The document discusses personal values and how they relate to corporate strategy. It defines personal values as core beliefs that guide individuals' actions and decisions. German philosopher Eduard Spranger proposed six main types of personal values: theoretical, economic, aesthetic, social, political, and religious. The document asserts that a manager's dominant personal values will influence their decisions and subsequently impact the overall corporate strategy that is developed. It provides examples of how personal values shaped the strategies of companies like HMH Publishing and The New York Times.