1.
Satellite TV Advertising Rates
in the Arab World 2011
Arab Advisors Group
Media Strategic Research Service
April 2011
Analyst: Noura Abdulhadi
Danya Nusseir
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2. Satellite TV Advertising Rates in the Arab World 2011
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3. Satellite TV Advertising Rates in the Arab World 2011
Table of Contents
Section I: Introduction .................................................................................. 1
Section II: Free-to-Air satellite TV channels’ advertising rates .....................2
Children and Youth channels .........................................................................9
MBC3................................... ..................................................................11
Space Power............................................................................................12
Spacetoon Arabic .....................................................................................13
General channels......................................................................................... 14
Abu Dhabi Al Emarat ................................................................................16
Abu Dhabi Al Oula ....................................................................................17
Alrai TV.......................... ........................................................................18
Dubai One......................... ......................................................................19
Dubai TV..................... ............................................................................20
Future TV................................................................................................21
LBC Sat.......... ........................................................................................22
MBC1................. ....................................................................................23
MBC4............. ........................................................................................24
Sama Dubai….. ........................................................................................25
Saudi's Channel 1 ....................................................................................26
Movies and Series channels......................................................................... 28
Fox Movies...... ........................................................................................30
Fox Series.............. .................................................................................31
MBC Max.................................................................................................32
MBC2............. ........................................................................................33
Melody Aflam...........................................................................................34
Nile Cinema.............................................................................................35
Nile Comedy and Nile Drama .....................................................................36
Rotana Cinema ........................................................................................37
Zee Aflam....... ........................................................................................38
Music channels ............................................................................................ 39
Mazzika, Melody Arabia and Melody Hits ......................................................41
Rotana Clip..... ........................................................................................42
Rotana Music..... ......................................................................................43
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4. Satellite TV Advertising Rates in the Arab World 2011
News and Current Affairs channels ............................................................. 44
Al Arabiya....... ........................................................................................46
Al Ekhbariya..... .......................................................................................47
Al Jazeera Arabic .....................................................................................49
Al Jazeera English ....................................................................................50
Future News..... .......................................................................................51
Religious channels ...................................................................................... 52
Iqraa....................... ...............................................................................54
Noor Dubai TV. ........................................................................................55
Sports channels........................................................................................... 56
Al Riyadiah.................. ............................................................................58
Dubai Sports................ ...........................................................................60
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5. Satellite TV Advertising Rates in the Arab World 2011
List of Exhibits
Exhibit 1: FTA satellite TV channels' average ad rates comparison for Future TV,
LBC Sat and MBC1 (2004, 2005, 2007, 2009, 2010 and 2011) ..................... 5
Exhibit 2: FTA satellite TV channels' average ad rates throughout the week ...... 6
Exhibit 3: FTA satellite TV channels' average ad rates comparison by channel
category ....................................................................................................... 7
Exhibit 4: Comparison of the average advertising rates per day of the 38 FTA
satellite TV channels covered in this report ................................................. 8
Exhibit 5: Children and Youth channels’ average ad rates throughout the week 9
Exhibit 6: Children and Youth channels’ average ad rates comparison ............. 10
Exhibit 7: MBC3’s average ad rates throughout the week ................................ 11
Exhibit 8: Space Power's average ad rates throughout the week ..................... 12
Exhibit 9: Spacetoon Arabic’s average ad rates throughout the week .............. 13
Exhibit 10: General channels’ average ad rates throughout the week .............. 14
Exhibit 11: General channels’ average ad rates comparison ............................. 15
Exhibit 12: Abu Dhabi Al Emarat’s average ad rates throughout the week ....... 16
Exhibit 13: Abu Dhabi Al Oula’s average ad rates throughout the week ........... 17
Exhibit 14: Alrai TV’s average ad rates throughout the week ........................... 18
Exhibit 15: Dubai One’s average ad rates throughout the week ....................... 19
Exhibit 16: Dubai TV’s average ad rates throughout the week ......................... 20
Exhibit 17: Future TV’s average ad rates throughout the week ........................ 21
Exhibit 18: LBC Sat’s average ad rates throughout the week ........................... 22
Exhibit 19: MBC1’s average ad rates throughout the week .............................. 23
Exhibit 20: MBC4’s average ad rates throughout the week .............................. 24
Exhibit 21: Sama Dubai's average ad rates throughout the week..................... 25
Exhibit 22: Saudi's Channel 1's average ad rates throughout the week (national
and international brands) .......................................................................... 26
Exhibit 23: Saudi's Channel 1's average ad rates throughout the week ........... 27
Exhibit 24: Movies and Series channels’ average ad rates throughout the week
.................................................................................................................. 28
Exhibit 25: Movies and Series channels’ average ad rates comparison............. 29
Exhibit 26: Fox Movies’ average ad rates throughout the week........................ 30
Exhibit 27: Fox Series average ad rates throughout the week.......................... 31
Exhibit 28: MBC Max’s average ad rates throughout the week ......................... 32
Exhibit 29: MBC2’s average ad rates throughout the week .............................. 33
Exhibit 30: Melody Aflam's average ad rates throughout the week .................. 34
Exhibit 31: Nile Cinema’s average ad rates throughout the week..................... 35
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6. Satellite TV Advertising Rates in the Arab World 2011
Exhibit 32: Nile Comedy and Nile Drama’s average ad rates throughout the
week .......................................................................................................... 36
Exhibit 33: Rotana Cinema’s average ad rates throughout the week................ 37
Exhibit 34: Zee Aflam’s average ad rates throughout the week........................ 38
Exhibit 35: Music channels’ average ad rates throughout the week ................. 39
Exhibit 36: Music channels’ average ad rates comparison ................................ 40
Exhibit 37: Mazzika, Melody Arabia and Melody Hits' average ad rates
throughout the week ................................................................................. 41
Exhibit 38: Rotana Clip's average ad rates throughout the week ..................... 42
Exhibit 39: Rotana Music's average ad rates throughout the week .................. 43
Exhibit 40: News and Current Affairs channels’ average ad rates throughout the
week .......................................................................................................... 44
Exhibit 41: News and Current Affairs channels’ average ad rates comparison . 45
Exhibit 42: Al Arabiya’s average ad rates throughout the week ....................... 46
Exhibit 43: Al Ekhbariya's average ad rates throughout the week (national and
international brands) ................................................................................. 47
Exhibit 44: Al Ekhbariya's average ad rates throughout the week .................... 48
Exhibit 45: Al Jazeera Arabic’s average ad rates throughout the week ............ 49
Exhibit 46: Al Jazeera English’s average ad rates throughout the week ........... 50
Exhibit 47: Future News’ average ad rates throughout the week ..................... 51
Exhibit 48: Religious channels’ average ad rates throughout the week ............ 52
Exhibit 49: Religious channels’ average ad rates comparison .......................... 53
Exhibit 50: Iqraa’s average ad rates throughout the week ............................... 54
Exhibit 51: Noor Dubai TV’s average ad rates throughout the week ................. 55
Exhibit 52: Sports channels’ average ad rates throughout the week ................ 56
Exhibit 53: Sports channels’ average ad rates comparison............................... 57
Exhibit 54: Al Riyadiah's average ad rates throughout the week (national and
international brands) ................................................................................. 58
Exhibit 55: Al Riyadiah's average ad rates throughout the week...................... 59
Exhibit 56: Dubai Sport's average ad rates throughout the week ..................... 60
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