Content marketing.ppt
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Does your marketing strategy satisfy you? We offer content marketing manual, that shows all the necessary tips to implement to make your strategy the most efficient. Enjoy our comic strip!
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Content marketing.ppt
- 1. Content marketing Kate Devyatkina artjoker.net
- 3. Content marketing comic strip
- 4. Blog
- 5. Video
- 6. Posts in Social Media
- 7. Whitepapers
- 8. 85% of asked clients are ready to leave their emails to get an eBook for free.
- 13. Offline events
- 14. Offline events
- 15. The reasons for Email Marketing
- 16. SEO benefits: • behavioral factors • link mass • growth of a website pages number • unplagiarized texts • internal optimization • putting more semantics
- 17. Lead generation • Email for whitepapers • Email for a webinar • a subscription to a mailing • sending questions • commercial leads
- 18. Sales growth • traffic is growing • number of leads is growing • expert content • confidence • all reasons to buy!
- 19. The components of effective content-marketing
- 21. Content-strategy: go ahead to success!
- 22. Setting the goals: • defining KPI • orientation on numbers •mental mobility
- 23. Analysis of target audience: • what are they? • what do they read? • what do they like? • what are they lack of?
- 24. Defining a team: • who writes? • who draws? • who promotes? •agency/staff
- 25. Creating a content- plan: • for every day • for a week • 1/7/30/4/2/1method
- 26. Questions, that should be asked to yourself: - How much quality content I am able to create? - In what way the content can be putted into categories? - What time my audience is web-active at? - What rituals do the target audience have in the Web? - What I can to automize? - What I am going to post during a month?
- 28. 1/7/30/4/2/1 Method: 1 = what to post every day? 7 = a plan for a week 30 = what content do we post every month? 4 = what do we post once every three month? 2 = once a half-year? 1 = every year?
- 29. Tactics of crop: • budget • the channels of a content promotion •POEM-strategy
- 30. POEM-strategy: Own media (site, social media profiles, emails, applications) Paid media (adverts, paid articles) Conquered media (reposts, publishing your articles in mass media, thought leaders mensions)
- 31. Analisys of efficience: • what works? • when works? • what to improve?
- 32. Measures of content- marketing efficiency: ● Measures of arrangements with content ● Site’s positions ● Traffic and its quality ● Regular readers ● Increasing a number of regular readers
- 33. Well-tried ideas for a content:
- 34. Teaching content: • «How to do this?» • Check-lists • Useful advice • Tutorials • Expert tips
- 35. «Web-tuning. How to do this?»
- 36. Popular articles
- 37. Inbound content: • Business lessons • Overviews • Selections • Reviews • Fun
- 38. Overviews
- 39. Interviews
- 40. Thought leaders’ content • Interviews • quick-fire questions • guest posts
- 41. “About yourself” content: • about staff • interesting facts • about company • storytelling
- 45. A fight for popularity: how to attract audience?
- 46. Content that is written for people •Write from all your heart • Love your readers • Be attentive to details • Have a finger on the pulse
- 48. Co-operate! ● Make friends with thought leaders ● Write guest posts ● Show how to make friends with us