1. CORPORATE SOCIAL
RESPONSIBILITY
Corporate Social Responsibility is the continuing commitment by
business to behave ethically and contribute to economic development
while improving the quality of life of the workforce and their families as
well as of the local community and society at large

2.  It respects cultural differences and finds the
business opportunities in building the skills of
employees.
 Traditionally in the United States, CSR has been
defined much more in terms of a philanphropic
model. Companies make profits, unhindered
except by fulfilling their duty to pay taxes. Then
they donate a certain share of the profits to
charitable causes. It is seen as tainting the act for
the company to receive any benefit from the
giving.

3. The European model
 Social responsibility becomes an integral part
of the wealth creation process - which if
managed properly should enhance the
competitiveness of business and maximise
the value of wealth creation to society.
 When times get hard, there is the incentive to
practice CSR more and better - if it is a
philanthropic exercise which is peripheral to
the main business, it will always be the first
thing to go when push comes to shove.

4. Corporate social
responsibility
 A concept whereby companies decide
voluntarily to contribute to a better society
and a cleaner environment. A concept
whereby companies integrate social and
environmental concerns in their business
operations and in their interaction with their
stakeholders on a voluntary basis

5. CSR IN INDIA
 CSR has become increasingly prominent in
the Indian corporate scenario because
organizations have realized that besides
growing their businesses it is also vital to
build trustworthy and sustainable
relationships with the community at large.
This is one of the key drivers of CSR
programs.

6. SCOPE OF CSR IN INDIA
 Though India is one of the fastest growing
economies, socio-economic problems like
poverty, illiteracy, lack of healthcare etc. are
still ubiquitous and the government has
limited resources to tackle these challenges.
This scenario has opened up several areas for
businesses to contribute towards social
development

7.  CSR is not a new concept in India. Corporates
like the Tata Group, the Aditya Birla Group,
and Indian Oil Corporation, to name a few,
have been involved in serving the community
ever since their inception. Many other
organizations have been doing their part for
the society through donations and charity
events.

8.  Four years ago, Reliance Industries Ltd.
launched a countrywide initiative known as
“Project Drishti”, to restore the eye-sights of
visually challenged Indians from the
economically weaker sections of the society.
This project, started by one of India’s
corporate giants has brightened up the lives
of over 5000 people so far.

9. e-Choupal
 As India's 'kissan' Company, ITC has taken
care to involve farmers in the designing and
management of the entire 'e-Choupal'
initiative. The active participation of farmers
in this rural initiative has created a sense of
ownership in the project among the farmers.
They see the 'e-Choupal' as the new age
cooperative for all practical purposes.

10. E-choupal
 ITC's Agri Business Division, one of India's largest
exporters of agricultural commodities, has
conceived e-Choupal as a more efficient supply
chain aimed at delivering value to its customers
around the world on a sustainable basis.
 The e-Choupal model has been specifically
designed to tackle the challenges posed by the
unique features of Indian agriculture,
characterised by fragmented farms, weak
infrastructure and the involvement of numerous
intermediaries, among others.