Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions and reviews the proposition of local search optimization and how to take a greater portion of your market share pertaining to local SEO. Thank you for viewing.
3. Easy, effective and affordable local online marketing solutions
Proven industry leader
Numerous awards and accolades for our work
Created millions of leads for thousands of clients
5. LOCAL IN 2013
Only 2% of US consumers use
the Yellow Pages to find local
products and services.
90% of online commercial
searches result in offline brick
and mortar purchases.
66% of US consumers use
online local search to find local
products and services.
Sources: Pepperdine University School of Business Study, June 2012
6. KEYS TO LOCAL SUCCESS
Your customers are using the
Internet to find your products
and services.
Put yourself in the places where
your customers are looking for
your business on the web.
search engines - online maps -
coupon sites - online ads
local directories - review sites -
emails
7. LOCAL SEARCH
5 Billion local searches on Google every month
61% of local searches result in a direct purchase
80% of all searches go to the organic results
Source: Pew Research Center, 2012
8. 5 ESSENTIAL STEPS TO MAXIMIZE
LOCAL & MOBILE SEARCH
1. MAKE YOUR WEBSITE MORE EFFECTIVE
2. PROMOTE YOUR BRAND AROUND THE WEB
3. CONVERT VISITORS INTO CUSTOMERS
4. MAXIMIZE YOUR REACH
5. TRACK YOUR RESULTS
11. MOBILE WEBSITE CREATION
Source: Our Mobile Planet: US, Google/Ipsos OTX, 2012
100+ Million Americans have smartphones.
In 2012, mobile search surpassed traditional search.
53% of all US sales are a result of a mobile search.
14. BUSINESS PROFILES
Claiming your business profiles on the top websites
means access to an enormous audience and visibility
at the top of the search results.
16. ONLINE CUSTOMER
REVIEWS
86% of consumers use online ratings
when looking to buy
72% of customers trust reviews as much
as personal recommendations
Only 3% of people would be “likely” to
interact with a business that has 2 or less
stars
Sources: Pepperdine University School of Business Study, June 2012
17. SOCIAL MEDIA
There are over 1 billion
users on Facebook.
There are 500 million users
on Google+.
There are 340 million
tweets every day.
Source: Huffington Post, 100 Fascinating Social
Media Statistics and Figures From 2012, Nov 2012
20. CHAT
“Hi. Can I
help you?”
Connect live
with site
visitors in real
time
Increase leads
by giving visitors
a positive user-
experience
they’ll want to
share
Direct
customers to
specific
products and
services
Keep
customers
on your site
longer
Boost sales,
customer
retention, and
engagement
Engage
customers in
two-way
communication
24. PAID SEARCH
Source: McKinsey&Co., The Impact of the Internet
Technologies: Search, Global, Jul 2012
Paid search delivers a 7-1
return on investment
67% of all online searches
are made on Google
Paid ads offer measurable
results within a matter of
days
25. COUPONS & DAILY DEALS
9% of US consumers regularly purchase
daily deals online.
54% of mobile shoppers use mobile
coupons
67% of people say they become repeat
customers after using a daily deal.
Sources: Nielsen, June 2012
31. Easy, effective and affordable local online marketing solutions
Proven industry leader
Numerous awards and accolades for our work
Created millions of leads for thousands of clients
32. No set-up fees
No long-term commitments
Month to month contracts
Whatever we build for you belongs to
We’re experts in your online market
We cover all your marketing needs
Our costs are flexible
Completely customized campaign
Powerful technology to generate results
35. INDUSTRY: Moving
company
New York City
RESULTS:
Dominates for “moving
company NYC”
300% increase in traffic
50,000+ local
impressions yearly
5,000+ local actions
yearly
40. FREE MARKETING AUDIT
Review your current footprint on local search & Google Maps
Look at how customers are finding you online
See what your competitors are doing to beat you
Define which marketing channels are right for you
Establish benchmarks and goals for your campaign