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Value Reference Model

  Information & Knowledge
        Management
Executing - Auxiliary Services


                                      Value
                                    Reference
                                     Model



Planning     Governing                           Executing




                         Business    Human        Product     Supply Chain   Auxiliary
                         Services   Resource    Development     Services     Services
                                    Services
Auxiliary Services


                                       Auxiliary
                                       Services




Customer    IT Services   Organizational           F&A   Quality System    Quality
Relations                  Intelligence                     Service       Assurance
Services                     Service                                       Service
IT Services



                                               IT Services




Business   IT Planning    Systems      IT User          IT Lifecycle /   IT Infrastructure   Information   IT Security
Analysis                 Deploying    Supporting           Change          Maintaining        Handling      Assuring
                                                          Managing
IT Planning


                       IT Planning




User Reqm'ts      New            IT Plan     Disaster
 Analyzing     Technology       Developing   Recovery
                Analyzing                    Planning
IT Services

                                                IT Services




Business   IT Planning    Systems        IT User          IT Lifecycle /   IT Infrastructure   Information   IT Security
Analysis                 Deploying      Supporting           Change          Maintaining        Handling      Assuring
                                                            Managing



                         IT Systems
                         Developing



                          Systems
                         Maintaining
Developing IT Systems
   IT
Planning


                                        Develop In-House

   IT Needs



                 Systems to be
                  Developed                                 IT Systems
                                                            Developing
Decide to Make
  or to Buy



                        Systems to be   Acquire Solutions
                         Purchased
 Awarness &
  Strategy
Develop In-house

                                      Systems
                                 Engineering Process
 Expertise Mgt




                                   Develop WFMS        Manage Systems     Systems
Develop Security
    System         Situational                            Releases      Implementing
                   Awarness)




                                  Develop Corporate
                                        Portal
Systems Engineering Process
        Concept of                         System Validation Plan                        Acceptance Testing                                 SW Beta-
        Operations                                                                                                                           Testing
URD
        (ConOps)                                 Test Feedback


             System                                                                    System Testing
                                           System Verification Plan
           Specification
                                                                                                                             Subsystems
  SRD                                            Test Feedback                                                                Integrating


                     SW High-level                                         Subsystem Testing
                       Design           Sub-system s Verification Plan

         ADD                                     Test Feedback
                                                                                                              Com ponents
                                                                                                               Integrating
                                                Unit Verification
                           SW Detailed Design                       SW Unit / Device
                                                      Plan
                                                                       Testing
                                                 Test Feedback
                                                                                          HW Devices


                                                SW Com ponents                              Hardware
                                                   Coding                                  Developm ent

                                                                      SW Units



  Definition and Decomposition                  Implementation                                  Integration and Recomposition
System Specification
   Define                    Interview                    Requirements
Identification             Stakeholders                     Elicitation
    Plan


                                                                                                                          Classify
                                                                                                                      Requirements &
                                            Feasibility                                      Relate                   Assign Priorities
                                                                  non feasable
                                             Analysis                                    Requirements to
                                                                                           Application
                                                                                            Services

                                          SW Prototipes                                                                 URD
                                           & Testing                        SW Model



                                                                                                   System
                   Define                   Specify                                             Documentation
                 Traceability             Requirements
                   Policy
                                                                           System
                                                  URD                     Verification                          System
                                                                             Plan                               Reqm'ts
                                          Requirements
                       non valid            Validation



                                           Define how                       Chose a                      Review /
    "Requirements                         Requirements                    Requirements                    Modify
     Engineering"                          are Handled                     Mgmt Tool                   Requirements
Requirements Classification

Current Reqm'ts                                        System Reqm'ts
   Analysis




                  Gather Resources &
                      Costs Data



                                                                                        Reqm'ts Funding

                                       Value & Rank New
                                           Reqm'ts

                                       - Financial Methods
                                        - Scoring Methods

                                                                   Balance Reqm'ts
                                                                       Portfolio
                                                                                     new reqm'ts
Systems Engineering Process
        Concept of                           System Validation Plan                      Acceptance Testing                                 SW Beta-
        Operations                                                                                                                           Testing
URD
        (ConOps)                                 Test Feedback


