SlideShare uma empresa Scribd logo
1 de 19
Baixar para ler offline
Dubai Tourism Case Study Solution
28th March 2014
Arun Khedwal
From Desert to Dreamland
About Dubai
 One of the fastest growing cities on earth
 Dubai is tourism, trade and logistics hub
 Dubai is one of the most cosmopolitan cities in the
world
 It is safe, politically stable, centrally located, has a
good education system and healthcare facilities,
modern infrastructure and much more
 Sun shines almost every day, the shopping and
leisure facilities are impressive, and the salaries are
tax-free
 Dubai is without a doubt a destination of the 21st
century
 Dubai is also known as City of Gold
Location
 Dubai is an emirate in the
United Arab Emirates
(UAE) federation
 The main city of the
emirate is also called
Dubai
 Today Dubai is Global City
 It has the largest
population in the UAE
(2,106,177) and the
second-largest land
territory (4,114 km2) after
the capital, Abu Dhabi
Facts About Dubai
 Since 2000 real GDP of Dubai has been growing at
a CAGR of about 15%
 In 2009, 95% of Dubai’s GDP came from non-oil
sectors
 More than 120 airlines operate to and from Dubai
International Airport to more than 260 destinations
 Annual passenger traffic in 2013 reached
66,431,533, up 15.2 per cent compared to
57,684,550 recorded during 2012
 Dubai is expected to accommodate over 15 million
tourists by 2015
 Dubai alone has more than 70 shopping
centre, including the world's largest shopping
centre, Dubai Mall
S.W.O.T Analysis- Dubai Tourism
Strengths
 Perfect Location
 An array of hotels
 Shopper’s Paradise
 Events & Festivals
 Business Hub
 Heritage & Museums
 Nightlife
Threats
 Other growing locations
 Recession (Economic
Slowdown)
 More hotels being built
 GDP depend on Tourism
 Pollution
 Tourism-Drugs & Sex
Weaknesses/Limitations
 Ineffective promotion
 High Cost of living
 Major Tourist from nearby
locations
 Rely heavily on tourism
 Very expensive City
Opportunities
 Attract Medical Tourism
 Family Tourism
 Make Dubai Educational
Hub
 Host the Global events
 Real Estate
PEST Forces Analysis - Dubai Tourism
• Online State
• High
Penetration of
Internet
• High Rating
• Young
Population
• Arabs want to
work in Public
sector
• Economic
Growth is
stable
• Currency is
Stable
• Political
Stability Very
Stable
• International
Trade
Regularisation
Political
Economi
c
Technolog
y
Socio-
cultural
Sustainability in Tourism
Immediate Solution
 Social media and online promotion
 Women Empowerment
 Reduce Turnaround time- ex. Visa application etc.
 Scholarships for International students
 Water consumption/conservation
 Environmentally friendly tourism
 Public transport initiatives
 Increase in school & Collage attendance rates
 Debt Restructuring
 Host the Indian Premier League (IPL-7)
Short-term Solution
 Outsourcing solutions that are cost-effective and
efficient
 Recruit Specialised Skilled Persons
 Shift dependency of GDP from Tourism to Property
 Apartment rentals in tourist area
 Not to build to many hotels as the occupancy is
going down
Long-term Solutions
 Diversification to minimize the risk
 Attract the Medical Tourism
 Host the Olympic Games
 Increased use of environmental best practice
programs and tools
 Host the global events
 Attract Family Tourism
 Educational Hub
 Tax-Heaven
Recommendations
 Attract the Medical Tourism
 Recruit Specialised Skilled Persons
 Increased use of environmental best practice
programs and tools
 Women Empowerment
 Social media and online promotion
 Water consumption/conservation
 Not to build to many hotels as the occupancy is
going down
 Environmentally friendly tourism
Conclusion
 The state of art shopping malls with retail
outlets, entertainment areas, dining restaurants &
café, multiples attract tourists & contribute to the
retail sales in the emirates.
 Events play major role in enriching the shopping
 Dubai Strength lies with the stable government
 Visionary Leadership
 Dubai faces competition from its neighbors
 The good promotional campaign will help to
increase tourist inflow into the country in near
future
 Dubai has got good future in real estate & tourism
India Tourism - Incredible India
India Tourism Vs Dubai Tourism
India Tourism
 The tourism industry of India is economically
important and grows rapidly
 6.29 million foreign tourists arrived in India in
2011
 This ranks India as the 38th country in the world
in terms of foreign tourist arrivals
 India's rich history and its cultural and
geographical diversity make its international
tourism appeal large and diverse
 It presents heritage and cultural tourism along with
medical, business, educational and sports tourism
Recommendations
 Online Promotion - more than 30 per cent of
the world population is online
 Festivals like Goa New Year festival etc. will
attract the tourist
 Attract the Medical Tourism
 Elect non corrupt government
 Make India most modern tourist destination
 Develop good network of Hotels
 The good promotional campaign will help to
increase tourist inflow into the country in near
future
References
 http://en.wikipedia.org
 www.dubaitourism.ae
 www.definitelydubai.com/
 en.wikipedia.org/wiki/Tourism_in_Dubai
 http://en.wikipedia.org/wiki/Tourism_in_India
 http://www.incredibleindia.org/
 Thanks 

