Short deck slides on how to build your startup

1. How to build your
startup?
1
By Abdullah Alshalabi
Date: 25th of March
Event: StartupQ8 the 6th

2. The light bulb moment
2

3. Everyone has these
moments
3

4. The challenge is how to
move from
An idea A great business
into
4

5. Old School method
Plan Build Wait and Pray
1 2 3
Launch
Time3-4 months 9-12 months
5

6. Plan Build Wait and Pray
Spend a lot in
marketing
1 2 3
Launch
Time3-4 months
Business Plan
9-12 months
Things we used to do Things we used to do
Keep it a secret
Things we used to do
Refuse to change
Things we used to do
Old School method
6

7. The NEW Startup school
Steve Blank Eric Ries Alex Osterwalder
The four steps to the epiphany The lean startup Business Model Generation
The Startup Owner’s Manual 7

8. Plan Build Wait and Pray
1 2 3
Build
Test and
Measure
Learn and
pivot
The old School method
The NEW school method
8

9. Build
Test and
Measure
Learn and
pivot
A continues process
Fake Product
phase
MVP phase
Final Product
phase
1 2 3
Three phases
9

10. Fake Product MVP Final Product
1 2 3
Is a non functional product:
- A prototype
- A landing page
- A video
- A drawing
- Power point slides
- A drawn story
10

11. Fake Product MVP Final Product
1 2 3
Buffer fake landing page
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12. Fake Product MVP Final Product
1 2 3
MVP = Minimum Viable Product
MVP has just those features that
allow the product to be functional,
and no more.
You should be embarrassed to show it
to people
12

13. Fake Product MVP Final Product
1 2 3
Fishfishme 1st MVP
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14. Fake Product MVP Final Product
1 2 3
Final product
Is your beautiful product that you
want everyone to see and you are
very proud of
14

15. Fake Product MVP Final Product
1 2 3
Fishfishme now
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16. Fly or Die Cycle
$$
Time1 week – 4 months1 week
to 4 weeks
Die Die
$$
3 months - ∞
Fake
Product
Phase
MVP phase Final Product
Phase
16

17. Phase 1: Fake Product
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18. Why we need a Fake product?
To test demand To get feedback
The fastest way….
18

19. How to build it?
Build it yourself or get help from
a friend
Avoid spending money
as much as you can
19

20. How to test?
Start with friends
Then friends of friends
Then people you don’t know
20

21. How to test?
Use Instagram or other social networks
21

22. How to test?
Another great way to test is via Google AdWords
22

23. Step 1: Buy a domain name for $12 from GoDaddy.com
How to test?
23

24. Step 2: Create a landing page using Wix.com, Unbounce.com, or
power point!!
How to test?
Choose a country
Choose a country:
24

25. Step 3: Buy Adwords from google (Fishing in Spain, Fishing boats
Fishing Trips…etc) Will cost ≈ US$0.3 per click
How to test?
Set your daily budget at $5 or $10
Wait and enjoy the show!!
25

26. Step 4: Track and measure using Google Analytics, Google adwords
or unbounce.com to check the results
How to test?
• I got 30 clicks everyday
• I learned how many people are searching for fishing boats around the
world
• I learned that people in UK are searching for fishing trips in Spain
26

27. How to make decision?
One advice, Never give up
Use what you learned to modify your
idea and to build a better MVP
27

28. Phase 2: MVP
28

29. What is an MVP again?
MVP has just those features that allow the
product to be functional, and no more
MVP Phase Real Product Phase
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30. Why we need an MVP?
You need MVP to test if people are
willing to pay for your product and
everything else
30

31. What is everything else?
Who’s your
customers?
How you are going to make?
And your pricing?
How much it will cost you?
How are
your
partners?
What
should you
have to
deliver?
What you
should you
be good
at?
What is
the value
to your
customers
?
What are
you going to
use to reach
your
customers?
How you
should
manage your
clients?
31

32. How to build it?
If not, then go there and find
yourself a programmer (try Odesk.com)
If you are a programmer then you
are lucky, build it yourself
32

33. How to test?
33

34. Step 1: Write your assumptions
Assumptio
ns?!?!?!?!
Assumptions
?!?!?!?!
Assumpti
ons?!?!?!
?!
Assumpti
ons?!?!?!
?!
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ons?!?!?!
?!
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ons?!?!?!
?!
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ons?!?!?!
?!
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ons?!?!?!
?!
Assumpti
ons?!?!?!
?!
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35. Step 2: Build a crappy version
35

36. Step 3: Drive traffic
36

37. Step 4: Test your assumptions
Begging for feedback
Meeting your clients
Always be ready to change (Pivot)
Getting out of the office
Understanding their needs
By…
.
37

38. Step 5: Measure your numbers
Using Google Analytics, your mind and
your calculator
Is there a market for my
product?
How much it costs to acquire one customer?
What is the conversion rates?
How much I should charge my customers?
Is there enough value in my product?
38

39. Step 6: Revisit your canvas
Assumptio
ns?!?!?!?!
Assumptions
?!?!?!?!
Assumpti
ons?!?!?!
?!
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ons?!?!?!
?!
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ons?!?!?!
?!
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ons?!?!?!
?!
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ons?!?!?!
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ons?!?!?!
?!
✓
✖✓
✓ ✓
✖ ✖
✓
✓
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40. And then redo everything
Buil
d
Test
and
Measur
e
Learn
and pivot
40

41. Until you reach this
Assumptio
ns?!?!?!?!
Assumptions
?!?!?!?!
Assumpti
ons?!?!?!
?!
Assumpti
ons?!?!?!
?!
Assumpti
ons?!?!?!
?!
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ons?!?!?!
?!
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ons?!?!?!
?!
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ons?!?!?!
?!
✓
✓
✓ ✓
✓
✓
✓
✓
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42. And this what we call PMF
Product Market Fit
42

43. Now go build your final product
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44. Phase 3: Final Product
44

45. 1- Domain guy (the guy with the idea)
2- Programmer
3- Designer
Form your team
45

46. Build your beautiful product
46

47. Now go crazy with getting more
and more customers
47

48. Remember……
48

49. You still need to do this
for every new feature
Buil
d
Test
and
Measur
e
Learn
and pivot
49

50. If you do this……
50

51. You’ll be a millionaire
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52. Feel free to ask any questions :)
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