Here are the key elements I would include in the ultimate podcast episode for your business: - Feature a respected expert or thought leader in your industry as the guest. Interview them about a hot topic clients are asking about. - Keep the discussion lively and solution-oriented. Provide real examples and case studies. Make it educational but also entertaining. - Highlight how your business can help clients with the issues discussed. Point listeners to your website for more information or a free offer. - Promote other content you have like your blog, videos or eBook that expands on the topics covered. Cross-promote across your social channels. - Thank listeners for their time. Remind them where to find future episodes

1. The New
Marketing
Landscape.
Tim Reid
Small Business Big Marketing
Better Business Series

2. 2

3. My belief …
There’s never been a better
time to market a small
business.
Ever.
3

4. 4

5. 5

6. 6

7. Podcasting …
7

8. Apple’s iTunes Chart …
8

9. Blogging …
9

10. 10

11. 11

12. 12

13. opportunityisnowhere
13

14. 14

15. Find all links / resources on the
Asteron Life LinkedIn Group
15

16. What is marketing?
Marketing is the quickest way to
a sale. It’s what you do when
you can’t go see someone.
16

17. Too many SMEs do the opposite.
Message first. Medium second.
17

18. Logo
Merchandise
Business card
Newsletters
Letterhead
Website
Identify and Uniforms Ads
Direct Mail
Slides
manage your Signage
Avatars
Touch Points. Vehicles
Voicemail
Office fit-out Invitations
Email signatures
Expo stands
Brochures
Gifts
18

19. An exercise …
Create a list of all your
business’s touch points.
19

20. Pull.
Don’t
always
push.
20

21. Ways to attract more prospects …
1. Your website. 3. Content Marketing
• Video
2. Local area marketing. • Social Media
4. Virtual marketing
team.
21

22. Your website …
It’s home base for all your marketing activity.
22

23. You are who Google
says you are.
23

24. 1. Be clear on what you do.
24

25. 2. Make it easy to be contacted.
25

26. 3. Regularly update it.
26

27. 4. Remove all fear.
27

28. 5. Build & engage with a list.
28

29. 6. Be smart device friendly.
29

30. 7. Be personal.
30

31. What are you going to do to ensure your
website’s content remains fresh
and up-to-date?

32. Local Area Marketing
It’s so much more than branding.

33. Areas of Focus ...
• Sponsorship - Immersion marketing
• Joint Ventures - Partnership marketing
• Online - Geo-targeted marketing

34. Sponsorship (Immersion) ...
1. Identify charities / events
/ clubs / schools /
associations that have
the attention of your
prospects.

35. Sponsorship (Immersion) ...
2. Identify opportunities
for association:
 No-brainer offer
 Signage
 Advertising
1. Identify charities / events  DM - SMS / Postal / email
/ clubs / schools /
 Speaking
associations that have
the attention of your  Prizes
prospects.  Website
 (e)Newsletter articles
 Volunteering
 Provision of services -
meeting room, printing,
knowledge.

36. Own the local area ...

37. Joint Ventures (Partnerships) ...
1. Identify local businesses
that have the attention of
your prospects.

38. Joint Ventures (Partnerships) ...
1. Identify local businesses 2. Identify JV
that have the attention of opportunities:
your prospects.  A combined offer
 Share lists
 Facilitate introductions
 Hold events
 Trade website links
 Exchange articles
 Exchange testimonials

39. Kicker …
Educate your referral
partners on how to
talk about you and
your business.

40. Online (Geo-targeted) ...
• Google Local • Other local businesses
websites / email lists
• Geo-targeted pages
• Google Adwords
• Facebook ads
• Microsites eg.
FinancialPlannerSuburb.com.au

41. Facebook ad examples …
How to set up a Facebook ad campaign.

42. How to set up a Google Local profile
42

43. How to set up a Google Local profile
43

44. 44

45. Create a Google Profile …
How to create your Google Profile.

46. What three ideas are you going to implement
in the next month to better dominate
your local area?

47. Content Marketing
You are sitting on a mountain of value.

48. Be the thought-leader.

49. Content takes many forms ...
Video Webinars White Papers eMags
Blogs Infographics Vodcasts Round Tables
Podcasts Forums Case Studies Slides
eBooks iPad apps Testimonials Masterclasses
Articles eNewsletter Online Press Online Surveys
Releases
Books Magazines Screencasts
Custom social
Online training networks
Content Marketing Institute eBook