Mais conteúdo relacionado

Mais procurados

Tourism Overview- Tourism in Perspective (Tourism & Hospitality Management)
 Tourism Overview- Tourism in Perspective (Tourism & Hospitality Management) Tourism Overview- Tourism in Perspective (Tourism & Hospitality Management)
Tourism Overview- Tourism in Perspective (Tourism & Hospitality Management)Md Shaifullar Rabbi
 
A detail Study On Thomas cook
A detail Study On Thomas cook A detail Study On Thomas cook
A detail Study On Thomas cook Tanmoy Roy
 
RELIGIOUS TOURISM : ISSUES SOLUTIONS AND CASE STUDY
RELIGIOUS TOURISM : ISSUES SOLUTIONS AND CASE STUDYRELIGIOUS TOURISM : ISSUES SOLUTIONS AND CASE STUDY
RELIGIOUS TOURISM : ISSUES SOLUTIONS AND CASE STUDYRishab Gupta
 
Introduction and Tourist Attraction of Dubai
Introduction and Tourist Attraction of DubaiIntroduction and Tourist Attraction of Dubai
Introduction and Tourist Attraction of DubaiGazala Chishti
 
Tourism & its impact on the economy
Tourism & its impact on the economyTourism & its impact on the economy
Tourism & its impact on the economyNishant Dutta
 
How dubai became dubai
How dubai became dubaiHow dubai became dubai
How dubai became dubaiNeha Choudhary
 
Maldives exclusive presentation
Maldives exclusive presentationMaldives exclusive presentation
Maldives exclusive presentationmaldivesexclusive
 
Relationship between event and tourism
Relationship between event and tourismRelationship between event and tourism
Relationship between event and tourismAMALDASKH
 
History of tourism - European and beyond
History of tourism - European and beyondHistory of tourism - European and beyond
History of tourism - European and beyondKaren Houston
 
tourism industry and indian economy
tourism industry and indian economytourism industry and indian economy
tourism industry and indian economyaakanksha -
 
Tourism in india (indian tourism)
Tourism in india (indian tourism)Tourism in india (indian tourism)
Tourism in india (indian tourism)Amit Jaglan
 
World Luxury Index™ Hotels : The Most Sought-After Luxury Hotels
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsWorld Luxury Index™ Hotels : The Most Sought-After Luxury Hotels
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsDigital Luxury Group
 
Economic impacts of tourism
Economic impacts of tourismEconomic impacts of tourism
Economic impacts of tourismAmit Kumar
 

Mais procurados (20)

