1. 4 STEPS TO MAKE
THE MOST OF YOUR
LINKEDIN PROFILE
ASHLEY BROWN COMMUNICATIONS + DESIGN
@AB_COMMS_DESIGN
CA.LINKEDIN.COM/IN/ASHL3YMBROWN
ABCOMMS.BRANDED.ME
ABCOMMSDESIGN.WORDPRESS.COM

2. CROSS PROMOTE
YOUR PROFILE
STEP
TOO MANY PEOPLE LOOK AT LINKEDIN AS AN ISLAND,
A PLACE THAT IS APART FROM THE REST OF THEIR SOCIAL
MEDIA PROFILES. POTENTIAL EMPLOYERS ARE PAYING MUCH
MORE ATTENTION TO YOUR DIGITAL FOOTPRINT,
SO GIVE THEM A PATH TO FOLLOW.
PUT LINKS IN YOUR CONTACT,
ADDITIONAL INFO, AND SUMMARY SECTIONS.

3. PROFESSIONAL
PROFILES
STEP
CREATE AND MAINTAIN PROFESSIONAL PROFILES ON OTHER
SOCIAL MEDIA PLATFORMS THAT YOU CAN LINK TO.
YOUR USE OF THE PLATFORM WILL DEMONSTRATE YOUR
UNDERSTANDING OF SOCIAL MEDIA AND
THE IMPORTANCE OF PERSONAL BRANDING.

4. CLAIM YOUR NAME
STEP
THE LINK APPEARS BELOW YOUR PROFILE PICTURE. CLICK
THE SETTINGS ICON AND THIS WILL TAKE YOU TO YOUR
PUBLIC PROFILE VIEW.
ON THE RIGHT, CLICK THE LINK TO EDIT. CLAIM YOUR ACTUAL
NAME, BUT IF IT IS COMMON, LIKE MINE, YOU’LL NEED TO
GET CREATIVE. KEEP IT BRIEF AND DISTINCT. FIND THE RIGHT
COMBINATION FOR YOU AND YOUR BRAND.

5. REARRANGE YOUR
SECTIONS
STEP
DO YOU HAVE ANY AWARDS, SPECIAL RECOGNITION,
CERTIFICATIONS, DESIGNATIONS, SPECIAL EDUCATION OR
TRAINING THAT DESERVES HIGHLIGHTING? PUT IT UP FRONT
AND MAKE IT THE FIRST THING THEY READ!

6. THANKS!
ASHLEY BROWN COMMUNICATIONS + DESIGN
@AB_COMMS_DESIGN
CA.LINKEDIN.COM/IN/ASHL3YMBROWN
ABCOMMS.BRANDED.ME
ABCOMMSDESIGN.WORDPRESS.COM
AND BEST OF LUCK WITH YOUR JOB SEARCH!

7. PHOTO CREDITS:
LOOK VIA PHOTOPIN (LICENSE)
BUSINESS WOMAN VIA PHOTOPIN (LICENSE)
IT'S MARC WITH A "C" VIA PHOTOPIN (LICENSE)
WE'VE BEEN TROPHIED VIA PHOTOPIN (LICENSE)