1. Selena’s Vote Counts…
Celebrity spokesperson Selena
Gomez kicked off the national
UR Votes Count tour by casting
the first vote at Glendale
Galleria in Glendale, California.
Selena hosted a press
conference and autograph
signing with thousands of her
fans before they cast their vote
on the issues and their choice
for the president of the United
States.
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2. Teens Make Their Voice Heard
UR Votes Count engaged, educated and
entertained teens throughout the country in 2008.
During this history-making election year, teens were
more interested in politics and issues facing the
nation than ever before. It became clear early on
that our teen constituents wanted to be heard. And
we were excited to hear what they had to say.
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3. Teens Declare Their Involvement …
At each event, teens proudly displayed their
signature declaring their involvement in the
election process. Teens were given an
opportunity to learn about the issues and the
presidential candidates so they would be in a
position to make an informed choice.
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4. Teens Want to Be
“In The Know”…
UR Votes Count
provided teens a
national forum on
topics, such as the
environment,
healthcare, the Iraq
war, social security,
national security and
education. For issues
not presented, a
“Speak Up” station was
available for teens to
convey their own
hot topics.
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5. “What’s at Stake?” Issue Cards were
distributed at the UR Votes Count mall
events to educate teens on important
topics being debated on the campaign
trail. The cards featured facts about
each topic as well as thought-provoking
questions for teens to discuss with
parents, teachers and friends.
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6. Vote and Be Counted...
After educating themselves on the issues and the platforms
of each presidential candidate, teens were able to vote at
the “Polling Place” which was designed to simulate authentic
voting booths utilizing touch screen PDA’s and privacy
screens. As part of the voting process, teens had the
opportunity to choose their favorite charity with the winning
charity receiving a $15,000 donation.
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7. Voting Has Its Privileges…
By casting their vote, teens
were automatically registered
for valuable sweepstakes
prizes including a $10,000
shopping spree and were
given an opportunity to
register for The Club, GGP’s
e-mail loyalty program. All
“voters” were able to spin the
SoBe prize wheel to receive
an instant prize including
t-shirts, buttons, tattoos,
stickers, cuff-style bracelets,
free music downloads and
retailer gift cards. SoBe
Lifewater and Willy Wonka
candy samples were on hand
for teens to enjoy.
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8. Breaking News...
Media crews were on hand in
over 75 markets throughout the
country to capture the excitement
of teen voters in action.
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9. UR Votes Count
Even Online…
The UR Votes Count
website,
urvotescount.com, was
an integral part of the
event strategy. An
informative and
interactive experience
was created to provide
teens with information on
the presidential
candidates, important
issues and the election
process. The home page
featured rotating PSA’s
(see below) from
celebrities such as
Selena Gomez, Tyler
Hilton, Marie Digby, Tom
Higgenson, and Karina as
well as event tour
information easily
accessible through an
interactive map (below
right).
Rotating Celebrity PSA’s
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10. Knowledge is
Power…
Through a
partnership with
Envision, EMI, a
leader in experiential
education, GGP was
able to present
teens with accurate
and bi-partisan
information on the
issues and the
candidates so they
were able to make
informed choices.
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11. Every Vote
Counts…
Once fully
informed, teens
could cast their
vote online.
Weekly fun polls
were also featured
to encourage
teens to return and
see how their
views compared to
their peers. Poll
results were then
used to encourage
media interest.
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12. Hear Me, See Me,
Write Me…
One of the most
interactive areas of
urvotescount.com
was the Blog.
Updated regularly,
site visitors
submitted their
thoughts and
comments from
their opinions on
the war in the
Middle East to
Sarah Palin’s
wardrobe.
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13. And it Continues…
Updated throughout the
tour and the election, the
UR Votes Count Blog
continues to reflect
viewpoints relevant to the
changing political scene.
Live chats prompted
interaction between
teens.
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14. Your Votes Were Counted and Results are In…
Results of the national teen election were posted on urvotescount.com.
Emails were sent announcing the final results and encouraging teens to see
how their peers voted on the issues, the candidates and the charities.
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15. Attention Bloggers….A targeted list of bloggers who focus on teen issues, politics, and
entertainment was created. The custom e-mail was designed to promote the program and spark
interest in blogging about the event. Bloggers were given a t-shirt if they attended an event.
Coverage was received from eight (8) "VIP bloggers".
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