Tourism Overview- Tourism in Perspective (Tourism & Hospitality Management)
 Tourism Overview- Tourism in Perspective (Tourism & Hospitality Management) Tourism Overview- Tourism in Perspective (Tourism & Hospitality Management)
Tourism Overview- Tourism in Perspective (Tourism & Hospitality Management)
 
Dubai
DubaiDubai
Dubai
 
Dubai ppt
Dubai pptDubai ppt
Dubai ppt
 
A detail Study On Thomas cook
A detail Study On Thomas cook A detail Study On Thomas cook
A detail Study On Thomas cook
 
Dubai
DubaiDubai
Dubai
 
Dubai presentation
Dubai presentationDubai presentation
Dubai presentation
 
RELIGIOUS TOURISM : ISSUES SOLUTIONS AND CASE STUDY
RELIGIOUS TOURISM : ISSUES SOLUTIONS AND CASE STUDYRELIGIOUS TOURISM : ISSUES SOLUTIONS AND CASE STUDY
RELIGIOUS TOURISM : ISSUES SOLUTIONS AND CASE STUDY
 
Dubai
Dubai Dubai
Dubai
 
Introduction and Tourist Attraction of Dubai
Introduction and Tourist Attraction of DubaiIntroduction and Tourist Attraction of Dubai
Introduction and Tourist Attraction of Dubai
 
Dubai Presentation
Dubai Presentation Dubai Presentation
Dubai Presentation
 
Tourism & its impact on the economy
Tourism & its impact on the economyTourism & its impact on the economy
Tourism & its impact on the economy
 
How dubai became dubai
How dubai became dubaiHow dubai became dubai
How dubai became dubai
 
Maldives exclusive presentation
Maldives exclusive presentationMaldives exclusive presentation
Maldives exclusive presentation
 
Relationship between event and tourism
Relationship between event and tourismRelationship between event and tourism
Relationship between event and tourism
 
History of tourism - European and beyond
History of tourism - European and beyondHistory of tourism - European and beyond
History of tourism - European and beyond
 
tourism industry and indian economy
tourism industry and indian economytourism industry and indian economy
tourism industry and indian economy
 
Tourism in india (indian tourism)
Tourism in india (indian tourism)Tourism in india (indian tourism)
Tourism in india (indian tourism)
 
World Luxury Index™ Hotels : The Most Sought-After Luxury Hotels
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsWorld Luxury Index™ Hotels : The Most Sought-After Luxury Hotels
World Luxury Index™ Hotels : The Most Sought-After Luxury Hotels
 
Summer internship report
Summer internship reportSummer internship report
Summer internship report
 
Economic impacts of tourism
Economic impacts of tourismEconomic impacts of tourism
Economic impacts of tourism
 

Destaque

Dubai PESTLE ANALYSIS
Dubai PESTLE ANALYSISDubai PESTLE ANALYSIS
Dubai PESTLE ANALYSISVipul Kumar
 
International Standard Hotel (Grand Hyatt Dubai, The Legian Bali)
International Standard Hotel (Grand Hyatt Dubai, The Legian Bali)International Standard Hotel (Grand Hyatt Dubai, The Legian Bali)
International Standard Hotel (Grand Hyatt Dubai, The Legian Bali)Dythia Mustika
 
Sofitel dubai palm resort
Sofitel dubai palm resortSofitel dubai palm resort
Sofitel dubai palm resortMaia Kirei
 
The evolution of the Dubai hotel sector 19 01 15
The evolution of the Dubai hotel sector 19 01 15The evolution of the Dubai hotel sector 19 01 15
The evolution of the Dubai hotel sector 19 01 15PCFC Hotels
 
Analysis of Ferrari and Porsche
Analysis of Ferrari and PorscheAnalysis of Ferrari and Porsche
Analysis of Ferrari and PorscheSharimar Leman
 
Analysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forcesAnalysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forcesKrati Chouhan
 

Destaque (8)

Dubai PESTLE ANALYSIS
Dubai PESTLE ANALYSISDubai PESTLE ANALYSIS
Dubai PESTLE ANALYSIS
 
