A user interface (UI) that is not well-designed will invariably fail. Mobile device aficionados and newcomers alike no longer have the time nor desire to bumble through bad UI. But software is far more than just UI. Design must be interwoven into the development process and evolve with users needs as the software takes shape. At Aspenware design is not an afterthought.

1. Aspenware
6000 Greenwood Village Blvd
Greenwood Village, CO 80111
303.798.5458
www.aspenware.com
CASE STUDY C–LEVEL
With smaller screens and ever increasing information
to present, clean and deliberate design is more
important than ever.
A user interface (UI) that is not well-designed will
invariably fail. Mobile device aficionados and
newcomers alike no longer have the time nor desire
to bumble through bad UI. But software is far more
than just UI. Design must be interwoven into the
development process and evolve with users needs as
the software takes shape.
This is an example of how we approached the recent
development of a mobile project.
Shelby Huckabay, Designer at Aspenware

2. C–LEVEL
Overview.
C–Level is an annual
event and fundraiser
that connects Colorado
businesses with local
technology companies
to discuss upcoming
technology-specific
business opportunities.
Aspenware was approached by
the Colorado Technology
Association to develop a
mobile app for the event.

3. C–LEVEL
Sample 1. Sample 2.
Enhancing CTA’s already- C-Level is a networking event characterized as
existing identity for the forward-thinking and professional. To further
event, the typeface Futura emphasize this aspect, we felt that the profile
was used on the primary
photos should be rendered in black and white.
icon to coincide with their
other event collateral.

4. C–LEVEL
Sample 3.
In addition to the
professional tone, we
wanted to evoke the essence
of the event — which is
both technological and
social. As a result, we
incorporated textures that
felt personable and modern.
Sample 4.
At the event, each quadrant
was defined by a color. To
help people delineate the
different quadrants in the
app, we used the same
colors to help users make
the connection between the
event (physical) and the
app (digital).

5. C–LEVEL
Sample 5. Sample 5. Sample 5.
To accommodate the full range of As a result, early consideration event (clean and modern),
attendees, we wanted to make the was paid to the interface as well as something native to
app available on all smart-phone typography. We wanted to use each device so that the type
devices (Android, iPhone, and something appropriate for the would be familiar to each user.
Windows Phone 7).
Android
iPhone
Windows Phone 7

6. C–LEVEL
Sample 6.
We knew early on that we’d be
developing for multiple
devices with different screen
resolutions, so our layout
was intended to be so simple
that it could easily
accommodate the various
resolutions. See grid.

7. C–LEVEL
Shelby Huckabay,
Lead Designer
Shelby ensures that usability
informs the design, which
informs the technology.
He creates software that’s
user-centric, exact and
enjoyable to use. If you have
any questions regarding
technology and design you can
reach him at
s.huckabay@aspenware.com
Find out more about Aspenware
at www.aspenware.com
.