SlideShare uma empresa Scribd logo

Twitter fundraising, communication and awareness with 140 characters

•
•
Aspire Knowledge
Aspire Knowledge

This document discusses how charities can use Twitter to fundraise, communicate, and raise awareness using 140 characters or less. It provides examples of how one charity successfully utilized Twitter during a campaign that increased followers, retweets, and website visits. It also discusses best practices for an effective social media strategy and monitoring the impact of efforts.

EducaçãoTecnologiaNotícias e política
1 de 44
Baixar para ler offline
Twitter: how to fundraise, communicate and raise awareness using 140 characters © 2011 Fundraising UK Ltd www.fundraising.co.uk
Us • Bertie @cafedumonde • Howard @howardlake © 2011 Fundraising UK Ltd www.fundraising.co.uk
since November 1994 © 2011 Fundraising UK Ltd www.fundraising.co.uk
here for anyone affected by breast cancer
Information & Multimedia (Services) The Information & Multimedia team manages all of Breast Cancer Care information in all formats across all services, enabling us to achieve our aim of having integrated services and a ‘one stop shop’ of information. We operate like an in-house agency for other departments Publishing Community & Library & Information (Editorial, Digital, Social Media Design & Production) Discussion forum Help with enquiries Concept / development Presence on Social Media books and other resources Writing / proofing / editing Carry out literature searches Guidelines and advice Video editing … Layout / Print … … inform produce discuss refine
What we’ll cover • Why Twitters matters • How to use Twitter to promote campaigns, engage supporters and fundraise • How to use Twitter within your charity • Learn from one charity's successful use of Twitter © 2011 Fundraising UK Ltd www.fundraising.co.uk
www.fundraising.co.uk Photo: yungspita on Twitpic.com twitpic.com/7w9kk © 2011 Fundraising UK Ltd
2,800 sponsored a room for a homeless person © 2011 Fundraising UK Ltd www.fundraising.co.uk
25 May 2011: followers grew from 1,400 to 7,800+, with 7,000 retweets, and website visits up 626% © 2011 Fundraising UK Ltd www.fundraising.co.uk
Twitter is the norm • “Twitter is no longer purely in the domain of early-adopters; rather it is becoming a universal tool which is being used increasingly by all types of Internet users, regardless of their online preferences.” http://weblogs.hitwise.com © 2011 Fundraising UK Ltd www.fundraising.co.uk
NOW © 2011 Fundraising UK Ltd www.fundraising.co.uk Photo: www.flickr.com/photos/projectarchive/1232145942/
• Petrofac mentioned just June 2011 once a day on Twitter • 5 companies follow more people than follow them • Cairn Energy plc has six followers © 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
Effective campaigns © 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
revolution
60,000 visitors / month 1 post every 4 minutes 1500+ active users / month 8 hours of moderation / day
Staff survey Guidelines Training
+37% CEO TRUSTEE
Social media plan Social media training Private Facebook group Celebrity tweets Promo and live blogging
Anecdotes Followers Fans @replies Likes Retweets Comments Clicks Visits
Survey Guidelines* Training Empower Monitor Report Learn
New website (open source) More interactivity (multimedia, UGC…) More conversations
Q&A © 2011 Fundraising UK Ltd www.fundraising.co.uk

Recomendados

El periodismo en la era de YouTube
El periodismo en la era de YouTubeEl periodismo en la era de YouTube
El periodismo en la era de YouTubeFopea
 
Community Empowerment Good Practice - Big Society & Localism
Community Empowerment Good Practice - Big Society & LocalismCommunity Empowerment Good Practice - Big Society & Localism
Community Empowerment Good Practice - Big Society & LocalismSWF
 
Coronary Artery Disease
Coronary Artery DiseaseCoronary Artery Disease
Coronary Artery DiseaseJCanterbury0003
 
Elements of an article citation
Elements of an article citationElements of an article citation
Elements of an article citationlauracleary
 
North Hills Church Mission Trip - Summer 2011
North Hills Church Mission Trip - Summer 2011North Hills Church Mission Trip - Summer 2011
North Hills Church Mission Trip - Summer 2011Radhaji Mani
 
