National Geographic Report on Blue Economy

© National Geographic

Milano 19th of May 2011

Thursday, May 19, 2011

The Blue Economy
A report to the Club of Rome



biodegradable




biodegradable

not sustainable



If we only teach our children what we know



If we only teach our children what we know

They can never do better than we have done


Sustainability is

© National Geographic © Gunter Pauli © National Geographic



Sustainability is
the capacity to respond to the basic needs of all ...




Sustainability is


with what we have



Sustainability is


with what we have
(this is how ecosystems work)



Established in 1994



Does everyone look in the same direction?




gravity



Cost controls and strategic growth
operate like an ecosystem



Lisbon Farm next to Kruger Park, South Africa

2

LODGES

LISBON
FARM




2

LODGES

LISBON
FARM

FRUITS




2

LODGES

LISBON
FARM

FRUITS

JUICE




2

LODGES

LISBON
PEELS FARM

FRUITS

JUICE




2

LODGES

LISBON
DETERGENTS PEELS FARM

FRUITS

JUICE




2

LODGES

LAUNDRY
LISBON

FRUITS

JUICE




2

LODGES

LAUNDRY
LISBON

FRUITS PRUNINGS
JUICE




2

LODGES REMOVAL
NON-NATIVE
LAUNDRY
LISBON

FRUITS PRUNINGS
JUICE




2

LODGES REMOVAL
NON-NATIVE
LAUNDRY
LISBON

FRUITS PRUNINGS MUSHROOMS

JUICE




2

LODGES REMOVAL
NON-NATIVE
LAUNDRY
LISBON
DETERGENTS PEELS FARM FIRE WOOD


JUICE




2

LODGES REMOVAL WOOD as
NON-NATIVE CONSTRUCTION
LAUNDRY MATERIAL
LISBON


JUICE




2

FOOD WASTE LODGES REMOVAL WOOD as
LAUNDRY MATERIAL
LISBON

ANIMAL FRUITS PRUNINGS MUSHROOMS
FEED
JUICE ANIMAL
FEED




2

LAUNDRY MATERIAL
LISBON

ANIMAL FRUITS PRUNINGS MUSHROOMS
FEED
PIGS JUICE ANIMAL
FEED




2

LAUNDRY MATERIAL
LISBON

BIOGAS FRUITS MUSHROOMS
ANIMAL PRUNINGS
FEED
PIGS JUICE ANIMAL
FEED



Use what you have
be creative and innovative
(And turn self-sufﬁcient in energy with renewables only)



!"#$%"&'(%)*+$,-*"$.&

!"#$%&'()$*+,-#./$0)$1+0#2

3,)/+(./ 45+(/0,) /0('-.#1

3&0#)/ 2&1.*(3$"'4(!)5"6(7)#-.

!8-1$9*4(:5$&,4(;<-#."-4(=#.*1+-#
!/>4???(@A((,$9-1"-#(B)&5@-(."(@5*$%$<.&(
CC=D
!!5E1"#."-1F(D!(G<#$@.#'(1&5,9-H4(CI!(
GJ.1"-(.%"$B."-,(1&5,9-H4(K)),(C.1"-
6+,-#./$ !L*%#-.1-($*<5"()+(+)),(J.1"-(E'(.<<#)MN(
4#'.+0*/0,) A0?O
!I,,-,(1&5,9-(<#-P"#-."@-*"(.*,(
%#')9-*$%(9.1(%&-.*$*9
!//(@$&&$)*(Q@A(E$)9.1(<-#('-.#(G+#)@(A(
Q@AH(1)&,(")(!7(36-@$%.&
!D#),5%"$)*()+(&$R5$,(3;S T(???(")*U'-.#

! V;L(W(S?O
7#8$20)().0(&' ! X:L=8I(()+(X2V(A @$&&$)*(1-%5#-,
! !$9*$+$%.*"(+5#"6-#(<#)+$"(5<1$,-

AA



40,000,000 people one billion m3/year



40,000,000 people one billion m3/year

20-30 GW


1kW 10kW-100kW 100kW-1MW



50,000 pylons



50,000 pylons

+5-8 GW


Solarus PV
Top Performance about130W/sqm
Use less silicon material
Small Applications
Lower cost/W
Hybrid Panels (PVT)

Traditional Photovoltaics
Top Performance 130W/sqm
Heat (400W/sqm)
&
Power (136W/sqm)



!"#$%&'()*+,-./012+3+4,/01#+5&6#"+78&%0+

Small Applications

,//+"&69+&(+:/+;&<=8#9+#>%?+
!"#$%#&'(#&)*'+,)*%(( -+."&%(/,0*%()+,12*+(3."&)(



4,000HA of landﬁll



4,000HA of landﬁll

+5 GW


Wholesale electricity cost in !/MWhr
!"#$%&#'()'*+#$,-./0'1*+#2/01.)"1('3'#2/4
&"#""$
'())*+,-$."."$/01234567
2020 Nuclear Exit Scenario

Blue Economy Innovations Scenario
08,9-+,:;8<,=*$/01234567

%"#""$

0123456

!"#""$

@"#""$

?"#""$

>"#""$
.""@ .""! .""% .""& .""A ."B" ."BB ."B. ."B> ."B? ."B@ ."B! ."B% ."B& ."BA ."." .".B .".. .".> .".?

Source: Energy Brainpool (Berlin) May 13, 2011

TEDxMilano


Wholesale electricity cost in !/MWhr
!"#$%&#'()'*+#$,-./0'1*+#2/01.)"1('3'#2/4
&"#""$
'())*+,-$."."$/01234567
2020 Nuclear Exit Scenario

Blue Economy Innovations Scenario
08,9-+,:;8<,=*$/01234567

%"#""$

0123456

!"#""$

average € 48 billion/year
@"#""$

?"#""$

>"#""$
.""@ .""! .""% .""& .""A ."B" ."BB ."B. ."B> ."B? ."B@ ."B! ."B% ."B& ."BA ."." .".B .".. .".> .".?

Source: Energy Brainpool (Berlin) May 13, 2011

TEDxMilano


Generate more value for all through
multiple cash flows and benefits
(cascading nutrients, matter and energy)



Inspired by Nature

Tage der Utopie 4th of May 2011


Inspired by Nature

3 revenue streams


Substitute Something with Nothing
(changing the competitive game)



Unsustainable production systems
adds to waste, bad health, and climate change

4kg of Ti




4kg of Ti 300gr of Ti




4kg Ti Ti
330gr of of powder 300gr of Ti




reduce matter x12
4kg Ti Ti




reduce matter x12
4kg Ti Ti

reduce waste x100




reduce matter x12
4kg Ti Ti

reduce waste x100
100% on-site waste reuse


no mold



no mold
no machining



no mold
no machining

no waste


Rely first and foremost on
the laws of physics
(shift away from chemical and biological controls)



2,000 m2 in Australia



since February 2010
until March 2012

We present each week
a new business model

Open source

www.zeri.org www.blueeconomy.de



INVESTMENT OF
67M €
ON THE ISLAND OF EL HIERRO



Soichiro Honda



Some dream to escape reality

Soichiro Honda



Some dream to escape reality
Others dream to change reality forever

Soichiro Honda



National Geographic Report on Blue Economy

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