UAE Presentation
UAE PresentationUAE Presentation
UAE Presentation
 
International Standard Hotel (Grand Hyatt Dubai, The Legian Bali)
International Standard Hotel (Grand Hyatt Dubai, The Legian Bali)International Standard Hotel (Grand Hyatt Dubai, The Legian Bali)
International Standard Hotel (Grand Hyatt Dubai, The Legian Bali)
 
Sofitel dubai palm resort
Sofitel dubai palm resortSofitel dubai palm resort
Sofitel dubai palm resort
 
The evolution of the Dubai hotel sector 19 01 15
The evolution of the Dubai hotel sector 19 01 15The evolution of the Dubai hotel sector 19 01 15
The evolution of the Dubai hotel sector 19 01 15
 
Pestel of hilton
Pestel of hiltonPestel of hilton
Pestel of hilton
 
Analysis of Ferrari and Porsche
Analysis of Ferrari and PorscheAnalysis of Ferrari and Porsche
Analysis of Ferrari and Porsche
 
Analysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forcesAnalysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forces
 

Semelhante a Dubai Tourism Industry

Cultural Impacts Of Cultural Tourism
Cultural Impacts Of Cultural TourismCultural Impacts Of Cultural Tourism
Cultural Impacts Of Cultural TourismOnlinePaperWritingSe
 
IMPACT OF GLOBALIZATION IN INDIAN TOURISM INDUSTRY
IMPACT OF GLOBALIZATION IN INDIAN TOURISM INDUSTRYIMPACT OF GLOBALIZATION IN INDIAN TOURISM INDUSTRY
IMPACT OF GLOBALIZATION IN INDIAN TOURISM INDUSTRYArunagiri N
 
Dubai Annual Visitor Report - English
Dubai Annual Visitor Report - EnglishDubai Annual Visitor Report - English
Dubai Annual Visitor Report - EnglishLori Vessali
 
Digital marketing in hospitality sector
Digital marketing in hospitality sectorDigital marketing in hospitality sector
Digital marketing in hospitality sectorPaul Palathingal
 
Emerging trends in Tourism and Hospitality
Emerging trends in Tourism and Hospitality Emerging trends in Tourism and Hospitality
Emerging trends in Tourism and Hospitality Narendra Bhm
 
Tourism Marketing
Tourism Marketing Tourism Marketing
Tourism Marketing Abi Mithra
 
Opportunities Dubai 2013 - Final event slides
Opportunities Dubai 2013 - Final event slidesOpportunities Dubai 2013 - Final event slides
Opportunities Dubai 2013 - Final event slidesScottish Enterprise
 
Indian Tourism Branding
Indian Tourism BrandingIndian Tourism Branding
Indian Tourism BrandingAbdul Khan
 
Incredible India
Incredible IndiaIncredible India
Incredible Indiadipika
 
Consumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&TorismConsumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&Torismguest585f83
 
Dubai FDI Presentation - Ibrahim Ahli
Dubai FDI Presentation - Ibrahim AhliDubai FDI Presentation - Ibrahim Ahli
Dubai FDI Presentation - Ibrahim AhliGabriel Amorocho
 
Amolritesh tourism final ppt
Amolritesh tourism final pptAmolritesh tourism final ppt
Amolritesh tourism final pptrrrpas
 
Travel & Adventure
Travel & AdventureTravel & Adventure
Travel & AdventureAyush Saxena
 
India - Tourism’s New Destination - Presented by HashPro
India - Tourism’s New Destination - Presented by HashProIndia - Tourism’s New Destination - Presented by HashPro
India - Tourism’s New Destination - Presented by HashProHashPro Technologies
 
Summer training project report(mdu)
Summer training project report(mdu)Summer training project report(mdu)
Summer training project report(mdu)nikinice
 

Semelhante a Dubai Tourism Industry (20)

Cultural Impacts Of Cultural Tourism
Cultural Impacts Of Cultural TourismCultural Impacts Of Cultural Tourism
Cultural Impacts Of Cultural Tourism
 
