A lunch 'n' learn presentation; relies somewhat heavily on the the word notes, and the intended audience works in Service, Product, and Mechanical Design. This talk is intended to give a brief introduction to the world of design, meant to be accessible to someone just starting out in the field, or recently joining a team with designers. It includes a general way to approach the topic, and an overview of what design can look like in academic fields and professional industries.

1. Ariana’s Lunch n Learn
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

2. Design
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

3. Design
What is Design?
What is considered “design” in schools?
What do “designers” do in the professional world?
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

4. Q: why this presentation?
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

5. Q: why this presentation?
* what do people mean when they call themselves a designer?
* how do academic degrees relate to design careers?
* how does “meas. of success” differ between different design areas?
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

6. What is Design?
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

7. How would you define DESIGN?
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8. [insert here]
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9. Ariana Koblitz
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10. DESIGN
Ariana Koblitz
ANIMATION DESIGN
FASHION DESIGN
FURNITURE DESIGN
INTERIOR DESIGN
MEDICAL DEVICE DES
SHOE DESIGN
WEBSITE DESIGN
Design
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iLab Lunch & Learn
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January 17, 2014

11. Our Office:
Ariana Koblitz
PRODUCT DESIGN
SERVICE DESIGN
Design
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January 17, 2014

12. What aspects of a product do we think of as
“designed”?
Ariana Koblitz
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13. Ariana Koblitz
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14. how it functions
how it’s made
how it looks
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15. how it functions
how it’s made
how it looks
Ariana Koblitz
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iLab Lunch & Learn
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16. Is there a better way to define design?
Ariana Koblitz
Design
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iLab Lunch & Learn
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17. DESIGN: (noun) a specification of an object, manifested by some agent,
intended to accomplish goals, in a particular environment, using a set of
primitive components, satisfying a set of requirements, subject to some
constraints.
Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

18. How does this work for you?
DESIGN: (noun) a specification of an object, manifested by some agent,
intended to accomplish goals, in a particular environment, using a set of
primitive components, satisfying a set of requirements, subject to some
constraints.
Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

19. Definition components help create
a common language in a team
DESIGN: (noun) a specification of an object, manifested by some agent,
intended to accomplish goals, in a particular environment, using a set of
primitive components, satisfying a set of requirements, subject to some
constraints.
Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

20. Example: Goal
function optimisation
function exploration
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21. Object
Agent
Goals
Environment
Components
how it functions
Requirements
how it’s made
how it looks
Ariana Koblitz
Constraints
Design
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January 17, 2014

22. What is design in higher
education?
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23. Academic buckets
ART
MECHANICAL ENGINEERING
COMPUTER SCIENCE
SOCIAL SCIENCES
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24. GRAPHIC DESIGN
ART
INDUSTRIAL DESIGN
MECHANICAL ENGINEERING
MECHANICAL ENGINEERING DESIGN
COMPUTER SCIENCE
SOFTWARE ENGINEERING
SOCIAL SCIENCES
ANTHROPOLOGY
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

25. ART
MECHANICAL ENGINEERING
SOCIAL SCIENCES
COMPUTER SCIENCES
Interdisciplinary Majors / Departments
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26. kind of like a round calendar you can turn to meet
your particular combination of interests / skills
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27. HUMAN-COMPUTER-INTERACTION
SCIENCE, TECHNOLOGY, in SOCIETY
COMPUTER SCIENCES
SOCIAL SCIENCES
SOCIAL SCIENCES
MECHANICAL ENGINEERING
PRODUCT DESIGN
ART
MECHANICAL ENGINEERING
GRAPHIC DESIGN
ART
COMPUTER SCIENCES
Ariana Koblitz
Design
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January 17, 2014

28. ART
MECHANICAL ENGINEERING
SOCIAL SCIENCES
COMPUTER SCIENCES
Ariana Koblitz
Design
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January 17, 2014

29. Industrial Design
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30. Mass Production
Craft
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31. Bauhaus
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32. Explicit combination of
art & mechanical engineering
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33. ART
MECHANICAL ENGINEERING
SOCIAL SCIENCES
COMPUTER SCIENCES
Ariana Koblitz
Design
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34. Stanford Design
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35. and... Computer Science
increasingly plays a role in all of the above
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36. UX + ME
UX + Social Sciences
UX + Hard Sciences
Data + ME
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37. What do designers do?
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38. Academic degree not 1:1
to career anymore (or ever)
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39. Leaving school, you now
practice design.
You define your own skills
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40. Design industry
ART
MECHANICAL ENGINEERING
COMPUTER SCIENCE
SOCIAL SCIENCES
Ariana Koblitz
Design
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41. ART
INDUSTRIAL DESIGNER
MECHANICAL ENGINEERING
PRODUCT DESIGNER
COMPUTER SCIENCE
SOFTWARE DEVELOPER
SOCIAL SCIENCES
USER EXPERIENCE DESIGNER
Ariana Koblitz
Design
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42. So, that’s the big picture
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43. So, that’s the big picture
(you can go the other way around, too)
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Design
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44. “to design”
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45. Designers find new things in
this equation to focus on
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46. Focus on: product intangibles
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47. Interaction design (UX)
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48. Marketing / Advertising / Systems design
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49. [and, always: overarching role of
human-centered design]
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50. Emerging professions in the world of
the intangible
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51. idea
layout / plan
manufacturing
final product
“to design”
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52. Expertise grows out of each of these
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53. idea generation
problem identification
solution building
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sustainable design
holistic system design
iterative process
Design
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54. The effects of globalization
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55. product appeal
product functionality
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outsourcing
(even more complicated)
delivery systems
Design
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56. The lone designer hero
Charles Eames
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57. The myth of the lone designer hero
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58. Resources for further reading:
LInkedIn discussion on types of design:
here
Slideshare on product failures:
here
Fast.co article on defining design:
here
Full dissertation by Canadian researchers:
here
Bauhaus manifesto:
here
Industrial design origins information:
here
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

59. Thank you!
Any further questions?
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014

60. ~
Ariana Koblitz
Design
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iLab Lunch & Learn
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January 17, 2014