The document provides a lesson template on business services, including an introduction to key terms like intangibility, inconsistency, and inseparability. It outlines the five "I"s that characterize the nature of services: intangibility, inconsistency, inseparability, inventory, and involvement. The template then lists instructional objectives and outlines a classroom procedure where the teacher would introduce the topic, have group discussions, and summarize the main points about services.

1. LESSON TEMPLATE
Curricular Statement
To get an idea about Business Services and its nature through general discussion and lecture method.
CONTENT ANALYSIS
Terms
Services, Intangibility, Inconsistency, Inseparability, inventory, Involvement
Facts
 Services are intangible in nature which provides satisfaction of wants.
 Services is an activity or a process.
 Things that we cannot touch or taste or feel are termed as intangible.
 Inconsistency means that services are provided depending up on the demand and expectations of
different customers.
 Inseparability means services are produced and consumed simultaneously.
 Inventory means there are no tangible component in services,they cannot be used for future use.
 Involvement means there is a participation of customer in the service delivery process.
Process
Name of the teacher: Aswani Raj
Name of the school : St.StephensH.S.S,Pathanapuram
Subject: BusinessStudies
Unit : BusinessServices
Topic: Servicesandnature of services
Standard: XI
Division:C1B
Strength:56
Date : 27/7/2016
Duration: 50min
Nature of services
1. Intangibility
2. Inconsistency
3. Inseparability Five ‘I’s
4. Inventory
5. involvement

2. INSTRUCTIONAL OBJECTIVES
General Specific
The learner
Remembering: recalls the terms,facts of business services
Understanding: explains the familiar terms and facts of services
Applies: analyses the various services
Skill: draws a chart showing the nature of services
Interest: enjoys observing the difference between services and goods
Attitude: develops independent thinking
Appreciation: derives pleasure while experiencing the services
Create: prepare a list of services rendered by generalpublic
Learning strategies: lecture method, Group discussion, General discussion.
Teaching learning
resources: usual classroom aids and a chart showing the nature of services.
Pre-requisite
Cognitive: students have general idea about services and features of services
Affective: students have the interest towards topic
Psychomotor: students have the skill of observing
CLASSROOM INTERACTIONPROCEDURE EXPECTED STUDENTS
RESPONSE
Introduction
After usual classroom practices, teacher introduces the topic by narrating
a situation.
Suppose you decided to go for a movie last week. When you reached the
cinema you understood that it would take about 30 minutes to start the
film. So you went to a nearby ice cream parlor and had an ice cream
from there. Then you saw stationery shop and bought a pen from there,
for which you paid Rs. 25/-. After you watched the movie. The fare for
the ticket was Rs.100/-.

3. Presentation
After narrating the situation the teacher asks the following questions.
 What are the things you paid for?
 What were the things you got for your payment?
 What were the things you could bring home?
 What are the other two things for which you had to pay?
Then the teacher explains that there are certain things for which we have
to pay other than purchasing items. They are called services.
B.B
Services are identifiable and intangible activities which provide
satisfaction of wants.
Development
Group Discussion: Teacher divides the whole class into different groups
and asks each group to point out the nature of services.
Teacher provides proper assistance to the learners identify the nature of
service. Teacher examines the findings of the students and after making
proper refinements write them on the black board
B.B
Nature of Service
Five I’s
 Intangibility
 Inconsistency
 Inseparability
 Inventory
 involvement
Closure
Teacher concludes the class by summarizing the main points.
ReviewQuestions.
 What do you mean by service?
 What are the features of service?
Give answers
Pen only
For watching movie and for
the ice cream
Observe and write it on their
note book.
Participate in the group
discussion.
Observe and write it on their
note books.
Give answers

4. Follow up Activity
Assignment
Find out a list of services you get on a regular basis and their
characteristics.