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Enterprise Social Networking as the heart of
your social Business

Arjen Jelsma – Capgemini
Niels van der Zeyst – Yammer
#onlinefuturetoday


29 October 2012, Utrecht
The way we see it



    The reason we wake up in the morning is to
        help organizations to transform into the
social business they need to be in order to keep
   adding value to their customers, employees,
        stakeholders and ultimately themselves.




                                                                         RFI for ING | August 2012

                                                   Copyright © Capgemini 2012. All Rights Reserved   2
The way we see it



 We firmly believe a connected Social Business is
     a better business. By focusing on the human
    factor rather than technique, and connecting
these human factors more value is achieved. This
     Social Business Transformation is the key to
 becoming a better business, and Social Media is
      the facilitating technique that supports this
                                   transformation.




                                                                            RFI for ING | August 2012

                                                      Copyright © Capgemini 2012. All Rights Reserved   3
A Social Business is….



 … an organization that in every aspect of their
     business think about what their employees,
stakeholders and customers need. That primary
doesn’t think about it’s own interests but thinks
about, and knows how to add value to the lives
  of the stakeholders, employees and customers
   in order to return the value for the business.




                                                                          RFI for ING | August 2012

                                                    Copyright © Capgemini 2012. All Rights Reserved   4
What we do

                               External




                Social CRM                Communities




         Data                                              Human




                                            Enterprise
                Monitoring +
                                          Social Network




                               Internal

                                                                                    RFI for ING | August 2012

                                                              Copyright © Capgemini 2012. All Rights Reserved   5
What we do

                               External




                Social CRM                 Communities




         Data                                              Human




                                            Enterprise
                Monitoring +
                                          Social Network




                               Internal

                                                                                    RFI for ING | August 2012

                                                              Copyright © Capgemini 2012. All Rights Reserved   6
My personal hero




                                         RFI for ING | August 2012

                   Copyright © Capgemini 2012. All Rights Reserved   7
http://www.youtube.com/watch?v=CuNknziU
             guo&noredirect=1

            from 4:40 – 8:15




                                                                RFI for ING | August 2012
                                                                          Subject and date

                                          Copyright © Capgemini 2012. All Rights Reserved    8
Enterprise Social Networking adds values




                                                                 RFI for ING | August 2012
                                                                           Subject and date

                                           Copyright © Capgemini 2012. All Rights Reserved    9
Agenda
CROSSADOPT ADDED
SILO       VALUE

                             Conversation       Added value is key: Work
Focus on helping people
                             Consumerisation    from business value to
get work done by
                                                 answer “What is in it for
connecting them both         Aim-fire-adjust
                                                 me!” Focus on Getting
internally & externally      Pushing the fold
                                                 Work Done
Sales             Marketing

                                 CUSTOMERS   COMPANIIES   EMPLOYEES
                                                            PARTNERS




        Finance




                               Company re-organisation                 Replace outdated
                                and re-alignment                         intranets /portals
                               Launch new products                     Integrate with SharePoint
                               Enter new markets                       Connect with customers,
                               Mergers & acquisitions                   partners, suppliers
                               CEO change                              A Social Layer across
                               Transform relationships                  existing business apps
                                with customers, partners,               Collaborate on one
                                suppliers                                platform
Remove communication barriers and give employees a voice, information,
and the tools they need to take your business to the next level.
                                                                           Companies with
                                                                         engaged employees
                                                                                see

                                                                                  18%
                                                                          higher productivity


                                                                                         &

                                                                                  51%
                                                                             lower turnover




                                                                         Source: Gallup Consulting, Employee Engagement,
                                                                                           What's your Engagement Ratio?
Teams need to connect, learn from each other, and thrive in a world of rapid
change.




                                                                               Organizations see a
        Sales                                                  Marketing
                                                                               20% - 25%
                                                                               boost in productivity
                                                                                   with social


                                      Finance




                                                                                     Source: McKinsey, The Social Economy
People, culture and communication are the key success drivers for agile business’.




                                                                                                      64%
                                                                                            of successful
                                                                                          transformations
                                                                                        engage & energize
      CUSTOMERS                  COMPANIES                 Employees
                                                           PARTNERS                  the organization through
                                                                                     ongoing communication
                                                                                           & involvement




                                                                                     Source: McKinsey, : What Successful Transformations Share
Traditional Intranets offer great capabilities for publishing content and providing
access to structured information. Social brings these intranets to life with fresh
discussions and active communities.



