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LOGO
LOGO
Sustainable
profitable growth
To sell is help customers solve problems,
achieve goals and capture lost
opportunities.
What is sustainable profitable growth?
• People grow …. Animals grow …Trees grow!
• Companies also grow!
• Fortunes grow … Debts also grow!
• Growth can be healthy or unhealthy, profitable or
unprofitable !
• We want to see our kids grow healthy , strong , and
intelligent.
• We want our elders to grow gracefully.
http://ashraf-osman.com
People grow, in a different way !
http://ashraf-osman.com
• On the following pages you will see pictures of
four celebrities.
• We carry a lot respect and appreciation for all
of them.
• The intention is NOT to judge them, but to
make a point using a visual method
People grow, in a different way !
http://ashraf-osman.com
Sean Connery !
Healthy growth
Profitable Growth
http://ashraf-osman.com
Suzanne Somers !
Healthy growth
Profitable Growth
http://ashraf-osman.com
Brigitte Bardot !
Un-healthy growth
Un-profitable Growth
http://ashraf-osman.com
Mickey Rooney !
Un-healthy growth
Un-profitable Growth
http://ashraf-osman.com
What happened ?
Possible causes of unhealthy growth
• Degrading health.
• Wrong decisions in life.
• Overspending.
• Bad companions.
• Substance abuse.
• Unhealthy lifestyle.
• Bad investments.
http://ashraf-osman.com
Companies also grow !
Healthy growth
Profitable Growth
http://ashraf-osman.com
Companies also grow !
Un-healthy growth
Not-profitable Growth
Wrong decisions in business:
• Focus on revenue.
• Selling below margins.
• RFP machine.
• Over-commitment.
• Inconsistent / disputable billing.
• Untimely collection.
• Messy cash flow.
http://ashraf-osman.com
Sales & profitable growth
• Growth without profit is like growing up unhealthy,
sick, and weak.
• High profits = High salaries = better benefits = job
security = promotion = better future = motivation =
great reputation = high demand on the individual.
http://ashraf-osman.com
It’s your decision!
• Do you want to see your company’s profits,
reputation, ranking, customer, etc.. growing
profitably?
• Do you want to enjoy higher salaries, benefits
and commissions?
I bet you do!
How?
http://ashraf-osman.com
DO NOT:
• Focus on revenue.
• Sell below margins.
• Become an RFP machine.
• Over-commit or stretch yourself.
http://ashraf-osman.com
Avoid :
• Inconsistent / disputable billing.
• Untimely collection.
• Messy cash flow.
http://ashraf-osman.com
Focus on :
• Prospecting and qualifying.
• Doing a good job to get referrals.
• Profits .. Profits .. Profits.
http://ashraf-osman.com
LOGO
LOGO
To sell is help customers solve problems,
achieve goals and capture lost
opportunities.
Author: Ashraf Osman

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