Content marketing is a solid way to enhance your brand. So, you would naturally be interested in jumping the content marketing bandwagon for your brand. But content marketing is not an easy job. You have two options – either build an in-house team or hire an agency.

1. 9 Smart Tips to Choose the Best Content
Marketing Agency
Content marketing is a solid way to enhance your brand. So, you would naturally
be interested in jumping the content marketing bandwagon for your brand. But
content marketing is not an easy job. You have two options – either build an in-
house team or hire an agency.
Here are a few smart tips to choose a Content Marketing agency that suits your
business best:
Domain Expertise: No two businesses function the same way. Each is unique
in its own way. Its not easy to have expertise over every domain. That said, if
your content marketing agency has previous experience working with your
domain, or if they are a team that is comfortable with your domain, the chances
of success is high.
Because, in content marketing services , quality is everything. If they have great
domain knowledge, it will provide you massive advantage.
Success Stories: Do they have past success stories to share? If they have, it

2. means they do know their stuff. If they don’t, be very careful. They might have
the potential, but at the same time would have the disadvantage of being
newbies. You would have to take a gamble if you plan on continuing with them.
Look for Social Media Presence: Do they have good social media presence?
Good rankings alone is not enough for businesses to grow online. Social media
presence is vital as well.
Check their Website & Blog – Do they have a decently designed website
which is navigable and user-friendly? Any good content marketing agency would have
a variety of content displayed on their website. Look out for videos, infographics,
slideshare presentations, ebooks, etc.
Takes time to learn the way you worked so far– Any good content marketing
team would look for the work you have done so far. Because generating quality
content is no simple task, and they have to lookfor every bit of information
available to them.
Provides you a fresh perspective – Do they provide a fresh perspective to
your business? An angle you yourself might not have noticed, or did not think
mattered much, but now that they talk about it, you realize its importance and
the scope it offers.
Produces a variety of content – There should be variety to keep their interest
high. Include a variety of videos (Read:Online Video: The Future of Content
Marketing), blogs, images, infographics, slideshare presentations and more to
make it interesting.
Knows Content Marketing is not just producing content – There aren’t a lot
of people who understand the concept of content marketing (Read: Content
Marketing: What is it all about?). Due to this, a lot of agencies and people think
that content marketing is nothing more than just producing content.
If possible, reach out to ex-employees of the company – To know how a

3. company is, there is no better way than to talk to ex-employees. Their views
might be biased, but talking to them can give you valuable insights about the
company. You would be able to know their workflow, capability, past clients,
culture and a lot more.
Contact Details
Address : Jointviews, Edsys Towers
Near ICICI Bank ATM
Kamaleswaram, Trivandrum
Kerala, PIN – 695009
Email ID : info@jointviews.com
Phone : +91 81 1386 0000
Website : http://jointviews.com