                                                                                       Knowledge workers
                                                                                             spent

                                                                                        28 hours
                                                                                       each week writing e-
                                                                                        mails, searching for
                                                                                         information, and
                                                                                      collaborating internally




                                                                                        Source: McKinsey, : The Social Economy, July 2012
Faster problem solving, by identifying and
                                                                                   acting on solutions within 24 hours instead
                                                                                   of weeks.
Telecomms | EMEA | 11,000 employees and 450 retail stores
Global telecommunications, internet, and financial services company with mobile,   Works with SharePoint to create a more
distributed workforce turned to Yammer to improve communications, boost
                                                                                   social, mobile, and engaging experience.
innovation, and accelerate collaboration.




                                                                                   Support issues resolved in minutes while
                                                                                   freeing up IT resources for priority projects.




       “Yammer has given our people a platform for open conversations, enabling us to share more ideas and
       solve problems faster across our business.”



     Derek McManus, COO, Telefonica O2
Efficient workflow: employees save time by
                                                           collaborating in public and private Yammer
                                                           Groups.
Professional Services | 1200 Employees, founded in 1966.
Global provider of business software and solutions for
professionals like attorneys and accountants..             Greater customer satisfaction: products and
                                                           services improved by using an external network to
                                                           solicit customer feedback.


                                                           Reduced email: efficient communication replaces a
                                                           scatter-shot broadcast model.




   “Employee engagement is a core objective we’re pursuing as a company, and Yammer is one of the
   best ways I know to facilitate that. It lets us leverage the power of community.”



    Christian Fleck, Managing Director, UK & Ireland
Highly connected / mobile: Professionals who
                                                            work together but are geographically dispersed
Retailer | 130 000 Employees, founded in 1943.
                                                            use Yammer mobile Apps


                                                            Highly supportive: Contact Centre Representatives
                                                            needing to be plugged into the work of the entire
                                                            company use Yammer


                                                            Strengthening collaboration: build a strong
                                                            informal network that will help you to become
                                                            even more efficient



   “With Yammer, you immediately have access to a variety of people – and you can more easily build
   your network outside of your immediate circle of influence.”



    Head of global intranet and internal digital channels
Platform IT needs




Software people love
Sarah
EMEA Alliances
sgunderson@yammer-inc.com
Mob: 00447780978566

Niels
Customer Success Lead
niels@yammer-inc.com
Mob: 00447771892843
Highlights of Yammer at Capgemini




                                                          RFI for ING | August 2012
                                                                    Subject and date

                                    Copyright © Capgemini 2012. All Rights Reserved    24
September 2008




    38 members the first month

                                                       RFI for ING | August 2012
                                                                 Subject and date

                                 Copyright © Capgemini 2012. All Rights Reserved    25
October 2008



    + 22 members

   Including




                                         RFI for ING | August 2012
                                                   Subject and date

                   Copyright © Capgemini 2012. All Rights Reserved    26
March 2009




             1000 members



             Code of Conduct                         RFI for ING | August 2012
                                                               Subject and date

                               Copyright © Capgemini 2012. All Rights Reserved    27
May 2009




           2000 members
                                                RFI for ING | August 2012
                                                          Subject and date

                          Copyright © Capgemini 2012. All Rights Reserved    28
November 2009




                5000 members
                                                     RFI for ING | August 2012
                                                               Subject and date

                               Copyright © Capgemini 2012. All Rights Reserved    29
November 2009




                By accident
                 Costs: $30.000


                                                        RFI for ING | August 2012
                                                                  Subject and date

                                  Copyright © Capgemini 2012. All Rights Reserved    30
June 2010




            Live Reporting
            Recontres with 8500 members


                                                                RFI for ING | August 2012
                                                                          Subject and date

                                          Copyright © Capgemini 2012. All Rights Reserved    31
August 2010




                                    RFI for ING | August 2012
                                              Subject and date

              Copyright © Capgemini 2012. All Rights Reserved    32
September 2010




                  Live Reporting
                 Recontres with 14,250 members


                                                                       RFI for ING | August 2012
                                                                                 Subject and date

                                                 Copyright © Capgemini 2012. All Rights Reserved    33
December 2010




                18,500 users
                                                     RFI for ING | August 2012
                                                               Subject and date

                               Copyright © Capgemini 2012. All Rights Reserved    34
SNEP adoption model




                                            RFI for ING | August 2012
                                                      Subject and date

                      Copyright © Capgemini 2012. All Rights Reserved    35
How did we do this?