Color[1]
Color[1]Color[1]
Color[1]shandaizee
 
Coronary Artery Disease
Coronary Artery DiseaseCoronary Artery Disease
Coronary Artery DiseaseJCanterbury0003
 
Social Innovation Camp: bringing together ideas, people and digital tools to ...
Social Innovation Camp: bringing together ideas, people and digital tools to ...Social Innovation Camp: bringing together ideas, people and digital tools to ...
Social Innovation Camp: bringing together ideas, people and digital tools to ...Aspire Knowledge
 

Recomendados

El periodismo en la era de YouTube
El periodismo en la era de YouTubeEl periodismo en la era de YouTube
El periodismo en la era de YouTubeFopea
 
Community Empowerment Good Practice - Big Society & Localism
Community Empowerment Good Practice - Big Society & LocalismCommunity Empowerment Good Practice - Big Society & Localism
Community Empowerment Good Practice - Big Society & LocalismSWF
 
Coronary Artery Disease
Coronary Artery DiseaseCoronary Artery Disease
Coronary Artery DiseaseJCanterbury0003
 
Elements of an article citation
Elements of an article citationElements of an article citation
Elements of an article citationlauracleary
 
North Hills Church Mission Trip - Summer 2011
North Hills Church Mission Trip - Summer 2011North Hills Church Mission Trip - Summer 2011
North Hills Church Mission Trip - Summer 2011Radhaji Mani
 
Color[1]
Color[1]Color[1]
Color[1]shandaizee
 
Coronary Artery Disease
Coronary Artery DiseaseCoronary Artery Disease
Coronary Artery DiseaseJCanterbury0003
 
Social Innovation Camp: bringing together ideas, people and digital tools to ...
Social Innovation Camp: bringing together ideas, people and digital tools to ...Social Innovation Camp: bringing together ideas, people and digital tools to ...
Social Innovation Camp: bringing together ideas, people and digital tools to ...Aspire Knowledge
 
Molding and Casting 2 - Rubber Mold and Casting Resin
Molding and Casting 2 - Rubber Mold and Casting ResinMolding and Casting 2 - Rubber Mold and Casting Resin
Molding and Casting 2 - Rubber Mold and Casting ResinSaverio Silli
 
Humor suroboyoan fancy
Humor suroboyoan fancyHumor suroboyoan fancy
Humor suroboyoan fancyjancug
 
Presentation: Digital Service Delivery: While many charities communicate and ...
Presentation: Digital Service Delivery: While many charities communicate and ...Presentation: Digital Service Delivery: While many charities communicate and ...
Presentation: Digital Service Delivery: While many charities communicate and ...Aspire Knowledge
 
Molding and Casting - Making a Mold with Machinable Wax
Molding and Casting - Making a Mold with Machinable WaxMolding and Casting - Making a Mold with Machinable Wax
Molding and Casting - Making a Mold with Machinable WaxSaverio Silli
 
Strategic Keynote: Putting people at the heart of your social media strategy
Strategic Keynote: Putting people at the heart of your social media strategyStrategic Keynote: Putting people at the heart of your social media strategy
Strategic Keynote: Putting people at the heart of your social media strategyAspire Knowledge
 
Digital Recruitment: How you can use online recruitment to develop your brand...
Digital Recruitment: How you can use online recruitment to develop your brand...Digital Recruitment: How you can use online recruitment to develop your brand...
Digital Recruitment: How you can use online recruitment to develop your brand...Aspire Knowledge
 
Daniel Tyte Social Enterprise + Social Media = Social Good
Daniel Tyte Social Enterprise + Social Media = Social GoodDaniel Tyte Social Enterprise + Social Media = Social Good
Daniel Tyte Social Enterprise + Social Media = Social GoodWales Co-operative Centre
 
Social Media for Nonprofits
Social Media for NonprofitsSocial Media for Nonprofits
Social Media for NonprofitsYTH
 
An introduction to Social Media for the Civil Society/Third Sector
An introduction to Social Media for the Civil Society/Third SectorAn introduction to Social Media for the Civil Society/Third Sector
An introduction to Social Media for the Civil Society/Third Sectorcosmicuk
 
