4. SWOT
ANALYSIS
STRENGTH
•US Dollar
Company
•Won at Monde
Selection
•Diversified
products
THREATS
•De-
reservation
•Customer
loyalty
•New entrant
OPPORTUNITIE
S
•Growing market
•Taste factor
•Product variety
WEAKNESS
•Indisciplined
warehousing
•Poor
segmentation
•Low incentives
5. Porter’s five force model
Parle G
Parle
Bakeman’s
Regional
Buyer’s Force
(More quality suppliers so
conscious and price
sensitive)
Competitor’s Force
(Major MNC’s likely to diversify
and get into related business
of Parle G)
Supplier’s Force
(Very large number
less
bargaining power)
Substitute’s
Force
(Household Snacks,
Bakery biscuits, fast
food)
6. Problems encountered
Stock out
Shortage of Parle G Freebies
Allocation Problems
Further Dispatch Problem
Duplicate biscuits
Poor Sale Promotion Skills
Manufacturing unit
Parle depots
Whole sellers
Transportatio
n
Retailers
Custome
rs
7. Distribution Strategies
Multipurpose distribution centres
Public distributaries
Feeder markets/mandi towns
Shandies/haaths/jatras/melas
Use of co-operative societies
8. Increase Market Share
Rural-Urban Penetration
Small business plan
Associate with government schemes
Sponsor a Tele – serial, sports events
Awareness among people
9. Re-search Findings
On basis of Quality
0
1
2
3
4
5
6
Yes
No
On basis of Price
Rs. 2
Rs.5
Rs.10
Rs. 20
Rs.30
Rs.50
