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PRCA benchmarking data
1.
2011 PRCA Benchmarking
Survey April 15 th 2011
2.
3.
Business type –
2011 sample profile PRCA Benchmarking Survey 2011 Base: 79 FDs
4.
Average profit 2009/2010
PRCA Benchmarking Survey 2011 Figures in ‘000s Base: 79 FDs
5.
Average operating margin
2009/2010 PRCA Benchmarking Survey 2011 Figures in ‘000s Base: 79 FDs
6.
Over-servicing rate PRCA
Benchmarking Survey 2011 Base: 79 FDs
7.
Hours worked –
contracted vs. actual PRCA Benchmarking Survey 2011 Base: 84 HRDs
8.
Staff retention strategies
implemented in 2010 PRCA Benchmarking Survey 2011 Base: 84 HRDs
9.
Redundancies PRCA Benchmarking
Survey 2011 Base: 84 HRDs
10.
Destination of leavers
PRCA Benchmarking Survey 2011 Base: 84 HRDs Moved to another consultancy for… 2010 PRCA Survey 14% 12% 5% 15% 16% 14% 13% 3% 8% 0
11.
Employment prospects PRCA
Benchmarking Survey 2011 Base: 84 HRDs
12.
Key threats over
time PRCA Benchmarking Survey 2011 *Asked as one statement in 2010 survey: “ Clients exercising commercial pressure (e.g. negotiating costs downwards)” 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Economic downturn 3 1 1 4 3 4 9 1 1 1 1 New clients selecting consultancies on price* N/A N/A N/A N/A N/A N/A N/A N/A N/A 2= 2 Shortage of skilled consultants 1 4 8 3 1 1 1 2 9 7 3 Other marketing disciplines encroaching on PR budgets N/A N/A N/A 8 12 8 7 6= 5 4= 4 Existing clients refusing to accept fee increases* N/A N/A N/A N/A N/A N/A N/A N/A N/A 2= 5 Competitors buying business N/A 9 4 2 7 7 8 5 3 3 6= Lack of evaluation 2 3 7 5 4 3 3 4 4 4= 6= Shift from retained to project-based work N/A N/A N/A N/A N/A N/A N/A N/A N/A 8 7 Instability of client relationships N/A 7 6 6 5 6 6 10 6= 11 9 Too much focus on measuring output N/A N/A N/A N/A N/A N/A N/A N/A N/A 9= 10
13.
Digital strategy PRCA
Benchmarking Survey 2011 Does your business have a formal digital strategy? Base: 124 MDs, except * where based is 84 HRDs
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