Bring your communications to life with multimedia content
Bring your communications to life with multimedia contentBring your communications to life with multimedia content
Bring your communications to life with multimedia contentCharityComms
 
Yes! You can raise $$ on Facebook (and other Social Networks)
Yes! You can raise $$ on Facebook (and other Social Networks)Yes! You can raise $$ on Facebook (and other Social Networks)
Yes! You can raise $$ on Facebook (and other Social Networks)4Good.org
 
Social Media for Government
Social Media for GovernmentSocial Media for Government
Social Media for GovernmentLara Solomon
 
Why does it matter being a mutual?
Why does it matter being a mutual?Why does it matter being a mutual?
Why does it matter being a mutual?Helen Milner
 
Cosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for OrganisationsCosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationJared Riley
 
Social Networking Online 2013
Social Networking Online 2013Social Networking Online 2013
Social Networking Online 2013Digital Disciple Network
 
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership ForumAffect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership ForumBusiness Development Institute
 
Social networks communities for christ
Social networks communities for christSocial networks communities for christ
Social networks communities for christDigital Disciple Network
 
ICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the Web
ICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the WebICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the Web
ICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the WebDogs Trust
 
Iib presentation
Iib presentationIib presentation
Iib presentationHelen Kitchen PR
 
Social Networks, db 2015
Social Networks, db 2015Social Networks, db 2015
Social Networks, db 2015Digital Disciple Network
 
Social Media Today
Social Media TodaySocial Media Today
Social Media TodayFAME
 

Mais conteúdo relacionado

Destaque

Molding and Casting 2 - Rubber Mold and Casting Resin
Molding and Casting 2 - Rubber Mold and Casting ResinMolding and Casting 2 - Rubber Mold and Casting Resin
Molding and Casting 2 - Rubber Mold and Casting ResinSaverio Silli
 
Humor suroboyoan fancy
Humor suroboyoan fancyHumor suroboyoan fancy
Humor suroboyoan fancyjancug
 
Presentation: Digital Service Delivery: While many charities communicate and ...
Presentation: Digital Service Delivery: While many charities communicate and ...Presentation: Digital Service Delivery: While many charities communicate and ...
Presentation: Digital Service Delivery: While many charities communicate and ...Aspire Knowledge
 
Molding and Casting - Making a Mold with Machinable Wax
Molding and Casting - Making a Mold with Machinable WaxMolding and Casting - Making a Mold with Machinable Wax
Molding and Casting - Making a Mold with Machinable WaxSaverio Silli
 
Strategic Keynote: Putting people at the heart of your social media strategy
Strategic Keynote: Putting people at the heart of your social media strategyStrategic Keynote: Putting people at the heart of your social media strategy
Strategic Keynote: Putting people at the heart of your social media strategyAspire Knowledge
 
Digital Recruitment: How you can use online recruitment to develop your brand...
Digital Recruitment: How you can use online recruitment to develop your brand...Digital Recruitment: How you can use online recruitment to develop your brand...
Digital Recruitment: How you can use online recruitment to develop your brand...Aspire Knowledge
 

Destaque (6)

Molding and Casting 2 - Rubber Mold and Casting Resin
Molding and Casting 2 - Rubber Mold and Casting ResinMolding and Casting 2 - Rubber Mold and Casting Resin
Molding and Casting 2 - Rubber Mold and Casting Resin
 
Humor suroboyoan fancy
Humor suroboyoan fancyHumor suroboyoan fancy
Humor suroboyoan fancy
 
Presentation: Digital Service Delivery: While many charities communicate and ...
Presentation: Digital Service Delivery: While many charities communicate and ...Presentation: Digital Service Delivery: While many charities communicate and ...
Presentation: Digital Service Delivery: While many charities communicate and ...
 
