling in
the same programme, in the same college, to their excitement.
As they enter this newenvironmentinitially in tandem,Chong and Muthu are introduced to newpeople.
Two students in particular, with the appearance ofhoodlums,invite Chong to an event, indicating
interest in friendship. When Muthu asks to come,they lie, saying there was only one more ticket. Their
rejection towards Muthu can be seen from early on.
The intimacy between the two friends displayed
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
6
As days go by, Chong begins to unknowinglyneglectMuthu, in spending more time with his new
friends. He grows closer to them with each day. One day, as Muthu comes across the group in class,
he greets Chong casually,with such friendly greetings being reciprocated by Chong.When Muthu
leaves, Chong’s newfriends chide him to cutoff relations with Muthu, citing the fact that he is Indian as
sufficient cause.Theystate that Indians are generallyconniving and thieves. This is reinforced by the
lecturer, who states an incidentin which she said an Indian was planning to steal herhandbag.In
reality, her preconception ofIndians was to blame for such perception.In seeing the generalsentiment
towards Indians, Chong also jumps on the bandwagon and decides to ignore Muthu from then on,
much to the disappointmentof Muthu.
The intimacy between the two friends displayed
Chong invited out, & Muthu rejected
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
7
Along the line, while Chong was hanging outwith his newgang,his friends decided to try out drugs.As
Chong refused to take part, even while underpressure,he was soon castaway from the group,which
left him in bitterness towards the gang.He tries to console himselfwhile driving back home,by telling
himself that they weren’tall that coolanyway. In his grief, he got into an accidentwith anotherdriver,
leaving him injured.
Chong’s growing exposure to his new friends, and growing neglect for his old friend, Muthu
Chong’s friends and lecturers persuading him that he shouldn’t hang out with Muthu, saying
that Indians are not trustworthy. Chong soon follows suit
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
8
Chong soon wakes up on a hospital bed,unaware ofwhat happened. Upon realising thatbecause he
had been involved in an accident, and that his kidney was ruptured, that Muthu had voluntarily donated
his own kidney, Chong realises the depth of his old friendship, and reconciles with Muthu.
Youtube Video Link : https://www.youtube.com/watch?v=nHDmBCgGH_4
Chong’s friends experimenting with drugs. Chong refuses soon after, drawing much aggression from his
friends
Chong reconciling with Muthu
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
9
METHODOLOGY & EXECUTION
a) Idea Generation
Initially, there was very little direction to begin moving towards. This was remedied by getting the group
to meetseveral times throughoutthe duration of the project, in orderto allow us to brainstorm together
to exchange ideas.Responsibility to study on one’s own in orderto understand whatwas thought was
personallyborne by each member.
The idea required a momentum which was built up over time. Usually, the leaderwould start these
meetings by giving them a topic to discuss on,such as war, or familial problems,and we would reveal
to each other howthe psychologicalconcepts were evident in such situations, and how we could
approximate these ideas,to use them. It required some time for ideas to flow, for each ofus to loosen
up. In time, the ideas began to flow.
At the inception of this idea,we wanted it to be a simple, relatable story. We wanted it to be
lighthearted, and jovial. This would allow maximum absorption of the content. The conclusion ofthis,
was a comedic story which demonstrated the racism which was evident in society, and howit played in
a relationship between two close friends.
Although the process ofgenerating ideas may nothave seemed intentional, it was required to be such,
that we as group mates would loosen up,open up,and think independently of stale ideas.Just chatting
aboutdifferent topics, and seeing the concepts evident in them, helped gain the idea gain momentum.
Soon,we had a solid story to go with. The camera angles,scenes,settings, and props were visualised,
as well as props,materials and equipmentneeded forthe different scenes.
b) Resource Consolidation
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
10
In orderto carry out ourplans,we procured all necessaryprops &equipment.They are listed as
follows:
Props:
● Schoolaccessories,e.g.Ipads,laptops, bags,files, notebooks,etc.