      #benefit
      Yammer Time
      Live Reporting
      Achievement Bots
      Sharepoint Integration

                                                     RFI for ING | August 2012
                                                               Subject and date

                               Copyright © Capgemini 2012. All Rights Reserved    36
At the moment….




                    41.786 members
              Top 3 biggest Yammer Networks Globally




            … we know Yammer and how to make it work.




                                                                              RFI for ING | August 2012
                                                                                        Subject and date

                                                        Copyright © Capgemini 2012. All Rights Reserved    37
#Benefit




                                 RFI for ING | August 2012
                                           Subject and date

           Copyright © Capgemini 2012. All Rights Reserved    38
#Benefit




                                 RFI for ING | August 2012
                                           Subject and date

           Copyright © Capgemini 2012. All Rights Reserved    39
#Benefit



           “We have SharePoint, team rooms, and open source wikis. All of them have their
           use cases and are focused on specific topics, but there was a gap in the way we
           collaborated. With Yammer, we can work on innovative ideas and commit people
           to new ideas more quickly and easily." – Ron Tolido, Global CTO, Capgemini



           “I’ve decreased my number of received emails by 40% . Time to find experts has
           decreased by app. 60%" – Andy Mulholland, Former Global CTO, Capgemini




                                                                                        RFI for ING | August 2012
                                                                                                  Subject and date

                                                                  Copyright © Capgemini 2012. All Rights Reserved    40
About Capgemini
With more than 120,000 people in 40 countries, Capgemini is one
of the world's foremost providers of consulting, technology and
outsourcing services. The Group reported 2011 global revenues
of EUR 9.7 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and drive
the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
Collaborative Business ExperienceTM, and draws on Rightshore ®,
its worldwide delivery model.

Rightshore® is a trademark belonging to Capgemini
                                                                   www.capgemini.com

                                                                    The information contained in this presentation is proprietary.
                                                                                         © 2012 Capgemini. All rights reserved.

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Social Business and Yammer | #onlinefuturetoday