Molding and Casting - Making a Mold with Machinable Wax
Molding and Casting - Making a Mold with Machinable WaxMolding and Casting - Making a Mold with Machinable Wax
Molding and Casting - Making a Mold with Machinable Wax
 
Strategic Keynote: Putting people at the heart of your social media strategy
Strategic Keynote: Putting people at the heart of your social media strategyStrategic Keynote: Putting people at the heart of your social media strategy
Strategic Keynote: Putting people at the heart of your social media strategy
 
Digital Recruitment: How you can use online recruitment to develop your brand...
Digital Recruitment: How you can use online recruitment to develop your brand...Digital Recruitment: How you can use online recruitment to develop your brand...
Digital Recruitment: How you can use online recruitment to develop your brand...
 

Semelhante a Twitter fundraising, communication and awareness with 140 characters

Daniel Tyte Social Enterprise + Social Media = Social Good
Daniel Tyte Social Enterprise + Social Media = Social GoodDaniel Tyte Social Enterprise + Social Media = Social Good
Daniel Tyte Social Enterprise + Social Media = Social GoodWales Co-operative Centre
 
Social Media for Nonprofits
Social Media for NonprofitsSocial Media for Nonprofits
Social Media for NonprofitsYTH
 
An introduction to Social Media for the Civil Society/Third Sector
An introduction to Social Media for the Civil Society/Third SectorAn introduction to Social Media for the Civil Society/Third Sector
An introduction to Social Media for the Civil Society/Third Sectorcosmicuk
 
Bring your communications to life with multimedia content
Bring your communications to life with multimedia contentBring your communications to life with multimedia content
Bring your communications to life with multimedia contentCharityComms
 
Yes! You can raise $$ on Facebook (and other Social Networks)
Yes! You can raise $$ on Facebook (and other Social Networks)Yes! You can raise $$ on Facebook (and other Social Networks)
Yes! You can raise $$ on Facebook (and other Social Networks)4Good.org
 
Social Media for Government
Social Media for GovernmentSocial Media for Government
Social Media for GovernmentLara Solomon
 
Why does it matter being a mutual?
Why does it matter being a mutual?Why does it matter being a mutual?
Why does it matter being a mutual?Helen Milner
 
Cosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for OrganisationsCosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationJared Riley
 
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership ForumAffect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership ForumBusiness Development Institute
 
ICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the Web
ICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the WebICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the Web
ICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the WebDogs Trust
 
Social Media Today
Social Media TodaySocial Media Today
Social Media TodayFAME
 
Social Media for Real Estate Agents by Jason Mark
Social Media for Real Estate Agents by Jason MarkSocial Media for Real Estate Agents by Jason Mark
Social Media for Real Estate Agents by Jason MarkJason Mark
 
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy StepsSan Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Stepsmikekierce
 

Semelhante a Twitter fundraising, communication and awareness with 140 characters (20)

Daniel Tyte Social Enterprise + Social Media = Social Good
Daniel Tyte Social Enterprise + Social Media = Social GoodDaniel Tyte Social Enterprise + Social Media = Social Good
Daniel Tyte Social Enterprise + Social Media = Social Good
 
Social Media for Nonprofits
Social Media for NonprofitsSocial Media for Nonprofits
Social Media for Nonprofits
 
An introduction to Social Media for the Civil Society/Third Sector
An introduction to Social Media for the Civil Society/Third SectorAn introduction to Social Media for the Civil Society/Third Sector
An introduction to Social Media for the Civil Society/Third Sector
 
Bring your communications to life with multimedia content
Bring your communications to life with multimedia contentBring your communications to life with multimedia content
Bring your communications to life with multimedia content
 
Yes! You can raise $$ on Facebook (and other Social Networks)
Yes! You can raise $$ on Facebook (and other Social Networks)Yes! You can raise $$ on Facebook (and other Social Networks)
Yes! You can raise $$ on Facebook (and other Social Networks)
 
Social Media for Government
Social Media for GovernmentSocial Media for Government
Social Media for Government
 
Why does it matter being a mutual?
Why does it matter being a mutual?Why does it matter being a mutual?
Why does it matter being a mutual?
 
Cosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for OrganisationsCosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for Organisations
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Social Networking Online 2013
Social Networking Online 2013Social Networking Online 2013
Social Networking Online 2013
 
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership ForumAffect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
Affect Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum
 
Social networks communities for christ
Social networks communities for christSocial networks communities for christ
Social networks communities for christ
 
ICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the Web
ICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the WebICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the Web
ICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the Web
 
Iib presentation
Iib presentationIib presentation
Iib presentation
 
Social Networks, db 2015
Social Networks, db 2015Social Networks, db 2015
Social Networks, db 2015
 
Social Media Today
Social Media TodaySocial Media Today
Social Media Today
 
Atlantic Sponsorship Fourm Presentation
Atlantic Sponsorship Fourm PresentationAtlantic Sponsorship Fourm Presentation
Atlantic Sponsorship Fourm Presentation
 
Social Media for Real Estate Agents by Jason Mark
Social Media for Real Estate Agents by Jason MarkSocial Media for Real Estate Agents by Jason Mark
Social Media for Real Estate Agents by Jason Mark
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy StepsSan Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
 

Mais de Aspire Knowledge

The mobile donation revolution
The mobile donation revolutionThe mobile donation revolution
The mobile donation revolutionAspire Knowledge
 
Facebook: the secrets behind the best strategies unlocking potential from ove...
Facebook: the secrets behind the best strategies unlocking potential from ove...Facebook: the secrets behind the best strategies unlocking potential from ove...
Facebook: the secrets behind the best strategies unlocking potential from ove...Aspire Knowledge
 
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholdersOnline communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholdersAspire Knowledge
 
Optimum Scale: how to apply the techniques of big campaigns to small organisa...
Optimum Scale: how to apply the techniques of big campaigns to small organisa...Optimum Scale: how to apply the techniques of big campaigns to small organisa...
Optimum Scale: how to apply the techniques of big campaigns to small organisa...Aspire Knowledge
 
Going Viral –Building an online mass-movement behind your messages
Going Viral –Building an online mass-movement behind your messagesGoing Viral –Building an online mass-movement behind your messages
Going Viral –Building an online mass-movement behind your messagesAspire Knowledge
 
The Emerging Art and Science of Online Engagement
The Emerging Art and Science of Online Engagement The Emerging Art and Science of Online Engagement
The Emerging Art and Science of Online Engagement Aspire Knowledge
 
Using social media to reposition your organisation, attract new supporters an...
Using social media to reposition your organisation, attract new supporters an...Using social media to reposition your organisation, attract new supporters an...
Using social media to reposition your organisation, attract new supporters an...Aspire Knowledge
 
Going digital with media and PR: Integrating PR and social media strategies
Going digital with media and PR: Integrating PR and social media strategiesGoing digital with media and PR: Integrating PR and social media strategies
Going digital with media and PR: Integrating PR and social media strategiesAspire Knowledge
 
Developing a cohesive digital presence for your charity and social enterprise...
Developing a cohesive digital presence for your charity and social enterprise...Developing a cohesive digital presence for your charity and social enterprise...
Developing a cohesive digital presence for your charity and social enterprise...Aspire Knowledge
 

Mais de Aspire Knowledge (9)

The mobile donation revolution
The mobile donation revolutionThe mobile donation revolution
The mobile donation revolution
 
Facebook: the secrets behind the best strategies unlocking potential from ove...
Facebook: the secrets behind the best strategies unlocking potential from ove...Facebook: the secrets behind the best strategies unlocking potential from ove...
Facebook: the secrets behind the best strategies unlocking potential from ove...
 
Online communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholdersOnline communities vs social media: what’s right for you and your stakeholders
Online communities vs social media: what’s right for you and your stakeholders
 
Optimum Scale: how to apply the techniques of big campaigns to small organisa...
Optimum Scale: how to apply the techniques of big campaigns to small organisa...Optimum Scale: how to apply the techniques of big campaigns to small organisa...
Optimum Scale: how to apply the techniques of big campaigns to small organisa...
 