● Lighter & “Cigarette pack”
● Wheeled chair,to simulate a car
● Sunglasses
● Surgical Masks
● Casualoutfit for when Muthu & Chong have notenrolled in college
● College going outfit, for when Chong &Muthu have enrolled in college
Equipment:
● DSLR Camera - Used for recording video & audio footage
● Samsung GalaxyS6 - Substitute recording device
● Camera Tripod - Used to steady camera,and for stationary shots.
● Personalcomputers equipped with required software.
○ IMovie - Forediting video and audio footage
○ Sony Vegas Pro - For editing video and audio footage.
c) Video Shooting
The process ofshooting was simple in nature. After solidifying the idea,and discussing itseveral times
over with the aid of a simple storyboard, we decided to begin shooting in immediacy, so as to maintain
the momentum.These processes were allmade possible,through research and information hunts on
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
11
different aspects of filmmaking. This task was given to the entire group,such that every memberwas to
research different resources on filmmaking, and contribute to the process.The roles of each group
memberin the story are as follows:
Lim Ting Le - Chong
Lam Wee Wee - Muthu
Daniel Song - Gangster1/Doctor 1
Lau Mao Hua - Gangster2/Doctor 2
Audrey Ting - Lecturer
Formost part, the camera was handled between DanielSong,Ting Le,and Audrey.
Securing the venues for shooting was more of a problem.We attempted to secure them in orderof the
story. They are as follows:
● Various classrooms
● Hallways
● Stairways
● Car
Usually, the shooting would be carried out after severaldry runs of the shots and scenes,in orderto
allow maximum fluidity and familiarity during actual runs.Also, the actors were briefed to be extremely
relaxed,and natural, to merely respond to any conversation,not to stick to unnaturalusage ofwords.
There would usuallybe no script involved, only an understanding ofwhatthe scene was about,and
what was to be mentioned.The actors were to practice capturing the gist of the scene in their own
words,to allow maximum naturalbehaviour.
d) Editing
Video editing is very essential after the shooting. Mostof the editing is done byTing Le with the
valuable advice from DanielSong.
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
12
e) ReportDrafting & Completion
Reportdrafting is done by DanielSong and Wee Wee.
f) Slide Creation & Presentation
Slide preparation is done by Mao Hua and Audrey.
PSYCHOLOGICAL CONCEPTS
The psychologicalconcepts applied in the storyline we drewup are as follows, in orderof chronology.
1) The principle ofmere exposure/ClassicalConditioning (Chapter 10/Chapter 5)
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
13
The order of events, in which Chong’s exposure to his new friends grows each day, as does his relationship with them.
The conceptof mere exposure applied in this video can be seen in two manners,in howit broughtabout
attraction on a Platonic level, between Chong,and his newgroup offriends, and in howChong’s attitude
shifted with continuous exposureto them. The conceptof mere exposure states that someone’s
attraction, orpositive attitude towards a certain subject, is increased with each time they are exposed to
the said subject. In this case,the subjectof exposure were the two Chinese gangsters.
The mere exposure conceptin this storyline isn’t confined to one scene,butis actually exposed
graduallyover a series of scenes,which are supposed to be pieced together, as a montage to represent
lengthiness of time. In this story, when the Chinese gangsters invite Chong outfor an event, that was
the beginning ofChong’s exposure to this group,which he previously presumablyhad no orlittle contact
with. This develops into a deeperrelationship,when Chong begins to hang outwith this newgroup more
often, increasing the exposure to them, and building attraction to them.
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
14
In a way, it can be stated that Chong’s attitude towards these people changed,from neutral, to positive,
as he was exposed to them more often.
2) Stereotypes &Prejudice (Chapter 7)
Stereotypes & prejudice displayed through racism in particular is thematic towards this video. It is
demonstrated mainly through howgroups ofpeople perceive certain races as having innate,
unavoidable,uniform negative qualities, in this case,the perception that people ofthe Indian race are
generallyuntrustworthy. By definition, prejudice is a negative attitude towards a certain group ofpeople,
and stereotypes, is the belief in a generalcharacteristic held by all members ofa certain group.
In the video, the stereotypes and prejudice presentwere evidentin howthe Chinese gangsters &
lecturer held a negative perception towards Muthu, because Muthu was Indian. They had perceived
him as untrustworthy, due to his being Indian. This influenced their interactions with Muthu, which were
mostly negative. They didn’t associate themselves with him, were unwilling to be friends with him, and
ultimately insulted him behind his back,just because he was Indian.