             System                                                                   System Testing
                                            System Verification Plan
           Specification
                                                                                                                             Subsystems
  SRD                                            Test Feedback                                                                Integrating


                     SW High-level                                          Subsystem Testing
                       Design            Sub-system s Verification Plan

         ADD                                    Test Feedback
                                                                                                              Com ponents
                                                                                                               Integrating
                                              Unit Verification
                           SW Detailed Design                     SW Unit / Device
                                                    Plan
                                                                     Testing
                                                Test Feedback
                                                                                         HW Devices


                                                SW Com ponents                             Hardware
                                                   Coding                                 Developm ent

                                                                       SW Units



  Definition and Decomposition                 Implementation                                   Integration and Recomposition
High-level SW Design
                                            Perform Trade          Trade Study
                                               Studies                Result

SW Project                  SRS & ICD
 Managing
                                              Analyze                                    SW Group
                                              Pertinent                                Manager Review
                                            Requirements
Hardware                    HW Design
Designing

                                             Define SW                Design Impact
                                           Design Concepts            of Trade Study


      Subsystem
    Verification Plan
                                             Document         Preliminary
                                           Preliminary SW        SDD
                                                Design
                        Interaction Test
                              Plan

                                                 SW
                                             Development
                                           Group Monitoring

          System
       Documentation
                                                 Update
                                            Preliminary SDD




        Approved RID                              SW
                                              Development
                                              Group Review
Define SW Design Concepts
Establish System
  Boundaries

    (Context)

                     System Usage


                       (Usage)


                                        DefineSystem
                                    Architecture & Behavior
       Context +
       Usage +                           (Realization)
       Realization +
                                                              Execute Behavior
       Execution = CURE                                           Models

                                                                 (Execution)
Systems Engineering Process
        Concept of                         System Validation Plan                        Acceptance Testing                                 SW Beta-
        Operations                                                                                                                           Testing
URD
        (ConOps)                                 Test Feedback


             System                                                                    System Testing
                                           System Verification Plan
           Specification
                                                                                                                             Subsystems
  SRD                                            Test Feedback                                                                Integrating


                     SW High-level                                         Subsystem Testing
                       Design           Sub-system s Verification Plan

         ADD                                     Test Feedback
                                                                                                              Com ponents
                                                                                                               Integrating
                                                Unit Verification
                           SW Detailed Design                       SW Unit / Device
                                                      Plan
                                                                       Testing
                                                 Test Feedback
                                                                                          HW Devices


                                                SW Com ponents                              Hardware
                                                   Coding                                  Developm ent

                                                                      SW Units



  Definition and Decomposition                  Implementation                                  Integration and Recomposition
SW Components Coding

  System            User Manual               Interaction Test              Unit Verification                                                      Algorithm Specs
Architecture                                        Plan                          Plan
                       (draf t)




       Define Component-          Softw are   Interface Design                Components                       Data Models Design Data Structure   Design Algorithms
                                                                                                SW Component
       level Requirements          Specs                         UI Specs       Design             Specs                              Specs




                                                                               Cost
                                                                            Constraints
                                                                             Analyzing
Developing IT Systems
   IT
Planning


                                        Develop In-House

   IT Needs



                 Systems to be
                  Developed                                 IT Systems
                                                            Developing
Decide to Make
  or to Buy



                        Systems to be   Acquire Solutions
                         Purchased
 Awarness &
  Strategy
Acquire Solutions


 Analyse the    Organize the       Define          Define         Define          Define
   Need          Evaluation       Business       Functional      Technical     Integration
                                Requirements    Requirements   Requirements   Requirements




