to be shown at interviews and sent to prospective employers. meant to be seen as a spread

1. Ariana Koblitz
a design case book

2. Ariana Koblitz
akoblitz@stanford.edu
(310) 384 7864
PO Box 11654 Stanford CA 94309

3. Thank you for considering me for this internship.
The case studies presented here evidence the clear
application of the design phases inherent in the
Design Thinking philosophy of our program.
January 2011

4. i am:
dedicated:
insightful:
creative:
innovative:
resourceful:
observant:

5. manufacturing case study 1
discerning a use case study 2
prototyping a solution case study 3
inventing a solution case study 4
communicating a solution case study 5
perceiving a truth case study 6

6. i am:
Product Design has allowed me to channel
my artistic impulses in a methodical, system-
atic and eminently applied way. A designer
must be responsive to the society around her,
combining creative design and ethnographic
research.
Ariana Tae Koblitz
PO BOX 11654 S TA N F O R D , C A 9 4 3 0 5
tel 3 1 0 3 8 4 7 8 6 4 email a k o b l i t z @ s t a n f o r d . e d u
OBJECTIVE:
internship including both visual/interactive design implementation and management of design implementation.
EDUCATION
Stanford University CA, USA
B.S. in Product Design, Minor in Anthropology
June 2012
RELEVANT COURSES
Cultural Maps
Design School (d.school) course on design process
fall 2009
Human Values in Design
Core in product design program; design process
fall 2010
Design and Manufacturing
Design implementation: CAD, lathe, mill, casting, woodworking
fall 2010
International School of Beijing Beijing, PR China
International Baccalaureate Certificate
2009
Urawa Lutheran School Saitama, Japan
Exchange Student
2005 – 2006
John-F-Kennedy School Berlin Berlin, Germany
Deutsche Mittlere Reife
2005
SKILLS

7. Cultural Maps
Design School (d.school) course on design process
fall 2009
Human Values in Design
Core in product design program; design process
fall 2010
Design and Manufacturing
Design implementation: CAD, lathe, mill, casting, woodworking
fall 2010
International School of Beijing Beijing, PR China
International Baccalaureate Certificate
2009
Urawa Lutheran School Saitama, Japan
Exchange Student
2005 – 2006
John-F-Kennedy School Berlin Berlin, Germany
Deutsche Mittlere Reife
2005
SKILLS
Languages
German (native), Japanese (proficient; JLPT Level 2 certified), Chinese (2 yrs intensive, while in China),
French (4 yrs high school proficiency)
Computer:
Solid Works 3D modeling; Adobe Photoshop, Illustrator, InDesign; both Windows & Mac OS
DESIGN EXPERIENCE
INTERN, WUENSCH DIR WAS
BERLIN, GERMANY
June2010-Aug2010
Developed strategies for client-development for sale of hand-made wooden toys
PROJECT LEAD
STANFORD & BERLIN
Sept2009-Aug2010
Qualitative research project on designer & user relationship analyzing decisions and workflows
Designed & implemented entire research project, including independent study coursework
Received ME Summer Undergraduate Research Institute grant to pursue project
INTERN, CAMPFIRE LABS 50
SAN FRANCISCO
Aug2009-Sept2010
Local start-up in social networking
Assisted in developing user-case interaction design concept
Developed a focus-group for user testing at Stanford University
DESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD
June2009-February2010
Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief efforts
Designed and coordinated all publication material (posters; fliers; handouts)
Developed and oversaw community art project (collage work of 500+ pieces of cardboard)
MANAGEMENT EXPERIENCE
RESIDENT ASSISTANT, ROBINSON DORM
STANFORD
June2010-present
LANGUAGE TUTOR, GERMAN 1 TA (German)
STANFORD
June2010-present
HOST STANFORD CAMPUS CAMP WELLSTONE
STANFORD
Aug2009-Nov2009; June2010-Nov2010

8. GlassCool chill in < 10 min
chill for > 5 hrs
chill w/ water
of any quailty
chill without
diluting
dedicated The Challenge: design
and manufacture a product that has a
specific function. It must be of either
metal of plastic, and be made using at
least two manufacturing processes.
The Product: a whiskey
glass cooler. A hollow container holds
water (to freeze), ice, or frozen gel packs.
Can chill other beverages as well.

