Awesome Digital Campaign Case Study 2014
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A simple slide curating some of the best digital campaign case studies from around the world
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Awesome Digital Campaign Case Study 2014
- 1. AWESOME DIGITAL CAMPAIGN CASE STUDY - 2014
- 2. e•mo•tionnoun an affective state of consciousness in which joy, sorrow, fear, hate, or the like, is experienced, as distinguished from cognitive and volitional states of consciousness.
- 3. e•mo•tion PLAYS A BIG ROLE IN ADVERTISING
- 4. Let’s learn how these big brands engaged with their audience through emotion The following campaigns are awarded as winners or nominees of Cannes Lions 2014
- 5. THE AUTOCOMPLETE TRUTH UN WOMAN Creatively utilize Google’s search autocomplete to deliver a strong message and successfully receive a big impact
- 7. A TRIP OUT TO SEA GUY COTTEN Interactive video to raise awareness of the importance of wearing a life jacket by letting people sense and experience what it feels like to drown
- 9. REMOTE CONTROL TOURIST MELBOURNE Utilizing website and social media, to let people interactively experience and explore Melbourne even before they get there
- 11. LAST SQUARE MILKA Integrated campaign to deliver the brand promise to life, by modifying their product and packaging
- 13. TAKE THE WHEEL MERCEDES-BENZ Utilize Instagram platform and influencers, to raise awareness and brand perception among younger audience
- 15. MISSING PERSON PRE-ROLL AUSTRALIAN FEDERAL POLICE Successfully created a strong message through YouTube Pre-Roll Ads (within less than 5 seconds) about helping finding missing person in Australia
- 17. THE SCARECROW CHIPOTLE MEXICAN GRILL Inspiring audience with a bigger purpose, with “Cultivate a Better World” as the brand message, through website, YouTube and mobile app
- 20. UTILIZE DATA & INSIGHTS ADAPT NEW TECHNOLOGY STRONG STORYTELLING MARKET YOUR MARKETING INTEGRATED APPROACH Key Lessons
- 21. UTILIZE DATA & INSIGHTS ADAPT NEW TECHNOLOGY STRONG STORYTELLING MARKET YOUR MARKETING INTEGRATED APPROACH AWESOME! Key Lessons Do all of those things … and your campaign will be
- 22. “The best marketing doesn’t feel like marketing” - Tom Fishburne
- 23. More Examples…
- 25. BANNER CAMPAIGNS VW GTI BannerBahn Creative use of Rich Media Banner, combined with offline activities that directly related to product experience
- 27. BEST USE OF SOCIAL MEDIA SAMSUNG The Smartphone Line Integrated campaign using sophisticated technology and creative social media strategy
- 29. DIGITAL CAMPAIGN Lay’s Do Us a Flavor Highly-engaged campaign, utilizing customers as Lay’s product creator
- 31. DISPLAY & BANNER ADS Coca-Cola Share Your Voice RMB as the core component of the creative campaign
- 33. INTEGRATED CAMPAIGNS MACQUARIE Dictionary Creating big hype to promote a dictionary through integrated campaigns
- 35. MOBILE ADVERTISING SWISS Instagram Takeover Taking over Instagram that leads to conversion campaign, all without leaving the mobile phone
- 37. SOCIAL MEDIA CAMPAIGN Lowe’s Fix in Six Unique, creative, relevant and self-made contents, spread using the latest trend on Social Media
- 39. VIRAL MARKETING Volvo Epic Split
- 41. One more thing…
- 42. SOCIAL HUNTING CAMPAIGN We Hunt You A humble recruitment campaign from several years ago, where we learned to turn adversity into advantage To avoid confusion, this campaign is not related to Cannes Lions or The Webby Awards *
- 44. THANK YOU