Implement the   Acquire the    Demonstrations     Short list     Screening      Prioritised
   Solution      Solution       / Benchmarks     Selection /     Potential     Requirements
                                                 Evaluation       Vendors       Summary
IT Services
                                               IT Services




Business   IT Planning    Systems      IT User         IT Lifecycle /   IT Infrastructure   Information   IT Security
Analysis                 Deploying    Supporting          Change          Maintaining        Handling      Assuring
                                                         Managing



                                                                            Assets
                                                                          Identifying



                                                                           Critical
                                                                         Components
                                                                          Monitoring


                                                                           Licenses
                                                                           Managing



                                                                           Assets
                                                                         Administering
IT Services


                                               IT Services




Business   IT Planning    Systems      IT User          IT Lifecycle /   IT Infrastructure   Information   IT Security
Analysis                 Deploying    Supporting           Change          Maintaining        Handling      Assuring
                                                          Managing
Information Handling


                              Information
                               Handling




Integrated    Transactions   Digital Assets   Document   Records
Repository     Managing       Managing        Handling   Retaining
  System
Managing
Document Management

Capturing / Versioning                                     Publishing / Maintaining

     Create       Capture eMail      Capture    Capture               Publish by      Publish by    Publish by CD        Publish by
    Document                          Paper    Knowledge              GroupWare       Corporate     ROM / Printout          PDF
                                                                       Systems          Portal                           Collections



                         Document Capture                                                  Publish Document




                               Review                                                       Maintain
                              Document                                                     Documents          inactive




                               Document                                    Retain                          Dispose
                               Versioning                                 Document                        Document
Auxiliary Services


                                       Auxiliary
                                       Services




Customer    IT Services   Organizational           F&A   Quality System    Quality
Relations                  Intelligence                     Service       Assurance
Services                     Service                                       Service
Organizational Intelligence
           Organizational Intelligence Service


                         Sense-Making



    Information                                    Decision &
     Gathering                                       Policy

                            Knowledge
                            Deployment


    Knowledge                                     Learning &
    & Memory                                      Developme
                                                      nt



                  Communication & Collaboration
Sense-Making
    Inform ation
                                    Information is only collection of data about certain facts
     State Of
                                    whereas knowledge is the collection of all the related facts
"Data Aggregation"                  about a certain thing. Wisdom is the deep understanding
                                    to solve problem and its natural while intelligence is
       read                         the special ability to learn and plan in an extra ordinary way.


    Add                          Knowledge
 Experience          create        State Of
                              "Data Aggregation"

                                     read

                                  Add                            Wisdom
                               Judgement           create        State Of
                                                            "Data Aggregation"

                                                                 read


                                                            Add Ontology                      Intelligence
                                                                                 create          State Of
                                                                                          "Data Aggregation"
Organizational Intelligence
           Organizational Intelligence Service


                         Sense-Making



    Information                                    Decision &
     Gathering                                       Policy

                            Knowledge
                            Deployment


    Knowledge                                     Learning &
    & Memory                                      Developme
                                                      nt



                  Communication & Collaboration
Information Gathering
                                Industry                   Provide
                               Knowledge       provide    Knowledge
                                Modules                    Modules
                  Needed
                 Knowledge
                    State Of      acquire
                 Knowledge

                   define      Acquiring the
                                 Required
                                Knowledge
 Analyze       Definition of
                                Externally               Certification
Knowledge       Needed
                                                           Bodies
  Status       Knowledge


                               Acquiring the
                                 Required
                                Knowledge
                                 Internally
              Knowledge
                Team


                                 Internal
                               Communities
Organizational Intelligence
            Organizational Intelligence Service


                          Sense-Making



     Information                                   Decision &
      Gathering                                      Policy

                             Knowledge
                             Deployment


     Knowledge                                     Learning &
     & Memory                                      Developme
                                                       nt



                   Communication & Collaboration
Knowledge & Memory

Availability       Interface       Interoperability   Organization




Knowledge      Knowledge Sharing     Knowledge         Knowledge      Codified
Preservation                         Integration       Maintenance   Knowledge
                                                                       State Of
                                                                     Knowledge




