The document discusses branding and identity building. It states that Arbunize helps build urban online identities by getting recognition for what people do and helping them differentiate and manage their brand. It then discusses key branding concepts like awareness, trust, reputation, and perception. It emphasizes that everyone has a personal brand defined by what they do and encourages people to focus on doing what they want to be known for and solving problems in the world.

1. BUILD Your Identity!
with Arbunize

2. Our Identity
 We build urban online identities
 getting you recognition for what you do
 help you differentiate, strategize, manage
YOUR BRAND

3. BRANDING

4. The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme
associated with a product or service”

5. The Wikipedia definition of brand begins with
“A brand includes a name, logo, slogan, and/or design scheme
associated with a product or service”

6. Name Logo
Slogan Design

7. Name Logo
Slogan Design

9. Awareness

10. Awareness Trust

11. Awareness Trust
Perception

12. Awareness Trust
Reputation Perception

13. on
BRANDS ARE BORN OF
EXPERIENCE
AND REFLECT
TRUST

14. IT IS A MEASURE OF
REPUTATION

15. PERCEPTIONS
INTHEMINDOFACONSUMER.

16. SEARCH

17. COPY

18. “A brand is the sum of all feelings, thoughts and recognitions –
positive and negative – that people in the target audience
associate with a company, a product or service.”
- Steve McNamara, AdCracker.Com

21. a

23. “A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.”
–Jeff Bezos

24. Making Coffee
Serving Water
Aerated Cola
Stitching Pants

25. The basic offering isn’t the hard stuff

26. Unique
IDEAS
HUGE
IMPACT
THAT
CREATE

27. Unique
IDEAS
HUGE
IMPACT
THAT
CREATE
Unique
IMPACT

28. In 1891, Asa Griggs Candler invented the most innovative marketing
technique of the times. He hired traveling salesmen to pass out
coupons for a free Coke. With a goal for people to try the drink, like it,
and buy it later on.
In addition to the coupons, Candler also decided to sell Coca-Cola syrup as
a patent medicine, claiming it would get rid of fatigue and headaches.
In 1898, however, Congress passed a tax on all medicines, so Coca-Cola
wanted to be sold only as a beverage. After a court battle, Coca-Cola was
no longer sold as a drug.
Full Story
Did You Know? A j

29. In 1872, Strauss received a letter from Jacob Davis, a customer and tailor
who worked in the mining town of Reno, Nevada. Davis reported that he
had discovered canvas pants could be improved if the pocket seams and
other weak points that tended to tear were strengthened by copper rivets
Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the
stress points on May 20,1873 which can be considered the 'birthday' of
jeans.
Did You Know?
Full Story

30. More solid brands mean strong identities both for the products
and for the people using them.
–Jeff Bezos

31. Their identity serves as a key differentiator

32. G a t k
K d 6 8h
f @ O P w
+ $ , QWTM

33. “We choose one over the other on the basis of
our ‘perception’ of its reputation”
–Shivam Dhawan

34. Perceptions are verbs:

35. “Apple Thinks Different
IBM Solves
Nike Exhorts
Virgin Enlightens
Sony Dreams…”
- Jean Marie Dru, Disruption

36. Just like PERSONALITIES

40. Personal brands allow individuals to
differentiate themselves
by consistently articulating
and leveraging their
unique value proposition

41. WE ARE ALL
BRANDS

42. What we DO
defines US
i
do

43. THIS
IS
WHAT
I DO

44. Awareness
Who am I

45. Trust
My credentials, experience

46. Reputation
My skills, achievements

47. Perception
Interests, personal details

48. We all build our
brand portfolio
i
am

49. BrandingToolkit
Reference
CV
Portfolio

50. Our Online Profiles
www Yu l g

51. Our PR channels
W t o j n

52. Others are
doing it for us
too

53. Tag, Mention, Location
@ #

54. Review, Referral,
Recommendation
h

55. We are all
branding
i
Brand

57. DO it good and the CREDITS will follow

58. WHAT you do matters
HOW you do it is important
WHY you do it is critical

59. “Do what you want to be famous for
Because you are famous for what you do”
- Kristian Anderson

60. So, what problems are you solving in this world?

62. it’s

63. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!

64. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.

65. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
 What you are doing matters >> How you are doing it is important
>> Why you doing it is critical

66. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
 What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
 Branding is Not about self promotion, it is about self differentiation

67. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
 What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
 Branding is Not about self promotion, it is about self differentiation
 Not about how many people know you but how do they know you

69. BUILD Your Identity!
Starting HERE now…

70. Oh and may be
you want to
get this
cool T
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