50. Video
The richest form of content.

51. How would you do it?
iPhone Video Training / Screenflow / Camtasia

53. If I were you I'd ...
• Get a Video Business card ($1,500)

54. If I were you I'd ...
• Get a Video Business card ($1,500)
• Capture 5 client testimonials ($750)

55. If I were you I'd ...
• Get a Video Business card ($1,500)
• Capture 5 client testimonials ($750)
• Answer your top 10 FAQs ($300)

57. If I were you I'd ...
• Get a Video Business card ($1,500)
• Capture 5 client testimonials ($750)
• Answer your top 10 FAQs ($300)
• Follow-ups ($0)

59. What should you do with these videos?
• Website • YouTube
• Blog • eNewsletter
• Email prospects • Presentations

60. Kickers ...
• Don't sweat perfection.
• Think beyond the talking head.
• Create useful content.
• Repurpose.

61. What videos are you going to make
What videosthe nextyou create?
happen in would 4-weeks?
What are you going toOR to make this happen
do
in the coming 4-weeks?
What’s still stopping you from creating
OR
videos? Whatis still stopping you order to
What needs to happen in
from creating videos? How can you break
break through that?
through that?

62. Social Media ...
It's just people having conversations online.

63. Some things to keep in mind ...
• It's not marketing's
silver bullet.
• It's hungry.
• It's not going away.

64. Some things to keep in mind ...
• It's not marketing's • People are
silver bullet. talking anyway.
• It's hungry. • Don't lose interest.
• It's not going away. • Listen first.

65. 1. Marketing Voyeurism…

66. 2. Activate one channel …
Being clear on what
role it plays in your
marketing mix ...

67. Potential roles ...
Twitter - Broadcast news / content / events.
Facebook - Informal discussion.
LinkedIn - Start a Group for QnA.
YouTube - FAQs / Updates.

68. 3. Get actively involved.

69. 4. Make it a call to action.

70. 5. Rinse & repeat.

71. I'd also optimise my LinkedIn profile.
Interview with
1. Keyword rich bio. LinkedIn's CEO.
2. Clear, professional photo.
3. Concise summary of what you offer.
4. Link your website, social media, podcast, videos.
5. Seek personal recommendations.
6. Recommend books.
7. Clear contact information.

72. So, how do we do all this?

73. Article Writer (UK)
$9 / 400 words
Virtual Assistant Design
$3 / hour (Manila) (Serbia)$10 / per
hour
A Virtual
Marketing
Team
Copy Writer (Aus) Audio Editor (USA)
$40 / hour $40 / per episode
Transcriber
(UK) $20 / audio
hour

74. Where do you find them?

78. Who would be on your
virtual marketing team?

79. My belief …
There’s never been a better
time to market a small
business.
Ever.
79

80. The New
Marketing
Landscape.
Tim Reid
Small Business Big Marketing
Better Business Series

81. eBooks ...
Books in PDF format that can
be read on a computer or printed.

84. If I were you I'd create an eBook that answers a
burning question your prospects have, and then
share it far and wide.

87. What would I do with my eBook?
• Website • eNewsletter
• Other's websites • Presentations
• Gift • Media
• Email clients • Email prospects

88. Bonus Tips ...
• Include an offer / calls to action.
• Link back to your website throughout.
• Each idea is a blog post in itself.

89. What would your eBook be about?

90. Podcasting
Get your own show.

92. Here's what you need ... Links

93. 93

94. 94

95. 95

96. If I were you I'd ...
1. Ask five subject matter experts for an interview.
2. List all the questions your clients would
love to ask them.
3. Record an interview with them.
4. Include your views and opinions.
5. Post it on your website, in iTunes, share it
across social media and with your list.
6. Repurpose it.

97. Describe the ultimate episode of a
podcast for your business.