  Custodian        Network             Senior           Executive
                   Manager            Manager
Knowledge Preservation

                             Librarian             Sys tem s
Codifier                                                                                Provider                      Manager

                 Inventory                   Map                       Capacity                              Access                Continuity




      Capture                   Organize                   Generate                            Define Access               Maintain
     Knowledge                 Knowledge                   Knowledge                            Mechanisms                Knowledge




                                                                 Store                              Retrieve
     Briefing Note              Knowledge
                                                               Application                         Application
      Database                   Structure                                                                                Preservation is the
                                                                                                                       foundation of knowledge
                                                                                                                            management
                                                                                  KM System
Knowledge Management System
KM Operator     Puts Questions              KM System




                 Asks for IDs                               Qualifies      KM
                                  Q&A Sub-system
                                                            Members        Communities
                   - Order ID
                   - Asset ID
                                                                             - Members
                 - Process ID
                                                                             - Experts
                                       - Similarities    Supply Answ ers
                  Reads &              - Labels
                  Qualifies            - Orders
                  Answ ers             - Assets
                                       - Processes


                   Supplies                                                  KM External
                   Answ ers                                                   Analysts /
                                                                              Educators




              Analyzes Data
KM Analyst
               - Research
               - Interpretation
               - Perception
               - Codification

                                   Codified Know ledge                     Know ledge
                 Supplies          Configurations         Validates KM
                                                                             Team
                Documents                                Configurations
                                     - Asset
                                     - Skills&Exp
                                     - Ind Know Mod
Knowledge & Memory

Availability        Interface       Interoperability   Organization




Knowledge       Knowledge Sharing     Knowledge         Knowledge      Codified
Preservation                          Integration       Maintenance   Knowledge
                                                                        State Of
                                                                      Knowledge




  Custodian         Network             Senior           Executive
                    Manager            Manager
Knowledge Sharing

Basic Knowledge Sharing                                                          Advanced Knowledge
                                                                                 Sharing



            Pers onal     Public Knowledge                         Synergic             Evolving
           Knowledge                                              Knowledge            Knowledge




            Knowledge       One-on-one                            One-to-m any          Networking    The value of a network
             Hoarding       Knowledge                              Knowledge                          is proportional to the square
                             Sharing                                Sharing                           of the number of users

                                     dialogue
                                                speak / publish                            interact




             Individual        Colleagues                              Groups           Community
Knowledge & Memory

Availability        Interface       Interoperability   Organization




Knowledge       Knowledge Sharing     Knowledge         Knowledge      Codified
Preservation                          Integration       Maintenance   Knowledge
                                                                        State Of
                                                                      Knowledge




  Custodian         Network             Senior           Executive
                    Manager            Manager
Knowledge Integration
     No
Integration


                      Create
                     Isolated    Elements
                   Knowledge
                    Elements
                                 Organize
                                Knowledge      Structure


                      Creator                  Integrate
                                              Knowledge    Relationships



                                 Coordinato                 Create a
                                     r                       Whole
                                                           Knowledge
                                                            System
     The whole is more than
                                                Systems
      the sum of it’s parts
                                                                               Max
                                                              Syntesize    Integration
                                                                  r
Organizational Intelligence
           Organizational Intelligence Service


                         Sense-Making



    Information                                   Decision &
     Gathering                                      Policy

                            Knowledge
                            Deployment


     Knowledge                                    Learning &
     & Memory                                     Developme
                                                      nt



                  Communication & Collaboration
Learning & Development
            Educational
             Institutes




              Training    Decision & Policy
Knowledge
 Acquired




            Internal
            Trainers
Organizational Intelligence
            Organizational Intelligence Service


                          Sense-Making



     Information                                   Decision &
      Gathering                                      Policy

                             Knowledge
                             Deployment


     Knowledge                                     Learning &
     & Memory                                      Developme
                                                       nt