9. the lathe the foundry the vertical mill the sewing kit
case study 1 manufacturing
pressfitting
casting turning
modeling
.050
1.450
.250

10. ChorDoer The Challenge: design a cultural map
using the theme of Personal and Family Life. Seek ways to
help mediate communication and a sense of community.
The Product: an iPhone app to enhance the
distribution and completion of household chores. Makes
finishing chores a reward-driven enterprise.
insightful
setting up the chore alert
setting up the chore-alert completing the chore
completing the chores

11. that’s a what kind of a you're one chore
chore- world is this?! I away from a bike
alert. refuse to bow to DIG DIG
my mother's will. DIG DIG
DIG!
--“gardening”--
USE CASE
case study 2 discerning a use
The Feedback: “It is hard to connect what
my children do in the ‘cloud’ with our lives here on the solid
earth. This seems like a good way to bridge the two.”

12. Collect-a-cup
The Challenge: build a tower of cups & trays
in the middle of the pond. You may not touch the tower or
your apparatus once it has left the edge of the pond.
The Result: the highest tower and points of the
class of Fall 2010 Visual Thinking (ME101)
creative

13. Product Design at Stanford is an engineering major, the
tools at my disposal range from material science to physics.
Knowing how materials interact allows us to fathom how
materials previously not used together could interact.
case study 3 prototyping a solution
The Take-Aways:
prototyping with found materials
prototyping as a group
brainstorming before testing
brainstorming after testing

14. touchTOO an exchangeable square of air-
drying mold, backed by a strong
child-freindly piece of plastic fits
The Challenge: make
snugly
an impact on the lives of new parents
of young toddlers. Keep in mind the
business aspect of your design.
into a case on a band that fits
around the palm of a child’s hand
The Product: a way to
leave to dry and you have
engage with children while creating
memories. Encourage children to a memory
engage with their surroundings!
innovative
1) an album insert 2) bathroom tiles 3) a mobile 4) a stamp

15. Business Plan
(eg recreated)
expansion packages: family packs,
class packs, mobile kits, DIY tiles, etc Kindergardens, children’s parents who
hospitals, scrapbooking don’t want to buy
Crayola Magic Clay (or similar), scrapbooking, aisles, through clay manuf. electronics
photography accessory company Growth Strategy partner’s forums family of blinds
elementary schools
hospitals
manufact. nature camps
Partners distribution Parents need away to engage with
diff. templates their children in documenting family Channel Market
memories, to transform a spectator
partners/
sources
activity into one which involves their Segments
kids. needs to be conquerable to
crayola magic clay
Capabilities Costs Value Proposition Pricing Model
no fabrication capability,
all manufacturing would Win an entirely new market
be outsourced niche by emphasizing a
Competing against: DIY
handprint “fossil” activitites Competitive Strategy currently non-existant
scrapbooking companies phenomenon.
case study 4 inventing a solution
The Take-Aways:
rapid prototyping
utilizing a feedback cycle
group and individual concept-buildling

16. Wuensch Dir Was
The Challenge: working with an independent The Result: an insight into multiple different
wooden toy designer. Wuensch specializes in toys for toy products, and first-hand experience at articulating the
children and adults with disabilities. Given such a niche product to potential clients.
market, savvy client development is key.
client integration
time
client /concept design concept development market strategy to market
resourceful

17. word of mouth IDZdesign associations trade fairs cold calls
AGDreate berlin
c
The Action: Developing a client base
means tuning in to the communities directly related to
target products. In this case, forums for parents and
educators of mentally and physically disabled children.
The Take-Aways:
real-time project management
project-client relation management
consumer/market communication
design networking
case study 5 communicating a solution

18. observant
The Challenge: notice what makes a
person, a situation, an action unique in order to act on that
The Result: Close studies in color and light
arm me with the skills to look at a more complex problem
knowledge in design. and achieve new insights, a new solution.

19. case study 6 perceiving a truth

21. Thank you. Please feel free to contact me:
Ariana Koblitz
akoblitz@stanford.edu
(310) 384 7864
PO Box 11654, Stanford CA 94309

22. Ariana portfolio 2010
a case study
Koblitz