Chong’s friends and lecturers persuading him that he shouldn’t hang out with Muthu, saying
that Indians are not trustworthy. Chong soon follows suit
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
15
3) Socialproof(Chapter 6)
The scene in which Chong uses social proofing to indicate the appropriate decision
The conceptof socialproofing is linked to the conceptof persuasion,in that a person is more likely to
be persuaded to a certain choice if he sees a significant amountof the community move towards a
certain decision.In this case,socialproofing was utilised in howChong decides to not to be associated
with Muthu anymore,although Muthu was a long time friend, because “everyone”seemed to be holding
certain perceptions towards Indians.
He just jumped on the social bandwagon,in seeing that because everyone else believed that Indians
were not trustworthy, and did notassociate with them, he should noteither.
4) SocialLearning Theory (Chapter 1)
The sociallearning theory, is a perspective of socialpsychology,which states that all behaviouris
learned through observation,and learning from other socialbeings.In simple words, one learns
behaviourfrom observing others.
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
16
As with the previous concept,Chong learnt, from observation of his friends’ behaviours and schemas in
action, that his friend Muthu, who was Indian, was not to be associated with.
5) Aggression-hostile,verbal(Chapter 9)
The scene in which Chong is verbally aggressed upon by the Chinese gangsters after he refused to take drugs.
Aggression is behaviourwhich is generally injurious towards anotherperson,physically, emotionally, or
mentally. It can take many forms, of which the mostknown is physical aggression,where one hurts
anotherbodily. It can also be verbal, where insults and injurious statements are made towards another.
In this story, aggression was displayed verbally, in a hostile mannertowards Chong,by the Chinese
gangsters.They had done this after Chong refused to experimentwith drugs.This resulted in Chong
being insulted and called many things, including an Indian, which was used as a derogatoryterm by the
Indian gangsters,again displaying their prejudice towards the race.The aggression was hostile in
nature, as it was directly and intentionally meantto injure Chong with malintent.
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
17
6) Prosocialbehaviour,altruistic motivations (Chapter 8)
Muthu is seen here under operation to donate his kidney to Chong.
Prosocialbehaviour,very simply, classifies anybehaviourthat is helpful towards other socialbeings.It
encompasses both helpfulbehaviourdone with noble intentions, and those done with less noble
intentions.
In this video, we see that after deciding to reject Muthu, Chong barelyinteracts with him. Muthu, being
cut off, could have taken this in angerand vengeance.However,it is seen,that after Chong gets
involved in a car accident, and ruptures his kidney,Muthu volunteers to donate his own kidney, for
Chong’s sake.
Muthu’s intentions are noble,and selfless, as he had all the reason notto help Chong,butdid anyway.
This prosocialbehaviouris classified underthe altruistic modelof prosocialbehaviour.
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
18
CONCLUSION
As a matter of reflection, this assignmenthas been found to be a very wholesome,interactive
experience.It allowed for us to hone different skills, all of which is very useful in the corporate world.
The skill of organisation,directing actions, planning,generating ideas are butsome of the skills that
have been picked up during the duration of the completion of this assignment.
It allowed us to open up,to stand on our own toes as we executed every one of ourplans.More
importantly, it allowed us to see that whatwas taught in class,was notlimited to the classroom,butwas
actually presentintrinsically in many aspects of our“mundane”lives. Besides that, we gained a better
understanding ofsuch concepts through the planning,discussions,and execution ofourplans.
REFERENCES
TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY
DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING
19
1) Cherry, K. (n.d.). Altruism: Why Do We Risk Our Well-Being to Help Others? Retrieved June 7,
2015,from http://psychology.about.com/od/aindex/g/what-is-altruism.htm
2) Duff, K. (2012).Think socialpsychology.Boston, MA: Allyn & Bacon/Pearson.