                   Communication & Collaboration
Communication & Collaboration
                                                                Know ledge
                                                                  State Of
                                                            "Data Aggregation"




 Individual          Publish   Published
Know ledge                     Know ledge



                                       Represent    Compiled
                                                   Know ledge
                    Author


                                                           Influence
                                                                             Recommendation

                                      Reporter
                                                                                     Promote    Targeted
                                                                                               Know ledge

                                                           Systems
                                                                                                        Agenda    Opinion

              The role of knowledge use at each                                    Marketer
               stage progresses from passive
              through participatory to advocacy
                                                                                                       Advocate
              The value of knowledge is realized
              only when it is used for something

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Value Reference Model - Information and Knowledge Mgt

  • 1. Value Reference Model Information & Knowledge Management
  • 2. Executing - Auxiliary Services Value Reference Model Planning Governing Executing Business Human Product Supply Chain Auxiliary Services Resource Development Services Services Services
  • 3. Auxiliary Services Auxiliary Services Customer IT Services Organizational F&A Quality System Quality Relations Intelligence Service Assurance Services Service Service
  • 4. IT Services IT Services Business IT Planning Systems IT User IT Lifecycle / IT Infrastructure Information IT Security Analysis Deploying Supporting Change Maintaining Handling Assuring Managing
  • 5. IT Planning IT Planning User Reqm'ts New IT Plan Disaster Analyzing Technology Developing Recovery Analyzing Planning
  • 6. IT Services IT Services Business IT Planning Systems IT User IT Lifecycle / IT Infrastructure Information IT Security Analysis Deploying Supporting Change Maintaining Handling Assuring Managing IT Systems Developing Systems Maintaining
  • 7. Developing IT Systems IT Planning Develop In-House IT Needs Systems to be Developed IT Systems Developing Decide to Make or to Buy Systems to be Acquire Solutions Purchased Awarness & Strategy
  • 8. Develop In-house Systems Engineering Process Expertise Mgt Develop WFMS Manage Systems Systems Develop Security System Situational Releases Implementing Awarness) Develop Corporate Portal
  • 9. Systems Engineering Process Concept of System Validation Plan Acceptance Testing SW Beta- Operations Testing URD (ConOps) Test Feedback System System Testing System Verification Plan Specification Subsystems SRD Test Feedback Integrating SW High-level Subsystem Testing Design Sub-system s Verification Plan ADD Test Feedback Com ponents Integrating Unit Verification SW Detailed Design SW Unit / Device Plan Testing Test Feedback HW Devices SW Com ponents Hardware Coding Developm ent SW Units Definition and Decomposition Implementation Integration and Recomposition
  • 10. System Specification Define Interview Requirements Identification Stakeholders Elicitation Plan Classify Requirements & Feasibility Relate Assign Priorities non feasable Analysis Requirements to Application Services SW Prototipes URD & Testing SW Model System Define Specify Documentation Traceability Requirements Policy System URD Verification System Plan Reqm'ts Requirements non valid Validation Define how Chose a Review / "Requirements Requirements Requirements Modify Engineering" are Handled Mgmt Tool Requirements
  • 11. Requirements Classification Current Reqm'ts System Reqm'ts Analysis Gather Resources & Costs Data Reqm'ts Funding Value & Rank New Reqm'ts - Financial Methods - Scoring Methods Balance Reqm'ts Portfolio new reqm'ts