IMPACT OF GLOBALIZATION IN INDIAN TOURISM INDUSTRY
IMPACT OF GLOBALIZATION IN INDIAN TOURISM INDUSTRYIMPACT OF GLOBALIZATION IN INDIAN TOURISM INDUSTRY
IMPACT OF GLOBALIZATION IN INDIAN TOURISM INDUSTRY
 
Dubai Annual Visitor Report - English
Dubai Annual Visitor Report - EnglishDubai Annual Visitor Report - English
Dubai Annual Visitor Report - English
 
Digital marketing in hospitality sector
Digital marketing in hospitality sectorDigital marketing in hospitality sector
Digital marketing in hospitality sector
 
Emerging trends in Tourism and Hospitality
Emerging trends in Tourism and Hospitality Emerging trends in Tourism and Hospitality
Emerging trends in Tourism and Hospitality
 
Tourism Marketing
Tourism Marketing Tourism Marketing
Tourism Marketing
 
Opportunities Dubai 2013 - Final event slides
Opportunities Dubai 2013 - Final event slidesOpportunities Dubai 2013 - Final event slides
Opportunities Dubai 2013 - Final event slides
 
Indian Tourism Branding
Indian Tourism BrandingIndian Tourism Branding
Indian Tourism Branding
 
Incredible India
Incredible IndiaIncredible India
Incredible India
 
Tourism
TourismTourism
Tourism
 
TermProject Papr
TermProject PaprTermProject Papr
TermProject Papr
 
Consumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&TorismConsumer Behaviour In Travel&Torism
Consumer Behaviour In Travel&Torism
 
MSM - UNIT 5.pdf
MSM - UNIT 5.pdfMSM - UNIT 5.pdf
MSM - UNIT 5.pdf
 
India_Tourism_Plan
India_Tourism_PlanIndia_Tourism_Plan
India_Tourism_Plan
 
Dubai FDI Presentation - Ibrahim Ahli
Dubai FDI Presentation - Ibrahim AhliDubai FDI Presentation - Ibrahim Ahli
Dubai FDI Presentation - Ibrahim Ahli
 
Amolritesh tourism final ppt
Amolritesh tourism final pptAmolritesh tourism final ppt
Amolritesh tourism final ppt
 
Travel & Adventure
Travel & AdventureTravel & Adventure
Travel & Adventure
 
India - Tourism’s New Destination - Presented by HashPro
India - Tourism’s New Destination - Presented by HashProIndia - Tourism’s New Destination - Presented by HashPro
India - Tourism’s New Destination - Presented by HashPro
 
Summer training project report(mdu)
Summer training project report(mdu)Summer training project report(mdu)
Summer training project report(mdu)
 
Indian tourism policy
Indian tourism policyIndian tourism policy
Indian tourism policy
 

Mais de Arun Khedwal

International Marketing
International Marketing International Marketing
International Marketing Arun Khedwal
 
Product Policy & Brand Management
Product Policy & Brand Management   Product Policy & Brand Management
Product Policy & Brand Management Arun Khedwal
 
Service Management
Service Management Service Management
Service Management Arun Khedwal
 
Retail Management & Retail Mix
Retail Management & Retail MixRetail Management & Retail Mix
Retail Management & Retail MixArun Khedwal
 
Social Network - Facebook
Social Network - Facebook Social Network - Facebook
Social Network - Facebook Arun Khedwal
 
Lenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case Study
Lenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case StudyLenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case Study
Lenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case StudyArun Khedwal
 
Market research on Smartphones & Tablets
Market research on Smartphones & TabletsMarket research on Smartphones & Tablets
Market research on Smartphones & TabletsArun Khedwal
 
Lime 5 lenovo case study-3 minutes
Lime 5 lenovo case study-3 minutesLime 5 lenovo case study-3 minutes
Lime 5 lenovo case study-3 minutesArun Khedwal
 