  • 1. Enterprise Social Networking as the heart of your social Business Arjen Jelsma – Capgemini Niels van der Zeyst – Yammer #onlinefuturetoday 29 October 2012, Utrecht
  • 2. The way we see it The reason we wake up in the morning is to help organizations to transform into the social business they need to be in order to keep adding value to their customers, employees, stakeholders and ultimately themselves. RFI for ING | August 2012 Copyright © Capgemini 2012. All Rights Reserved 2
  • 3. The way we see it We firmly believe a connected Social Business is a better business. By focusing on the human factor rather than technique, and connecting these human factors more value is achieved. This Social Business Transformation is the key to becoming a better business, and Social Media is the facilitating technique that supports this transformation. RFI for ING | August 2012 Copyright © Capgemini 2012. All Rights Reserved 3
  • 4. A Social Business is…. … an organization that in every aspect of their business think about what their employees, stakeholders and customers need. That primary doesn’t think about it’s own interests but thinks about, and knows how to add value to the lives of the stakeholders, employees and customers in order to return the value for the business. RFI for ING | August 2012 Copyright © Capgemini 2012. All Rights Reserved 4
  • 5. What we do External Social CRM Communities Data Human Enterprise Monitoring + Social Network Internal RFI for ING | August 2012 Copyright © Capgemini 2012. All Rights Reserved 5
  • 6. What we do External Social CRM Communities Data Human Enterprise Monitoring + Social Network Internal RFI for ING | August 2012 Copyright © Capgemini 2012. All Rights Reserved 6
  • 7. My personal hero RFI for ING | August 2012 Copyright © Capgemini 2012. All Rights Reserved 7
  • 8. http://www.youtube.com/watch?v=CuNknziU guo&noredirect=1 from 4:40 – 8:15 RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 8
  • 9. Enterprise Social Networking adds values RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 9
  • 11. CROSSADOPT ADDED SILO VALUE  Conversation Added value is key: Work Focus on helping people  Consumerisation from business value to get work done by answer “What is in it for connecting them both  Aim-fire-adjust me!” Focus on Getting internally & externally  Pushing the fold Work Done
  • 12. Sales Marketing CUSTOMERS COMPANIIES EMPLOYEES PARTNERS Finance  Company re-organisation  Replace outdated and re-alignment intranets /portals  Launch new products  Integrate with SharePoint  Enter new markets  Connect with customers,  Mergers & acquisitions partners, suppliers  CEO change  A Social Layer across  Transform relationships existing business apps with customers, partners,  Collaborate on one suppliers platform
  • 13. Remove communication barriers and give employees a voice, information, and the tools they need to take your business to the next level. Companies with engaged employees see 18% higher productivity & 51% lower turnover Source: Gallup Consulting, Employee Engagement, What's your Engagement Ratio?
  • 14. Teams need to connect, learn from each other, and thrive in a world of rapid change. Organizations see a Sales Marketing 20% - 25% boost in productivity with social Finance Source: McKinsey, The Social Economy
  • 15. People, culture and communication are the key success drivers for agile business’. 64% of successful transformations engage & energize CUSTOMERS COMPANIES Employees PARTNERS the organization through ongoing communication & involvement Source: McKinsey, : What Successful Transformations Share
  • 16. Traditional Intranets offer great capabilities for publishing content and providing access to structured information. Social brings these intranets to life with fresh discussions and active communities. Knowledge workers spent 28 hours each week writing e- mails, searching for information, and collaborating internally Source: McKinsey, : The Social Economy, July 2012
  • 17. Faster problem solving, by identifying and acting on solutions within 24 hours instead of weeks. Telecomms | EMEA | 11,000 employees and 450 retail stores Global telecommunications, internet, and financial services company with mobile, Works with SharePoint to create a more distributed workforce turned to Yammer to improve communications, boost social, mobile, and engaging experience. innovation, and accelerate collaboration. Support issues resolved in minutes while freeing up IT resources for priority projects. “Yammer has given our people a platform for open conversations, enabling us to share more ideas and solve problems faster across our business.” Derek McManus, COO, Telefonica O2
  • 18. Efficient workflow: employees save time by collaborating in public and private Yammer Groups. Professional Services | 1200 Employees, founded in 1966. Global provider of business software and solutions for professionals like attorneys and accountants.. Greater customer satisfaction: products and services improved by using an external network to solicit customer feedback. Reduced email: efficient communication replaces a scatter-shot broadcast model. “Employee engagement is a core objective we’re pursuing as a company, and Yammer is one of the best ways I know to facilitate that. It lets us leverage the power of community.” Christian Fleck, Managing Director, UK & Ireland
  • 19. Highly connected / mobile: Professionals who work together but are geographically dispersed Retailer | 130 000 Employees, founded in 1943. use Yammer mobile Apps Highly supportive: Contact Centre Representatives needing to be plugged into the work of the entire company use Yammer Strengthening collaboration: build a strong informal network that will help you to become even more efficient “With Yammer, you immediately have access to a variety of people – and you can more easily build your network outside of your immediate circle of influence.” Head of global intranet and internal digital channels
  • 21.
  • 22.
  • 23. Sarah EMEA Alliances sgunderson@yammer-inc.com Mob: 00447780978566 Niels Customer Success Lead niels@yammer-inc.com Mob: 00447771892843
  • 24. Highlights of Yammer at Capgemini RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 24
  • 25. September 2008 38 members the first month RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 25
  • 26. October 2008 + 22 members Including RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 26
  • 27. March 2009 1000 members Code of Conduct RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 27
  • 28. May 2009 2000 members RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 28
  • 29. November 2009 5000 members RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 29
  • 30. November 2009 By accident Costs: $30.000 RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 30
  • 31. June 2010 Live Reporting Recontres with 8500 members RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 31
  • 32. August 2010 RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 32
  • 33. September 2010 Live Reporting Recontres with 14,250 members RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 33
  • 34. December 2010 18,500 users RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 34
  • 35. SNEP adoption model RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 35
  • 36. How did we do this? #benefit Yammer Time Live Reporting Achievement Bots Sharepoint Integration RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 36
  • 37. At the moment…. 41.786 members Top 3 biggest Yammer Networks Globally … we know Yammer and how to make it work. RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 37
  • 38. #Benefit RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 38
  • 39. #Benefit RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 39
  • 40. #Benefit “We have SharePoint, team rooms, and open source wikis. All of them have their use cases and are focused on specific topics, but there was a gap in the way we collaborated. With Yammer, we can work on innovative ideas and commit people to new ideas more quickly and easily." – Ron Tolido, Global CTO, Capgemini “I’ve decreased my number of received emails by 40% . Time to find experts has decreased by app. 60%" – Andy Mulholland, Former Global CTO, Capgemini RFI for ING | August 2012 Subject and date Copyright © Capgemini 2012. All Rights Reserved 40
  • 41. About Capgemini With more than 120,000 people in 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2011 global revenues of EUR 9.7 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore ®, its worldwide delivery model. Rightshore® is a trademark belonging to Capgemini www.capgemini.com The information contained in this presentation is proprietary. © 2012 Capgemini. All rights reserved.