  • 12. Systems Engineering Process Concept of System Validation Plan Acceptance Testing SW Beta- Operations Testing URD (ConOps) Test Feedback System System Testing System Verification Plan Specification Subsystems SRD Test Feedback Integrating SW High-level Subsystem Testing Design Sub-system s Verification Plan ADD Test Feedback Com ponents Integrating Unit Verification SW Detailed Design SW Unit / Device Plan Testing Test Feedback HW Devices SW Com ponents Hardware Coding Developm ent SW Units Definition and Decomposition Implementation Integration and Recomposition
  • 13. High-level SW Design Perform Trade Trade Study Studies Result SW Project SRS & ICD Managing Analyze SW Group Pertinent Manager Review Requirements Hardware HW Design Designing Define SW Design Impact Design Concepts of Trade Study Subsystem Verification Plan Document Preliminary Preliminary SW SDD Design Interaction Test Plan SW Development Group Monitoring System Documentation Update Preliminary SDD Approved RID SW Development Group Review
  • 14. Define SW Design Concepts Establish System Boundaries (Context) System Usage (Usage) DefineSystem Architecture & Behavior Context + Usage + (Realization) Realization + Execute Behavior Execution = CURE Models (Execution)
  • 15. Systems Engineering Process Concept of System Validation Plan Acceptance Testing SW Beta- Operations Testing URD (ConOps) Test Feedback System System Testing System Verification Plan Specification Subsystems SRD Test Feedback Integrating SW High-level Subsystem Testing Design Sub-system s Verification Plan ADD Test Feedback Com ponents Integrating Unit Verification SW Detailed Design SW Unit / Device Plan Testing Test Feedback HW Devices SW Com ponents Hardware Coding Developm ent SW Units Definition and Decomposition Implementation Integration and Recomposition
  • 16. SW Components Coding System User Manual Interaction Test Unit Verification Algorithm Specs Architecture Plan Plan (draf t) Define Component- Softw are Interface Design Components Data Models Design Data Structure Design Algorithms SW Component level Requirements Specs UI Specs Design Specs Specs Cost Constraints Analyzing
  • 17. Developing IT Systems IT Planning Develop In-House IT Needs Systems to be Developed IT Systems Developing Decide to Make or to Buy Systems to be Acquire Solutions Purchased Awarness & Strategy
  • 18. Acquire Solutions Analyse the Organize the Define Define Define Define Need Evaluation Business Functional Technical Integration Requirements Requirements Requirements Requirements Implement the Acquire the Demonstrations Short list Screening Prioritised Solution Solution / Benchmarks Selection / Potential Requirements Evaluation Vendors Summary
  • 19. IT Services IT Services Business IT Planning Systems IT User IT Lifecycle / IT Infrastructure Information IT Security Analysis Deploying Supporting Change Maintaining Handling Assuring Managing Assets Identifying Critical Components Monitoring Licenses Managing Assets Administering
  • 20. IT Services IT Services Business IT Planning Systems IT User IT Lifecycle / IT Infrastructure Information IT Security Analysis Deploying Supporting Change Maintaining Handling Assuring Managing
  • 21. Information Handling Information Handling Integrated Transactions Digital Assets Document Records Repository Managing Managing Handling Retaining System Managing
  • 22. Document Management Capturing / Versioning Publishing / Maintaining Create Capture eMail Capture Capture Publish by Publish by Publish by CD Publish by Document Paper Knowledge GroupWare Corporate ROM / Printout PDF Systems Portal Collections Document Capture Publish Document Review Maintain Document Documents inactive Document Retain Dispose Versioning Document Document
  • 23. Auxiliary Services Auxiliary Services Customer IT Services Organizational F&A Quality System Quality Relations Intelligence Service Assurance Services Service Service
  • 24. Organizational Intelligence Organizational Intelligence Service Sense-Making Information Decision & Gathering Policy Knowledge Deployment Knowledge Learning & & Memory Developme nt Communication & Collaboration
