1. Create, Publish and Analyze
innovative campaigns on social
media without technical knowledge
I-Company
Social media campaign manager

2. Social media is integrated into our lives
In recent years, social media has proven itself and has become a
permanent factor in the marketing communications mix. Nearly
80% of the Dutch population is active on one or multiple social
networks. At this time, almost all ‘younger’ people are active.
Interesting to see is that the relatively ‘older’ population is
increasingly represented on social media. The fact that social
media is woven into our daily lives is mostly due to technological
innovations, such as smartphones and tablets. These technological
innovations ensure that we are always and everywhere online and
therefore accessible.
The marketer these days emphasizes mostly on how to make best
use of all social media channels in order to achieve the marketing
communication goals.
Social media marketing on the available
channels
The social media environment evolves constantly. Marketers are
always looking for the best online touchpoints. These are locations
on the internet where a certain target group can be found and
where you are able to interact with them. The number of social
media channels are increasing almost on a daily basis. But, which
are relevant? How do you ensure that you make best use of these
different channels?
Objectives of the marketer these days is often how to implement
all channels in order to create synergy. He must therefore make
best use of Paid, Owned and Earned media. Which means that
either purchased as well as own created media are implemented
optimally for it to create ambassadors. This creates positive word-
of-mouth about the brand and organization.
However, in practice this is quite a task!
Who is I-Company?
I-Company is a web agency that
develops custom web-applications and
online marketing campaigns. In addition
it provides hosting services. I-Company
is also specialized in social media. We
understand the creative mind of the
marketer. I-Company has extensive
experience in publishing effective
campaigns that ensure that you achieve
your goals. We are specialized in
converting unique and creative
campaigns into technical solutions, but
we also like to actively cooperate during
the creative process. With the use of
the Social Media Campaign Manager of
I-Company, marketers are able to create
state of the art campaigns and publish
them in an easy manner.
The Social Media Campaign
Manager
With the implementation of the “Social
Media Campaign Manager” you are
able to manage and publish high-
quality campaigns on all relevant social
media channels without any technical
knowledge.
- Brand -
?
Social media
campaign
manager

3. 1. Create
Find places on social media
to interact with your target
audience. Select the right social
media channels. Create one ore
multiple campaigns completely
in your own style out of an user
friendly Content Management
System (CMS).
Make use of our campaign
modules. *
Creating a campaign requires
no technical knowledge. Our
campaign manager
automatically convert static
content into a complete
campaign in your own style.
2. Publish
With just one single click you
publish your created campaigns
on all relevant social media
channels; such as Facebook,
YouTube, Twitter, Pinterest etc.
Campaigns are automatically
placed into the Facebook Tab.
In addition, with the integration
of responsive design, a mobile
site will be created. With this
unique approach, campaigns are
also optimized for smartphones.
Furthermore an I-frame will
be published. This I-Frame can
be placed within other web
environments and websites.
Again, published campaigns
are extremely easy to share on
various social media channels.
Smart share- and like buttons
are also integrated into the
campaign manager so you can
grow your fanbase quickly.
Create, Publish and Analyze innovative campaigns in 3 steps
• Publish in your own style easily out one back office;
• No technical knowledge required;
• Save time, money and use your resources efficiently;
• Integrate all relevant social media channels;
• Make use of our campaign modules;
• Keep track on your campaigns and anticipate in order to achieving your goals.
3. Analyze
The Social Media Campaign
Manager automatically
generates relevant data and
insights from the published
campaigns. This data is
displayed clearly. Statistically
analysis gains relevant insights
of which helps in the future
to publish the right campaigns
with right appropriate modules
at the right time. As a result,
social media objectives are
achieved more efficiently and
will create online effect!
* While creating
campaigns, make use
of one or more
modules
• Pol / One-Muliple choise Ask
questions to your fanbase
• Quiz / Sweepstakes - Contests
and win promotions
• Content places - text, videos,
pictures and sound
• Video integration - Embed
YouTube Video’s
• Twitter integration - Retweet
& Show latest tweet’s
• Image sliders - Show
products / photo’s
• UGC integration - Uploading
content of users (photo / video)
• Etc..
Social media
campaign
manager
(CMS)
BRand campaign
BRand campaign
BRand campaign
BRand campaign
Iframe
2.Publish1. Create
3. Analyze / Adjust

4. www.i-company.nl
facebook.com/icompanynl
twitter.com/icompanynl
I-Company
Kruisweg 609
2132 NA Hoofddorp
020 - 3162950
postbus@i-company.nl
Coca Cola
Coca Cola makes use of the Social Media Campaign Manager.
They manage various social media channels through one back
office for different countries and brands like; Coca Cola light,
Zero, Fanta, Aquarius etc. They also make use of hierarchical
rights and roles. Therefore different grades of employees are
able to work efficiently with social media.
Reebok
Reebok makes use of the Social Media Campaign Manager to
publish Innovative campaigns. They often combine several
functionalities within one module or campaign and integrate
elements like gamification and storytelling.
Néestle Nutrition
The Social Media Campaign Manager is often used by Nestlé
for co-creation campaigns. Recently they published a photo
contest campaign. Hereby parents were able to upload the
best photo of their child. The best and most original photo
received an incentive.
Oasis
Oasis publishes mostly storytelling campaigns entirely in their
own style. They guide users through questions and a script.
The progress of this script is real time adjusted by the answers
that are given.
Saturn
The on-and offline stores of Saturn / Media Markt have
successfully implement the Social Media Campaign Manager
to support a Skullcandy campaign. With this campaign,
Scullcandy has used social media as part of the overall
marketing mix to generate more traffic to the stores.
Organizations that already make use of
the Social Media Campaign Manager
The Social Media
Campaign Manager,
something for you?
Please feel free to contact
us for more information or a
demonstration.
Contactperson
Arjan van der Salm
Social Media Consultant
a.vandersalm@i-company.nl
+31(0)20 316 2950
+31(0)6 337 31 600