8. Social Media Social media From Wikipedia, the free encyclopedia Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
14. Where in the World is Steve Thomas? Joining and starting conversations across the globe.
15. Social Media = Earned Media Authenticity reigns. Conversations cannot be bought. Conversation cannot be controlled, they can only be joined. Marketers have to be willing to listen and learn from the consumers they engage through social media. Start by listening! Don’t’ ignore the buzz, good or bad!
16. “Covering your ears is not a viable strategy.” Sarah Hofstetter, social marketer
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20. The University of Maryland’s Smith School of Business, 2010 “While we expect more small businesses to use Twitter as a customer service channel in the year ahead, as it stands, Facebook and LinkedIn have become the predominant platforms for small business owners.”
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23. Marketing is always changing! “If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff, U. S. Army
24. Marketing is always changing! Brands are becoming our friends on social networks like Facebook, Twitter and all of social media
35. Where visitors come from today Regular question we get: “Which social networks are best?” Answer: “The ones that help you get more leads and broaden brand awareness.
49. How do I get started? Forrester Research describes six levels of participation or Social Technographics®: 1. Creators 2. Critics 3. Collectors 4. Joiners 5. Spectators 6. Inactives Find Your All-stars Network Listen
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51. How do I plan? Construct your social marketing architecture
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54. Connect with them over your products, your services and their input.
57. Social Media Final Thoughts Social Media is like a cocktail party. The question is, “Who is the host?” Social Media is “earned traffic”. Earned by level of interest and value to the visitor. Your level of “interesting” gets you found. How can this be employed? Measured? “We become who we hang out with!”
58. We become who we hang out with! So let’s hang out! Thank You! Email /Tweet us for a copy of this presentation! Steve Thomas @TNIMAN @TheNetImpact Steve.Thomas@thenetimpact.com #TNISTLEC