Your corporate brand is a valuable asset. Today’s employee also has the ability to be recognized as a brand. This is known as personal branding. When employees successfully brand themselves as experts in an industry, both the employee and the employer can achieve measurable benefits. - www.RBNZ.me

1. BRANDING

2. They are talking about it…

6. Question #1 : Tell us about yourself?
Question #2 : What do you value?
Question #3 : What are you passionate about?
Question #4 : What motivates you?
Question #5 : What makes you remarkable?
Interviews

7. Signal #1 : Diligent
Signal #2 : Consistent
Signal #3 : Relevant
Signal #4 : Interesting
Signal #5 : Interested
Employers hear for Brand Signals

8. Employers look for Brand Footprints

9. just being GOOD
isn’t good enough!

10. Dead or Alive?

11. Personal Brands

12. Conformity  Commodity

13. Individualism  Innovation

14. Employer  Employee
Personality encourages Contribution
Contribution leads to Engagement
Engagement adds Business Value

15. Personal brands
aggregate to
Corporate brands!

16. Bringing Publicity & Visibility

17. Building Organizational Credibility

18. Expands Influence

19. Increases Engagement Levels

20. Human Connection to Organization

21. Steps

22. BrandingToolkit
Reference
CV
Portfolio
Step #1 : Build Inventory
V-Card

23. Step #2 : Develop a (Brand) Plan

24. Step #3 : Craft Your Identity

25. Step #4 : Choose the Right Tools & Channels
Online Profiles
PR channels

26. Step #5 : Experiment, Measure & Repeat
How to Measure  Coming Soon…

27. BRANDING
Manage your Online Identity with Arbunize
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