The document discusses projections for digital marketing spending and trends for 2014. It predicts that digital marketing will grow to $76 billion by 2016, with most growth in social media and mobile marketing. Key pillars of digital marketing are identified as content marketing, social media, search engine optimization (SEO), pay-per-click advertising (PPC), and web analytics. Social media is forecasted to grow 26% annually through 2016. The document emphasizes developing engaging content for social media and mobile devices, positioning oneself as an expert, and increasing video marketing as part of content strategies for 2014.
2. Marketing Dollars Spending Projections
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According to Forrester
Research Interactive
Marketing Digital
Marketing as an
Industry will grow about
$76B by 2016.
Digital as a channel is
expected to Double.
Most Increase is in
Social Media and
Mobile Marketing.
3. Pillars of Digital Marketing
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To have a Web
Presence or
significant Digital
Footprint, Digital
Marketing needs to
focus on:
Content Marketing
Social Media
SEO
PPC (Pay-Per-Click)
SEM
Web Analytics
4. Digital Marketing – Different View
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Own it
Website
Email List
Earn it
SEO
Social Media
Pay it
SEM
Display
Support
Web Infrastructure
Mobile Access
User Interface
10. 2014 is all about ENGAGEMENT
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Connecting & Building Communities
Connect with Influencers
Build Brand Advocacy
Involve Employees
Work with Partners
Encourage Customers for Feedback
Build an “Engaging Brand” through Social Media
Setup and Maintain Social Media Channels
Be Social – Build Relationships
Engage C-Level Management
Encourage Employees to Share & Re-Share
Increase Influencers Network via Blog websites
12. Content Marketing – Inspire-Educate-Answer
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Content + Context should
Inspire Me
Educate Me
Answer Me
13. 2014 Content Strategy
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Think “Social Media”
Write for “Mobile Devices”
Become an Influencer
Position Yourself as an Expert
Ask the following question?
Is my Content Relevant?
Is it Useful?
Is it Informative?
Does it encourage Pro-activity?
Is it Interesting and Worth to be Shared and Re-Shared?
14. Re-Purpose Content – Different Platform & Formats
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Website
Blog and Create blogs with
related topic
Slideshare Deck (PowerPoint)
Interactive PDFs (ability to
share snippets via twitter)
Electronic direct mail, email,
newsletter & email alerts
Podcasts
Social Media (Stumbleupon,
DIGG, Foursquare, Newsle
etc.)
Videos
Webinars
Infographic
eBook
17. Digital Marketing 2014 - Summary
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Continue to Build Your Company Brand
Engagement – Social Media Diversification
Increase Video Marketing
Content Marketing Strategies (Social, Mobile, Search)
Reputation Management
Become an Influencer
As Influencer become more “Influencing”
Innovate Website Infrastructure & Performance