Outsourcing & Offshoring
Outsourcing & OffshoringOutsourcing & Offshoring
Outsourcing & OffshoringArun Khedwal
 
Working Capital Basic's
Working Capital Basic'sWorking Capital Basic's
Working Capital Basic'sArun Khedwal
 
Cadbury Dairy Milk
Cadbury Dairy Milk Cadbury Dairy Milk
Cadbury Dairy Milk Arun Khedwal
 
Direct Cash Transfer Scheme India
Direct Cash Transfer Scheme IndiaDirect Cash Transfer Scheme India
Direct Cash Transfer Scheme IndiaArun Khedwal
 
Cash transfer scheme
Cash transfer schemeCash transfer scheme
Cash transfer schemeArun Khedwal
 
Leadership : : The Mysterious Talent
Leadership : : The Mysterious TalentLeadership : : The Mysterious Talent
Leadership : : The Mysterious TalentArun Khedwal
 

Mais de Arun Khedwal (20)

International Marketing
International Marketing International Marketing
International Marketing
 
Advertising
AdvertisingAdvertising
Advertising
 
Product Policy & Brand Management
Product Policy & Brand Management   Product Policy & Brand Management
Product Policy & Brand Management
 
Service Management
Service Management Service Management
Service Management
 
Retail Management & Retail Mix
Retail Management & Retail MixRetail Management & Retail Mix
Retail Management & Retail Mix
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Market Research
Market Research Market Research
Market Research
 
Social Network - Facebook
Social Network - Facebook Social Network - Facebook
Social Network - Facebook
 
Lenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case Study
Lenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case StudyLenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case Study
Lenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case Study
 
Market research on Smartphones & Tablets
Market research on Smartphones & TabletsMarket research on Smartphones & Tablets
Market research on Smartphones & Tablets
 
Lime 5 lenovo case study-3 minutes
Lime 5 lenovo case study-3 minutesLime 5 lenovo case study-3 minutes
Lime 5 lenovo case study-3 minutes
 
Outsourcing & Offshoring
Outsourcing & OffshoringOutsourcing & Offshoring
Outsourcing & Offshoring
 
Business Ethics
Business Ethics Business Ethics
Business Ethics
 
Working Capital Basic's
Working Capital Basic'sWorking Capital Basic's
Working Capital Basic's
 
Cadbury Dairy Milk
Cadbury Dairy Milk Cadbury Dairy Milk
Cadbury Dairy Milk
 
Direct Cash Transfer Scheme India
Direct Cash Transfer Scheme IndiaDirect Cash Transfer Scheme India
Direct Cash Transfer Scheme India
 
Cash transfer scheme
Cash transfer schemeCash transfer scheme
Cash transfer scheme
 
Cadbury India
Cadbury IndiaCadbury India
Cadbury India
 
Leadership : : The Mysterious Talent
Leadership : : The Mysterious TalentLeadership : : The Mysterious Talent
Leadership : : The Mysterious Talent
 
Euro crisis
Euro crisis Euro crisis
Euro crisis
 

Último

Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 

Último (20)

Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 

Dubai Tourism Industry

  • 1. Dubai Tourism Case Study Solution 28th March 2014 Arun Khedwal
  • 2. From Desert to Dreamland
  • 3. About Dubai  One of the fastest growing cities on earth  Dubai is tourism, trade and logistics hub  Dubai is one of the most cosmopolitan cities in the world  It is safe, politically stable, centrally located, has a good education system and healthcare facilities, modern infrastructure and much more  Sun shines almost every day, the shopping and leisure facilities are impressive, and the salaries are tax-free  Dubai is without a doubt a destination of the 21st century  Dubai is also known as City of Gold
  • 4. Location  Dubai is an emirate in the United Arab Emirates (UAE) federation  The main city of the emirate is also called Dubai  Today Dubai is Global City  It has the largest population in the UAE (2,106,177) and the second-largest land territory (4,114 km2) after the capital, Abu Dhabi
  • 5. Facts About Dubai  Since 2000 real GDP of Dubai has been growing at a CAGR of about 15%  In 2009, 95% of Dubai’s GDP came from non-oil sectors  More than 120 airlines operate to and from Dubai International Airport to more than 260 destinations  Annual passenger traffic in 2013 reached 66,431,533, up 15.2 per cent compared to 57,684,550 recorded during 2012  Dubai is expected to accommodate over 15 million tourists by 2015  Dubai alone has more than 70 shopping centre, including the world's largest shopping centre, Dubai Mall
  • 6. S.W.O.T Analysis- Dubai Tourism Strengths  Perfect Location  An array of hotels  Shopper’s Paradise  Events & Festivals  Business Hub  Heritage & Museums  Nightlife Threats  Other growing locations  Recession (Economic Slowdown)  More hotels being built  GDP depend on Tourism  Pollution  Tourism-Drugs & Sex Weaknesses/Limitations  Ineffective promotion  High Cost of living  Major Tourist from nearby locations  Rely heavily on tourism  Very expensive City Opportunities  Attract Medical Tourism  Family Tourism  Make Dubai Educational Hub  Host the Global events  Real Estate
  • 7. PEST Forces Analysis - Dubai Tourism • Online State • High Penetration of Internet • High Rating • Young Population • Arabs want to work in Public sector • Economic Growth is stable • Currency is Stable • Political Stability Very Stable • International Trade Regularisation Political Economi c Technolog y Socio- cultural
  • 9. Immediate Solution  Social media and online promotion  Women Empowerment  Reduce Turnaround time- ex. Visa application etc.  Scholarships for International students  Water consumption/conservation  Environmentally friendly tourism  Public transport initiatives  Increase in school & Collage attendance rates  Debt Restructuring  Host the Indian Premier League (IPL-7)
  • 10. Short-term Solution  Outsourcing solutions that are cost-effective and efficient  Recruit Specialised Skilled Persons  Shift dependency of GDP from Tourism to Property  Apartment rentals in tourist area  Not to build to many hotels as the occupancy is going down
  • 11. Long-term Solutions  Diversification to minimize the risk  Attract the Medical Tourism  Host the Olympic Games  Increased use of environmental best practice programs and tools  Host the global events  Attract Family Tourism  Educational Hub  Tax-Heaven
  • 12. Recommendations  Attract the Medical Tourism  Recruit Specialised Skilled Persons  Increased use of environmental best practice programs and tools  Women Empowerment  Social media and online promotion  Water consumption/conservation  Not to build to many hotels as the occupancy is going down  Environmentally friendly tourism
  • 13. Conclusion  The state of art shopping malls with retail outlets, entertainment areas, dining restaurants & café, multiples attract tourists & contribute to the retail sales in the emirates.  Events play major role in enriching the shopping  Dubai Strength lies with the stable government  Visionary Leadership  Dubai faces competition from its neighbors  The good promotional campaign will help to increase tourist inflow into the country in near future  Dubai has got good future in real estate & tourism
  • 14. India Tourism - Incredible India
  • 15. India Tourism Vs Dubai Tourism
  • 16. India Tourism  The tourism industry of India is economically important and grows rapidly  6.29 million foreign tourists arrived in India in 2011  This ranks India as the 38th country in the world in terms of foreign tourist arrivals  India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse  It presents heritage and cultural tourism along with medical, business, educational and sports tourism
  • 17. Recommendations  Online Promotion - more than 30 per cent of the world population is online  Festivals like Goa New Year festival etc. will attract the tourist  Attract the Medical Tourism  Elect non corrupt government  Make India most modern tourist destination  Develop good network of Hotels  The good promotional campaign will help to increase tourist inflow into the country in near future
  • 18. References  http://en.wikipedia.org  www.dubaitourism.ae  www.definitelydubai.com/  en.wikipedia.org/wiki/Tourism_in_Dubai  http://en.wikipedia.org/wiki/Tourism_in_India  http://www.incredibleindia.org/