  • 25. Sense-Making Inform ation Information is only collection of data about certain facts State Of whereas knowledge is the collection of all the related facts "Data Aggregation" about a certain thing. Wisdom is the deep understanding to solve problem and its natural while intelligence is read the special ability to learn and plan in an extra ordinary way. Add Knowledge Experience create State Of "Data Aggregation" read Add Wisdom Judgement create State Of "Data Aggregation" read Add Ontology Intelligence create State Of "Data Aggregation"
  • 26. Organizational Intelligence Organizational Intelligence Service Sense-Making Information Decision & Gathering Policy Knowledge Deployment Knowledge Learning & & Memory Developme nt Communication & Collaboration
  • 27. Information Gathering Industry Provide Knowledge provide Knowledge Modules Modules Needed Knowledge State Of acquire Knowledge define Acquiring the Required Knowledge Analyze Definition of Externally Certification Knowledge Needed Bodies Status Knowledge Acquiring the Required Knowledge Internally Knowledge Team Internal Communities
  • 28. Organizational Intelligence Organizational Intelligence Service Sense-Making Information Decision & Gathering Policy Knowledge Deployment Knowledge Learning & & Memory Developme nt Communication & Collaboration
  • 29. Knowledge & Memory Availability Interface Interoperability Organization Knowledge Knowledge Sharing Knowledge Knowledge Codified Preservation Integration Maintenance Knowledge State Of Knowledge Custodian Network Senior Executive Manager Manager
  • 30. Knowledge Preservation Librarian Sys tem s Codifier Provider Manager Inventory Map Capacity Access Continuity Capture Organize Generate Define Access Maintain Knowledge Knowledge Knowledge Mechanisms Knowledge Store Retrieve Briefing Note Knowledge Application Application Database Structure Preservation is the foundation of knowledge management KM System
  • 31. Knowledge Management System KM Operator Puts Questions KM System Asks for IDs Qualifies KM Q&A Sub-system Members Communities - Order ID - Asset ID - Members - Process ID - Experts - Similarities Supply Answ ers Reads & - Labels Qualifies - Orders Answ ers - Assets - Processes Supplies KM External Answ ers Analysts / Educators Analyzes Data KM Analyst - Research - Interpretation - Perception - Codification Codified Know ledge Know ledge Supplies Configurations Validates KM Team Documents Configurations - Asset - Skills&Exp - Ind Know Mod
  • 32. Knowledge & Memory Availability Interface Interoperability Organization Knowledge Knowledge Sharing Knowledge Knowledge Codified Preservation Integration Maintenance Knowledge State Of Knowledge Custodian Network Senior Executive Manager Manager
  • 33. Knowledge Sharing Basic Knowledge Sharing Advanced Knowledge Sharing Pers onal Public Knowledge Synergic Evolving Knowledge Knowledge Knowledge Knowledge One-on-one One-to-m any Networking The value of a network Hoarding Knowledge Knowledge is proportional to the square Sharing Sharing of the number of users dialogue speak / publish interact Individual Colleagues Groups Community
  • 34. Knowledge & Memory Availability Interface Interoperability Organization Knowledge Knowledge Sharing Knowledge Knowledge Codified Preservation Integration Maintenance Knowledge State Of Knowledge Custodian Network Senior Executive Manager Manager
  • 35. Knowledge Integration No Integration Create Isolated Elements Knowledge Elements Organize Knowledge Structure Creator Integrate Knowledge Relationships Coordinato Create a r Whole Knowledge System The whole is more than Systems the sum of it’s parts Max Syntesize Integration r
  • 36. Organizational Intelligence Organizational Intelligence Service Sense-Making Information Decision & Gathering Policy Knowledge Deployment Knowledge Learning & & Memory Developme nt Communication & Collaboration
  • 37. Learning & Development Educational Institutes Training Decision & Policy Knowledge Acquired Internal Trainers
  • 38. Organizational Intelligence Organizational Intelligence Service Sense-Making Information Decision & Gathering Policy Knowledge Deployment Knowledge Learning & & Memory Developme nt Communication & Collaboration
  • 39. Communication & Collaboration Know ledge State Of "Data Aggregation" Individual Publish Published Know ledge Know ledge Represent Compiled Know ledge Author Influence Recommendation Reporter Promote Targeted Know ledge Systems Agenda Opinion The role of knowledge use at each Marketer stage progresses from passive through participatory to advocacy Advocate The value of knowledge is realized only when it is used for something