3) McLeod,S. A. (2008).Prejudice and Discrimination. Retrieved from
www.simplypsychology.org/prejudice.html
4) Ruth, H. (n.d.). Cialdini's Six Principles of Influence: Convincing Others to Say. Retrieved June
7, 2015,from http://www.mindtools.com/pages/article/six-principles-influence.htm
5) Stereotypes and Prejudice.(n.d.). Retrieved June 7, 2015,from
http://www.sparknotes.com/psychology/psych101/socialpsychology/section2.rhtml
6) Zajonc,R. B. (1968).Attitudinal effects of mere exposure. Journal ofPersonality and Social
Psychology,9(2,Pt.2), 1–27.doi:10.1037/h0025848

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Video report

  • 1. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 1 SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL AND BUILT ENVIRONMENT VIDEO TITLE: TOGETHER FOREVER? MODULE: SocialPsychology[PSYC0103] ASSIGNMENT: Video Clip, Presentation andReport LECTURER: Mr. Shankar DANIEL SONG (LEADER) 0320155 LAU MAO HUA 0320249 LAM WEE WEE 0320129 LIM TING LE 0320028 AUDREY TING 0320247 CONTENT PAGE
  • 2. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 2 No. Content Page Number 1 Acknowledgements 3 2 Introduction 4 3 Summary of the story 5-8 4 Methodology& Execution 9-12 5 Psychologicalconcepts 13-18 6 Conclusion 19 7 References 20 ACKNOWLEDGEMENTS Throughoutthe entire module we have received much guidance and tutelage from our lecturer, Mr. T. Shankar,without which, adequate understanding ofthe subjectand its contents would nothave been possible.In turn, this assignment,could nothave been completed without said counsel.Forthis, we showgratitude and acknowledgement. Besides the exertion from such parties, the efforts invested by each and every group memberinvolved in the completion of this assignmentwas instrumental, and equally as important. Through the many
  • 3. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 3 occasions thatAudrey Ting, Lam Wee Wee,Lau Mao Hua, Lim Ting Le,and Daniel Song had conferred to drawup plans,work schedules,and the like, this assignmentwould neverhave been completed. INTRODUCTION This assignment,as with the previous ones,was a test of the practical understanding ofall that was taught to us throughoutthe semester. The scope ofthis assignmentcan be understood in a threefold manner.The bruntof this assignmentwas to be a video capturing a storyline, within which, 5 psychologicalconcepts taughtto us during the duration of the semesterwas to be incorporated.This video clip was to be planned,shot,and edited solely by the students, with participation being compulsoryfrom all.
  • 4. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 4 Then,a presentation of this video to the class was to be held, wherein we as the group would have a chance to explain the content in the video, the execution of the video, and the concepts involved and applied within the storyline. Finally, a report, which would be compiled and handed in atthe same time as the presentation, was to be prepared,which would encapsulate the entire process,and to detail the application of the concepts. Such assignments are a true test of understanding and comprehensiontowards the subjects taught during the semester. It took much planning and carefulconsideration in orderto execute this project in a mannerbefitting of it. It requires for one as a studentto become aware ofthe application of the subjects taught, and allows for a much more wholesome learning experience. SUMMARY OF THE STORY The story begins with the introduction of two close friends Muthu, and Chong. Muthu is an Indian boy, whereas, Chong is Chinese. They are seen running away from someone, presumably a teacher, succeeding in escaping. Itis implied thatthey have known each other for a long
  • 5. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 5 time, through the way they speak to each other, the use of superlative chronemic terms, and through the intimacy they display as friends, getting into trouble together. The conversation then switches to college, as they wonder about the next phase of their lives. It is revealed that they shall be enrolling in the same programme, in the same college, to their excitement. As they enter this newenvironmentinitially in tandem,Chong and Muthu are introduced to newpeople. Two students in particular, with the appearance ofhoodlums,invite Chong to an event, indicating interest in friendship. When Muthu asks to come,they lie, saying there was only one more ticket. Their rejection towards Muthu can be seen from early on. The intimacy between the two friends displayed
  • 6. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 6 As days go by, Chong begins to unknowinglyneglectMuthu, in spending more time with his new friends. He grows closer to them with each day. One day, as Muthu comes across the group in class, he greets Chong casually,with such friendly greetings being reciprocated by Chong.When Muthu leaves, Chong’s newfriends chide him to cutoff relations with Muthu, citing the fact that he is Indian as sufficient cause.Theystate that Indians are generallyconniving and thieves. This is reinforced by the lecturer, who states an incidentin which she said an Indian was planning to steal herhandbag.In reality, her preconception ofIndians was to blame for such perception.In seeing the generalsentiment towards Indians, Chong also jumps on the bandwagon and decides to ignore Muthu from then on, much to the disappointmentof Muthu. The intimacy between the two friends displayed Chong invited out, & Muthu rejected