Going Viral –Building an online mass-movement behind your messages
Going Viral –Building an online mass-movement behind your messagesGoing Viral –Building an online mass-movement behind your messages
Going Viral –Building an online mass-movement behind your messages
 
The Emerging Art and Science of Online Engagement
The Emerging Art and Science of Online Engagement The Emerging Art and Science of Online Engagement
The Emerging Art and Science of Online Engagement
 
Using social media to reposition your organisation, attract new supporters an...
Using social media to reposition your organisation, attract new supporters an...Using social media to reposition your organisation, attract new supporters an...
Using social media to reposition your organisation, attract new supporters an...
 
Going digital with media and PR: Integrating PR and social media strategies
Going digital with media and PR: Integrating PR and social media strategiesGoing digital with media and PR: Integrating PR and social media strategies
Going digital with media and PR: Integrating PR and social media strategies
 
Developing a cohesive digital presence for your charity and social enterprise...
Developing a cohesive digital presence for your charity and social enterprise...Developing a cohesive digital presence for your charity and social enterprise...
Developing a cohesive digital presence for your charity and social enterprise...
 

Último

GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfErwinPantujan2
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxCarlos105
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfJemuel Francisco
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Celine George
 
FILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipinoFILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipinojohnmickonozaleda
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptxJudging the Relevance and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptxSherlyMaeNeri
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxiammrhaywood
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Mark Reed
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 

Último (20)

GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
 
FILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipinoFILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipino
 
Raw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptxRaw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptx
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptxJudging the Relevance and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptx
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 

Twitter fundraising, communication and awareness with 140 characters

  • 1. Twitter: how to fundraise, communicate and raise awareness using 140 characters © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 2. Us • Bertie @cafedumonde • Howard @howardlake © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 3. since November 1994 © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 4. here for anyone affected by breast cancer
  • 5. Information & Multimedia (Services) The Information & Multimedia team manages all of Breast Cancer Care information in all formats across all services, enabling us to achieve our aim of having integrated services and a ‘one stop shop’ of information. We operate like an in-house agency for other departments Publishing Community & Library & Information (Editorial, Digital, Social Media Design & Production) Discussion forum Help with enquiries Concept / development Presence on Social Media books and other resources Writing / proofing / editing Carry out literature searches Guidelines and advice Video editing … Layout / Print … … inform produce discuss refine
  • 6. What we’ll cover • Why Twitters matters • How to use Twitter to promote campaigns, engage supporters and fundraise • How to use Twitter within your charity • Learn from one charity's successful use of Twitter © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 7. www.fundraising.co.uk Photo: yungspita on Twitpic.com twitpic.com/7w9kk © 2011 Fundraising UK Ltd
  • 8. 2,800 sponsored a room for a homeless person © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 9. 25 May 2011: followers grew from 1,400 to 7,800+, with 7,000 retweets, and website visits up 626% © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 10. Twitter is the norm • “Twitter is no longer purely in the domain of early-adopters; rather it is becoming a universal tool which is being used increasingly by all types of Internet users, regardless of their online preferences.” http://weblogs.hitwise.com © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 11. NOW © 2011 Fundraising UK Ltd www.fundraising.co.uk Photo: www.flickr.com/photos/projectarchive/1232145942/
  • 12. • Petrofac mentioned just June 2011 once a day on Twitter • 5 companies follow more people than follow them • Cairn Energy plc has six followers © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 13. © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 14. © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 15. © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 16. Effective campaigns © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 17. © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 18. © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 19. © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 20. © 2011 Fundraising UK Ltd www.fundraising.co.uk
  • 22. 60,000 visitors / month 1 post every 4 minutes 1500+ active users / month 8 hours of moderation / day
  • 24.
  • 25.
  • 26. +37% CEO TRUSTEE
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Social media plan Social media training Private Facebook group Celebrity tweets Promo and live blogging
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Anecdotes Followers Fans @replies Likes Retweets Comments Clicks Visits
  • 42. Survey Guidelines* Training Empower Monitor Report Learn
  • 43. New website (open source) More interactivity (multimedia, UGC…) More conversations
  • 44. Q&A © 2011 Fundraising UK Ltd www.fundraising.co.uk