This document discusses how social media has changed notions of what is private and public information. It notes that knowledge is now accessible with a click of a button, and fact and fiction are harder to distinguish online. The document advocates for businesses to implement social media policies to provide guidance on appropriate employee online behavior, as 54% of companies still ban social media despite evidence this approach is ineffective. It presents the goals of AssistNZ to empower communities and businesses through social media education and planning.

1. The world as we know it continues to experience change

3. 2000 years ago, mainstream society didn't know that the earth was round...

4. It wasn't that long ago that the "year 2000" was some kind of Science fiction material

5. Since the dawn of the new millennium, its become obvious that our lives are increasingly integrated with technology...

6. What is "virtual" & "reality" are now becoming difficult to distinguish

7. "SOCIAL MEDIA" represents the latest of these changes which is rapidly demonstrating its significance for societies globally...

9. now common in the headlines...

10. You already have the power to change the world, without even leaving your bedroom

11. Knowledge is now instantly accessible to everyone at the click of a button

12. Anyone can be an expert in anything, and fact and fiction are now harder to distinguish

14. Since 2007, Facebook posts have been searchable on Google

16. Notions of what is private and public information have started to become redefined...

18. You can be held responsible for what you say online in a much broader context &

20. http://internet.cytalk.com/2010/09/how-to-get-stupidly-fired-because-of-facebook/

21. You no longer exclusively control your personal image or business brand

24. Openness and transparency cannot now be avoided - if you lie or exaggerate you will eventually be snapped out

29. No one can escape the influence & effect that social media continues to have on our lives...

30. From “Trying to Sell” to “Making Connections” From “Large Campaigns” to “Small Acts” From “Controlling Our Image” to “Being Ourselves” From “Hard to Reach” to “Available Everywhere”

37. We Appreciate that our employees represent both our business and brand Even online.... And out of work hours...

39. I M P O R T A N T This reasoning is at the core of the service and advice that AssistNZoffer & provide to Kiwi businesses creates cause and need for the development & implementation for SOCIAL MEDIA POLICY (SMP)

40. 54% of companies still have an outright ban on social media in the work place despite overwhelming evidence that it this approach is not only ineffective but often backfires in many contexts

43. What are we about?? We believe Social Media encompasses the positive opportunities resulting from this “New World Order” we have seen in recent years... and We don’t think its a phase or an issue/trend we will see disappear anytime soon

46. Community course regarding the real issues, rights & responsibilities of social media

49. Others to help us create content and spread the concept through the community