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How to develop a useful marketing plan

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Aristoteles Kabarganos
Aristoteles Kabarganos

How to develop a useful marketing plan for your business.

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Marketing Planning Aristoteles Kabarganos, Managing Partner Ariston Group Performance Consulting www.aristongroup.de
Vision & Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
From here on, you need to complete the template for each target segment
Segment Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Functional Alignment ,[object Object],[object Object],[object Object],[object Object]
Portfolio Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactical Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How to develop a useful marketing plan

  • 1. Marketing Planning Aristoteles Kabarganos, Managing Partner Ariston Group Performance Consulting www.aristongroup.de
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. From here on, you need to complete the template for each target segment
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.