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MÜLLER Social Media Case Study by Young Digitals - ArabNet Beirut

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ArabNet ME
ArabNet ME

A presentation of the strategy which led Müller - a leading diary brand in the Italian market - to change its approach towards communication on social media. A case history by Young Digitals.

Mídias sociaisNegóciosTecnologia
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MARCO PEZZANO
YOUNG DIGITALS IS A BRAND COMMUNICATION AGENCY BASED IN PADOVA, ITALY.
TRAINING GRAPHICS & VIDEO CONSULTANCY & RESEARCH DEVELOPMENTMEDIA MANAGEMENT COMMUNITY MANAGEMENT
A JOURNEY THROUGH SENSES A social media case history by Young Digitals Müller Italy Starring:
THIS IS MÜLLER
13%-20% MARKET SHARE THE ONLY REAL BRAND PREMIUM PRICE POSITIONING
youtube.com/watch?v=q1ZlZR0UNSA
SEXY IRONIC ALLURING
...AND GOOD TOO GOOD.
OF COMMENTS ON FACEBOOK WERE LIKE... MMM... BUONISSIMO! 98%
HEY YOUNG DIGITALS, PLEASE MAKE OUR FANS INTERACT IN A SMARTER WAY LOVE, MÜLLER
WOMEN’S WORLD PASSIONS LOVE PLEASURE SENSUALITY SENSES
SYNESTHESIA
CONTAMINATION INTEGRATION
PINTEREST Images Trends Inspiration
GOODREADS Reviews Culture
FOURSQUARE Venues Experiences
POLYVORE Outfits Stories
PRODUCT Context Consistency
EMOTIONAL PRODUCTIVE NOT POLARIZING
THE OUTCOME
Selena Pellegrini I like the kind tone of this post, one that is uncommon nowadays, on facebook but also in real life. You never get to hear such delicate yet simple words. February 18 at 5:20pm - Like
THE JOURNEY ISN’T OVER
Young Digitals Srl via Fornace Morandi 24 - 35133 Padova Italy web: www.youngdigitals.com - mail: info@youngdigitals.com THANK YOU

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