The December 2010 workshop at Designbox with special guest Gregory Ng, the Frozen Food Master.

1. Going Viral
Making & Distributing
Online Video
Arik Abel * http://arikabel.com * @arikabel * arik.abel@gmail.com

4. Two Types of Outbreaks: One-to-Many (Viral), Many-2-Many (Meme)

5. Technique
Topic
Talent
Timing Tension

6. Topic
Who is your audience?
What are they talking about?
What types of videos are hot?
Mash-ups? Parodies? Live events?
Auto-tuned music videos?
Technique

7. Talent
Who is in your video?
Is their audience the same as
yours?
What is happening in the world?
What can you add to that event?
What is the right time to add it?
Timing

8. Tension
What is the source of your
disbelief, surprise, polarization?
Celebrities getting mad or surprised…
Is it real or fake…Fat guy in a little coat…
Susan Boyle…Kanye West…You love it, I hate it…
All in one take…Impossible circumstances…

9. The Law of Distributed Influence
Imagine all the people,
singing in Trafalgar Square
Did you see the frozen
people in Grand Central?

10. produce
distribute
share

11. produce :: storyboard

12. produce :: rule of thirds

13. produce :: shot variety

14. produce :: a-roll / b-roll

15. distribute :: video-sharing sites

16. distribute :: seo, keywords

17. share :: do it yourself

18. share :: help them help you

19. Review
1. Observe what people are talking about, searching
for, watching and sharing
2. Apply the Five Tʼs and Law of Distributed
Influence to develop an idea with viral potential
3. Follow best practices to produce, distribute and
share your content
4. Inspire others to produce, distribute and share
their own related content
5. Repeat ad infinitum