  • 7. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 7 Along the line, while Chong was hanging outwith his newgang,his friends decided to try out drugs.As Chong refused to take part, even while underpressure,he was soon castaway from the group,which left him in bitterness towards the gang.He tries to console himselfwhile driving back home,by telling himself that they weren’tall that coolanyway. In his grief, he got into an accidentwith anotherdriver, leaving him injured. Chong’s growing exposure to his new friends, and growing neglect for his old friend, Muthu Chong’s friends and lecturers persuading him that he shouldn’t hang out with Muthu, saying that Indians are not trustworthy. Chong soon follows suit
  • 8. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 8 Chong soon wakes up on a hospital bed,unaware ofwhat happened. Upon realising thatbecause he had been involved in an accident, and that his kidney was ruptured, that Muthu had voluntarily donated his own kidney, Chong realises the depth of his old friendship, and reconciles with Muthu. Youtube Video Link : https://www.youtube.com/watch?v=nHDmBCgGH_4 Chong’s friends experimenting with drugs. Chong refuses soon after, drawing much aggression from his friends Chong reconciling with Muthu
  • 9. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 9 METHODOLOGY & EXECUTION a) Idea Generation Initially, there was very little direction to begin moving towards. This was remedied by getting the group to meetseveral times throughoutthe duration of the project, in orderto allow us to brainstorm together to exchange ideas.Responsibility to study on one’s own in orderto understand whatwas thought was personallyborne by each member. The idea required a momentum which was built up over time. Usually, the leaderwould start these meetings by giving them a topic to discuss on,such as war, or familial problems,and we would reveal to each other howthe psychologicalconcepts were evident in such situations, and how we could approximate these ideas,to use them. It required some time for ideas to flow, for each ofus to loosen up. In time, the ideas began to flow. At the inception of this idea,we wanted it to be a simple, relatable story. We wanted it to be lighthearted, and jovial. This would allow maximum absorption of the content. The conclusion ofthis, was a comedic story which demonstrated the racism which was evident in society, and howit played in a relationship between two close friends. Although the process ofgenerating ideas may nothave seemed intentional, it was required to be such, that we as group mates would loosen up,open up,and think independently of stale ideas.Just chatting aboutdifferent topics, and seeing the concepts evident in them, helped gain the idea gain momentum. Soon,we had a solid story to go with. The camera angles,scenes,settings, and props were visualised, as well as props,materials and equipmentneeded forthe different scenes. b) Resource Consolidation
  • 10. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 10 In orderto carry out ourplans,we procured all necessaryprops &equipment.They are listed as follows: Props: ● Schoolaccessories,e.g.Ipads,laptops, bags,files, notebooks,etc. ● Lighter & “Cigarette pack” ● Wheeled chair,to simulate a car ● Sunglasses ● Surgical Masks ● Casualoutfit for when Muthu & Chong have notenrolled in college ● College going outfit, for when Chong &Muthu have enrolled in college Equipment: ● DSLR Camera - Used for recording video & audio footage ● Samsung GalaxyS6 - Substitute recording device ● Camera Tripod - Used to steady camera,and for stationary shots. ● Personalcomputers equipped with required software. ○ IMovie - Forediting video and audio footage ○ Sony Vegas Pro - For editing video and audio footage. c) Video Shooting The process ofshooting was simple in nature. After solidifying the idea,and discussing itseveral times over with the aid of a simple storyboard, we decided to begin shooting in immediacy, so as to maintain the momentum.These processes were allmade possible,through research and information hunts on
  • 11. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 11 different aspects of filmmaking. This task was given to the entire group,such that every memberwas to research different resources on filmmaking, and contribute to the process.The roles of each group memberin the story are as follows: Lim Ting Le - Chong Lam Wee Wee - Muthu Daniel Song - Gangster1/Doctor 1 Lau Mao Hua - Gangster2/Doctor 2 Audrey Ting - Lecturer Formost part, the camera was handled between DanielSong,Ting Le,and Audrey. Securing the venues for shooting was more of a problem.We attempted to secure them in orderof the story. They are as follows: ● Various classrooms ● Hallways ● Stairways ● Car Usually, the shooting would be carried out after severaldry runs of the shots and scenes,in orderto allow maximum fluidity and familiarity during actual runs.Also, the actors were briefed to be extremely relaxed,and natural, to merely respond to any conversation,not to stick to unnaturalusage ofwords. There would usuallybe no script involved, only an understanding ofwhatthe scene was about,and what was to be mentioned.The actors were to practice capturing the gist of the scene in their own words,to allow maximum naturalbehaviour. d) Editing Video editing is very essential after the shooting. Mostof the editing is done byTing Le with the valuable advice from DanielSong.
