12. Different modes of online interaction Interesting fact: According to an 2010 Edison Research Study Women are bigger social media users than men
13. Where to start? Adapted from a mind map produced by Robin Good, MasterNewMedia
14. The Social Media Effect Source: Pam Dyer, www.pamorama.net, Jan 2011
15. Pedagogy and social learning tools Source: Andrew Churches, http://edorigami.edublogs.org/
16. Platforms: Virtual Learning Environments (VLEs) “ A virtual learning environment is a collection of integrated tools enabling the management of online learning, providing a delivery mechanism, student tracking, assessment and access to resources.” (JISC, 2005)
17. Platforms: Personal Learning Environments (PLEs) Personal learning environments are a concept based on Web 2.0 and social software. Most informal learning that occurs is learner driven. “the heart of the concept of the PLE is that it is a tool that allows a learner (or anyone) to engage in a distributed environment consisting of a network of people, services and resources. It is not just Web 2.0, but is certainly Web 2.0 in the sense that it is (in the broadest sense possible) a read-write application” Stephen Downes, 2006
18. The PLE vs. VLE Debate Virtual Learning Environment VLE PLE Personal Learning Environment
19.
20. Blogs
21. RSS feeds
22. as well social networking & social bookmarking AND also provides a personal working learning space
23. Case Study: The challenge ALI Group : Mortgage Protection Specialists Target Audience: 1. Mortgage Brokers ( product distribution) – over 2000 2. Sales team and internal staff - 60+ nationally Situation: More than 4000 brokers accredited. Less than 1000 writing business on a regular basis. Traditional engagement: Classroom and one on one training Conferences / Broker PD Days No online platforms (no internet/ extranet, LMS or content management solution) Problem: No infrastructure – over reliance on manual processes Consistency, cost and timeliness of training Opportunity: Greater training reach: 24/7 & rural access Increase in consistent business generation Improved ROI Cross over benefits for staff
26. The model we adopted Traditional delivery methods Online Learning Webinars Introduction of new tools Conferences Classroom Training Access to data/ materials Coaching – virtual & face to face Communities of Practice Access to SMEs Blended delivery approach
34. Discussion: How are you going to determine the most effective technologies to invest in for the most effective outcome? What tools are you currently using and how is this working for you? Risk Mitigation – how are you managing this? Marketing & evaluation? What is your training value proposition?
35. What tools are you currently using & how is this working for you?
36.
37.
38.
39.
40.
41. What issues do you need to consider ? Risk Mitigation How will you do this?
42.
43.
44.
45. Hashwork: helps you connect and share Twitter-style with your co-workers and your company’s community of customers, partners and others on the internet. Hashwork shares your tweets with your company’s community, and lets you attach files, images, and more text to your posts on Twitter
46. Yammer: is a standard micro blogging site with little extra features. You can attach a file to your message which is displayed nicely as thumbnail and can be viewed without downloading. The main distinctive feature is an organization chart.
47.
48.
49. Use internal subject matter experts as “thought leaders” and post regular updates, teasers or sound bites attached to emails
50. Hold and record webinars – load to YouTube / LinkedIn /LinkedIn Groups / Facebook /Intranet site
57. Improve the quality of what we do.When it comes to assessing the ROI of social media, companies generally have to be content with identifying a positive impact on customer and employee engagement. It can be difficult to correlate engagement to the bottom line, which is why some senior executives still aren't sure whether they want to make the investment.
58. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” Seth Godin, sethgodin.typepad.com Thank You Leigh Wilby http://au.linkedin.com/in/leighwilby http://twitter.com/leighwilby