research

1. Andrew Goodwin’s Theory
Suhena Begum

2. Lyrics and visuals
She says ‘‘looking like a pair of
clowns’’, pictures of her ex and his
new girlfriend comes up which links
with the lyrics and shows who she’s
singing about.
She says “I don’t give a
shh”, she drops water on
her ex which illustrates
with her feelings that she
doesn’t care.
When she says “Remember all
the things that you and I did
first?
And now you're doing them with
her. This Links with the lyrics as
the couples are in cinemas
having fun which reminds her of
the times her and her ex use to
When she says have fun.
“come on” her
facial expressions
links in with the
lyrics emphasising
her frustration.

3. Music and visuals
Cher makes aggressive sounds
which matches the beat of the
music and exaggerates her
jealousy.
When she says “shh”, it matches the
beat of the music and she repeats this
throughout. Goodwin’s theory is
conveyed in this music video as the
beat of the music flows with cuts.

4. Genre characteristics
Cher Lloyd’s music video is pop hence
consisting of girly characterises such as sparkly
high heels, perfume, make-up, balloons and
camera. The artists wears pink, casual wear
which conforms to the genre stereotype.
Moreover, the setting for this music video is in
a bedroom and variety of studios which relates
to the song.

5. Voyeurism
Through out the music video the artists looks
directly at the camera which makes her the
center of attention.

6. Close ups
Through out the music
video there is shots of close
ups which is a way for the
record labels to sell the
artist. This is also a way for
the audience to pay
attention to her facial
expression which links in
with the message of the
song.

7. Intertextual reference
In this music video I could not spot any intertextual
references however, this shows that not all music
videos include all 6 aspects of Goodwin’s theory.