  • 12. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 12 e) ReportDrafting & Completion Reportdrafting is done by DanielSong and Wee Wee. f) Slide Creation & Presentation Slide preparation is done by Mao Hua and Audrey. PSYCHOLOGICAL CONCEPTS The psychologicalconcepts applied in the storyline we drewup are as follows, in orderof chronology. 1) The principle ofmere exposure/ClassicalConditioning (Chapter 10/Chapter 5)
  • 13. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 13 The order of events, in which Chong’s exposure to his new friends grows each day, as does his relationship with them. The conceptof mere exposure applied in this video can be seen in two manners,in howit broughtabout attraction on a Platonic level, between Chong,and his newgroup offriends, and in howChong’s attitude shifted with continuous exposureto them. The conceptof mere exposure states that someone’s attraction, orpositive attitude towards a certain subject, is increased with each time they are exposed to the said subject. In this case,the subjectof exposure were the two Chinese gangsters. The mere exposure conceptin this storyline isn’t confined to one scene,butis actually exposed graduallyover a series of scenes,which are supposed to be pieced together, as a montage to represent lengthiness of time. In this story, when the Chinese gangsters invite Chong outfor an event, that was the beginning ofChong’s exposure to this group,which he previously presumablyhad no orlittle contact with. This develops into a deeperrelationship,when Chong begins to hang outwith this newgroup more often, increasing the exposure to them, and building attraction to them.
  • 14. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 14 In a way, it can be stated that Chong’s attitude towards these people changed,from neutral, to positive, as he was exposed to them more often. 2) Stereotypes &Prejudice (Chapter 7) Stereotypes & prejudice displayed through racism in particular is thematic towards this video. It is demonstrated mainly through howgroups ofpeople perceive certain races as having innate, unavoidable,uniform negative qualities, in this case,the perception that people ofthe Indian race are generallyuntrustworthy. By definition, prejudice is a negative attitude towards a certain group ofpeople, and stereotypes, is the belief in a generalcharacteristic held by all members ofa certain group. In the video, the stereotypes and prejudice presentwere evidentin howthe Chinese gangsters & lecturer held a negative perception towards Muthu, because Muthu was Indian. They had perceived him as untrustworthy, due to his being Indian. This influenced their interactions with Muthu, which were mostly negative. They didn’t associate themselves with him, were unwilling to be friends with him, and ultimately insulted him behind his back,just because he was Indian. Chong’s friends and lecturers persuading him that he shouldn’t hang out with Muthu, saying that Indians are not trustworthy. Chong soon follows suit
  • 15. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 15 3) Socialproof(Chapter 6) The scene in which Chong uses social proofing to indicate the appropriate decision The conceptof socialproofing is linked to the conceptof persuasion,in that a person is more likely to be persuaded to a certain choice if he sees a significant amountof the community move towards a certain decision.In this case,socialproofing was utilised in howChong decides to not to be associated with Muthu anymore,although Muthu was a long time friend, because “everyone”seemed to be holding certain perceptions towards Indians. He just jumped on the social bandwagon,in seeing that because everyone else believed that Indians were not trustworthy, and did notassociate with them, he should noteither. 4) SocialLearning Theory (Chapter 1) The sociallearning theory, is a perspective of socialpsychology,which states that all behaviouris learned through observation,and learning from other socialbeings.In simple words, one learns behaviourfrom observing others.
