3. About Dubai
One of the fastest growing cities on earth
Dubai is tourism, trade and logistics hub
Dubai is one of the most cosmopolitan cities in the
world
It is safe, politically stable, centrally located, has a
good education system and healthcare facilities,
modern infrastructure and much more
Sun shines almost every day, the shopping and
leisure facilities are impressive, and the salaries are
tax-free
Dubai is without a doubt a destination of the 21st
century
Dubai is also known as City of Gold
4. Location
Dubai is an emirate in the
United Arab Emirates
(UAE) federation
The main city of the
emirate is also called
Dubai
Today Dubai is Global City
It has the largest
population in the UAE
(2,106,177) and the
second-largest land
territory (4,114 km2) after
the capital, Abu Dhabi
5. Facts About Dubai
Since 2000 real GDP of Dubai has been growing at
a CAGR of about 15%
In 2009, 95% of Dubai’s GDP came from non-oil
sectors
More than 120 airlines operate to and from Dubai
International Airport to more than 260 destinations
Annual passenger traffic in 2013 reached
66,431,533, up 15.2 per cent compared to
57,684,550 recorded during 2012
Dubai is expected to accommodate over 15 million
tourists by 2015
Dubai alone has more than 70 shopping
centre, including the world's largest shopping
centre, Dubai Mall
6. S.W.O.T Analysis- Dubai Tourism
Strengths
Perfect Location
An array of hotels
Shopper’s Paradise
Events & Festivals
Business Hub
Heritage & Museums
Nightlife
Threats
Other growing locations
Recession (Economic
Slowdown)
More hotels being built
GDP depend on Tourism
Pollution
Tourism-Drugs & Sex
Weaknesses/Limitations
Ineffective promotion
High Cost of living
Major Tourist from nearby
locations
Rely heavily on tourism
Very expensive City
Opportunities
Attract Medical Tourism
Family Tourism
Make Dubai Educational
Hub
Host the Global events
Real Estate
7. PEST Forces Analysis - Dubai Tourism
• Online State
• High
Penetration of
Internet
• High Rating
• Young
Population
• Arabs want to
work in Public
sector
• Economic
Growth is
stable
• Currency is
Stable
• Political
Stability Very
Stable
• International
Trade
Regularisation
Political
Economi
c
Technolog
y
Socio-
cultural
9. Immediate Solution
Social media and online promotion
Women Empowerment
Reduce Turnaround time- ex. Visa application etc.
Scholarships for International students
Water consumption/conservation
Environmentally friendly tourism
Public transport initiatives
Increase in school & Collage attendance rates
Debt Restructuring
Host the Indian Premier League (IPL-7)
10. Short-term Solution
Outsourcing solutions that are cost-effective and
efficient
Recruit Specialised Skilled Persons
Shift dependency of GDP from Tourism to Property
Apartment rentals in tourist area
Not to build to many hotels as the occupancy is
going down
11. Long-term Solutions
Diversification to minimize the risk
Attract the Medical Tourism
Host the Olympic Games
Increased use of environmental best practice
programs and tools
Host the global events
Attract Family Tourism
Educational Hub
Tax-Heaven
12. Recommendations
Attract the Medical Tourism
Recruit Specialised Skilled Persons
Increased use of environmental best practice
programs and tools
Women Empowerment
Social media and online promotion
Water consumption/conservation
Not to build to many hotels as the occupancy is
going down
Environmentally friendly tourism
13. Conclusion
The state of art shopping malls with retail
outlets, entertainment areas, dining restaurants &
café, multiples attract tourists & contribute to the
retail sales in the emirates.
Events play major role in enriching the shopping
Dubai Strength lies with the stable government
Visionary Leadership
Dubai faces competition from its neighbors
The good promotional campaign will help to
increase tourist inflow into the country in near
future
Dubai has got good future in real estate & tourism
16. India Tourism
The tourism industry of India is economically
important and grows rapidly
6.29 million foreign tourists arrived in India in
2011
This ranks India as the 38th country in the world
in terms of foreign tourist arrivals
India's rich history and its cultural and
geographical diversity make its international
tourism appeal large and diverse
It presents heritage and cultural tourism along with
medical, business, educational and sports tourism
17. Recommendations
Online Promotion - more than 30 per cent of
the world population is online
Festivals like Goa New Year festival etc. will
attract the tourist
Attract the Medical Tourism
Elect non corrupt government
Make India most modern tourist destination
Develop good network of Hotels
The good promotional campaign will help to
increase tourist inflow into the country in near
future