  • 16. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 16 As with the previous concept,Chong learnt, from observation of his friends’ behaviours and schemas in action, that his friend Muthu, who was Indian, was not to be associated with. 5) Aggression-hostile,verbal(Chapter 9) The scene in which Chong is verbally aggressed upon by the Chinese gangsters after he refused to take drugs. Aggression is behaviourwhich is generally injurious towards anotherperson,physically, emotionally, or mentally. It can take many forms, of which the mostknown is physical aggression,where one hurts anotherbodily. It can also be verbal, where insults and injurious statements are made towards another. In this story, aggression was displayed verbally, in a hostile mannertowards Chong,by the Chinese gangsters.They had done this after Chong refused to experimentwith drugs.This resulted in Chong being insulted and called many things, including an Indian, which was used as a derogatoryterm by the Indian gangsters,again displaying their prejudice towards the race.The aggression was hostile in nature, as it was directly and intentionally meantto injure Chong with malintent.
  • 17. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 17 6) Prosocialbehaviour,altruistic motivations (Chapter 8) Muthu is seen here under operation to donate his kidney to Chong. Prosocialbehaviour,very simply, classifies anybehaviourthat is helpful towards other socialbeings.It encompasses both helpfulbehaviourdone with noble intentions, and those done with less noble intentions. In this video, we see that after deciding to reject Muthu, Chong barelyinteracts with him. Muthu, being cut off, could have taken this in angerand vengeance.However,it is seen,that after Chong gets involved in a car accident, and ruptures his kidney,Muthu volunteers to donate his own kidney, for Chong’s sake. Muthu’s intentions are noble,and selfless, as he had all the reason notto help Chong,butdid anyway. This prosocialbehaviouris classified underthe altruistic modelof prosocialbehaviour.
  • 18. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 18 CONCLUSION As a matter of reflection, this assignmenthas been found to be a very wholesome,interactive experience.It allowed for us to hone different skills, all of which is very useful in the corporate world. The skill of organisation,directing actions, planning,generating ideas are butsome of the skills that have been picked up during the duration of the completion of this assignment. It allowed us to open up,to stand on our own toes as we executed every one of ourplans.More importantly, it allowed us to see that whatwas taught in class,was notlimited to the classroom,butwas actually presentintrinsically in many aspects of our“mundane”lives. Besides that, we gained a better understanding ofsuch concepts through the planning,discussions,and execution ofourplans. REFERENCES
  • 19. TAYLOR’S UNIVERSITY | SABD | FNBE | SOCIAL PSYCHOLOGY DANIEL SONG | LAM WEE WEE | LAU MAO HUA | LIM TING LE | AUDREY TING 19 1) Cherry, K. (n.d.). Altruism: Why Do We Risk Our Well-Being to Help Others? Retrieved June 7, 2015,from http://psychology.about.com/od/aindex/g/what-is-altruism.htm 2) Duff, K. (2012).Think socialpsychology.Boston, MA: Allyn & Bacon/Pearson. 3) McLeod,S. A. (2008).Prejudice and Discrimination. Retrieved from www.simplypsychology.org/prejudice.html 4) Ruth, H. (n.d.). Cialdini's Six Principles of Influence: Convincing Others to Say. Retrieved June 7, 2015,from http://www.mindtools.com/pages/article/six-principles-influence.htm 5) Stereotypes and Prejudice.(n.d.). Retrieved June 7, 2015,from http://www.sparknotes.com/psychology/psych101/socialpsychology/section2.rhtml 6) Zajonc,R. B. (1968).Attitudinal effects of mere exposure. Journal ofPersonality and Social Psychology,9(2,Pt.2), 1–27.doi:10.1037/h0025848