Differentiating your apps using software tools (Qualcomm, Dr.Bernd Schulze) III Форум Apps4All
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The document discusses software tools that can help differentiate apps, such as augmented reality, computer vision, and location-aware apps. It describes Qualcomm's Snapdragon SDK which provides APIs for advanced features like facial processing, touchless gestures, and surround sound recording. The SDK helps developers create enriched experiences and gain extended functionality through libraries for camera, audio, sensors and location. Qualcomm provides tools like Vuforia for augmented reality and AllJoyn for seamless connectivity between devices to help developers build differentiated apps.
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Differentiating your apps using software tools (Qualcomm, Dr.Bernd Schulze) III Форум Apps4All
- 1. Differentiating your apps using software tools Dr. Bernd Schulze Presentation for Apps4All Forum on 5th April 2013
- 2. Trend Towards “Differentiating” Experience More Proximal communications and multi-screen experiences Augmented Reality becomes the norm Contextually aware apps More real-time, complex computer vision apps Navigation and location aware services move indoor Home theater like audio experiences Richer Gaming
- 3. 3 Differentiating Experience Sells Devices
- 4. Snapdragon™ Processors. Apps with unmatched reach. An absolute powerhouse.
- 5. 5 Technology Leadership Across Devices Source: Qualcomm data. 770+ Devices Announced / commercially available 70+ Device Customers 450+ Designs In Development 35+ Tablets Qualcomm Supports Android from High Volume to High End
- 6. 6 Peer-to-peer Augmented Reality Entertainment Camera Connectivity Web Technologies Computer Vision ADVANCED SOFTWARE TECHNOLOGY LEADING HARDWARE CPUs GPUs 3G/4G MODEMS LOCATION AND SENSORS WiFi BT FM VIDEO/ AUDIO POWER MGMT RFDSPsMEMORY Snapdragon Spans HW, SW, Services and Tools ECOSYSTEM SUPPORT Developer Hardware Developer Ecosystem and Community Carrier-Friendly Services Developer Software Tools BROAD SUPPORT FOR HLOS Support for developers to create and commercialize differentiating experience
- 7. 7 Software Tools Enable App Differentiating Fluence™ PROVuforia™ AllJoyn™ Augmented Reality Peer-to-Peer Computer Vision Facial ProcessingSurround Sound Gimbal™ … Snapdragon™ SDK
- 8. 8 Snapdragon SDK Unleashes New Capabilities SENSORS New Sensor Event Inputs Always-on device orientation sensor awareness and input CAMERA Facial Processing – Blink / Smile / Gaze Detection Powering smarter camera application technology TOUCH-FREE GESTURES Touchless Device Input Interact with your device from variable distances
- 9. 9 Deployment with run-time Feature Detection ANDROID DEVICES POWERED BY QUALCOMM OPTIMIZED PLATFORM: Advanced Solutions Included as part of Qualcomm devices DEVICE SOFTWARE OPTIMIZED TO THE HARDWARE CAMERA FACIAL PROCESSING SURROUND SOUND RECORDING 5.1 SENSOR GESTURES POWER-OPTIMIZED GEOFENCING TOUCH-FREE GESTURES APPLICATIONS APPLICATION APKs Productivity Apps VOIP AppsCamera Apps Location-Aware Apps SNAPDRAGON SDK APIs Camera SDK Library Audio SDK Library Sensors SDK Library IZat Location SDK Library Touch-free Gestures SDK Library Applications gain extended functionality through SDK Developer Libraries delivered on QDevNet
- 10. 10 Vuforia™ Brings Augmented Reality to Mobile Creating engaging consumer experiences at the point of advertising, point of sale, and point of use Making curriculums 3-dimensional; using your device as a user manual Gaming and Play Advertising & Media Educational & Instructional Ability to check out the action from any angle; making toys come to life
- 12. 12 AllJoyn unleashes a whole new set of user experiences that span across mobile, tablets, PCs, TVs and more by abstracting all the complexity of P2P networking from developers Entertainment & Multiplayer Mode Social Experiences Multi-Screen & Content Sharing AllJoyn™ Seamlessly Connects Proximal Devices AllJoyn is an open source project for mobile software being driven out of Qualcomm Innovation Center, Inc (QuIC), a subsidiary of Qualcomm Incorporated that focuses on open source development.
- 14. The Tools and Resources Developers Need to Succeed developer.qualcomm.com Early access to leading edge APIs and next generation features Accelerate development time for next-gen content Create and optimize applications Technical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery DISCUSSDISTRIBUTEDEVELOP DOWNLOAD
- 15. For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog Follow us on: © 2012 Qualcomm Technologies, Inc. All rights reserved. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Adreno, Brew, FastCV, Fluence, QDevNet, and Vuforia are trademarks of Qualcomm Incorporated. Trademarks of Qualcomm Incorporated are used with permission. AllJoyn is a trademark of Qualcomm Innovation Center, Inc. Other products and brand names may be trademarks or registered trademarks of their respective owners. Qualcomm Technologies, Inc, 5775 Morehouse Drive, San Diego, CA 92121-1714 Thank you bschulze@qti.qualcomm.com + 49-151-4674-3969
Notas do Editor
- Make snapdragon exclusive offer pop.Move non-snapdragon differentiated apps to the end.
- The Snapdragon system offers best in class technologies and integrates them to work together into a single, complete chipset which is helping drive innovationBringing all best individual technologies into a single product enables us to deliver better performance because the parts are designed to work together as a systemThe best user experience happen on SnapdragonQCOM’s benchmarks are top notch (best feeds and speeds don’t always translate to the best ux or sell the devices anymore) but QCOM is doing much more than just HW
- Thisdemonstrates everything that goes into the snapdragon systemAnd it is building these best in class technologies and integrating them to work together into a single, complete chipset which is helping Snapdragon drive innovation for our partnersBringing all best individual technologies into a single product enables us to deliver better performance because the parts are designed to work together as a systemDelivers better user experiences
- These numbers adjusted to reflect QRD
- Beyond HW, Qualcomm also delivers SW and ecosystem supportThis is one of the enablers and drivers or our scaleSW and HW are important together to deliver the BEST user experiences on different platformsWe are only Si vendor to supply both to this levelit’s all about the user experience. Why do we build all that custom hardware? Why do we optimize so much of the OS to all that hardware? Why do we spend so much time and money investing in new SW enablers and contributing to open source via QUIC, and why do we then go out and find developers to showcase all this jazz? Simple answer: to enable the best mobile consumer experiences. We want to give our OEMs and the developers who create value added apps and services the building blocks and tools for creating truly extraordinary user experiences. Leveraging the hardware & SW development tools we provide, developers can create applications that are highly appealing to end users and set them apart from the competition. We want our OEMs to make the best, coolest, slickest, fastest, most powerful phones, tablets and other devices. We want them to be differentiated. All our efforts culminates here. This is where success is measured, in my opinion.The best P2P experiences run on SnapdragonThe best AR experiences run on Snapdragon.The most intelligent and network aware social apps run on SnapdragonThe Ability to build differentiated user experiences – That’s what I think about day in and day out…
- QCOM software unleashes these next gen mobile user experiences which allow us to be more efficient, more creative, more… in our daily lives
- Show High-Level Architecture to represent that Orange section (Developer APIs) are shipping out via QDevNet, and that the Framework APIs are what connect the SDK APIs to the low-level features in our Android platform.Qualcomm brings a number of optimizations and new feature enhancements to Android. Some optimizations are intrinsic and come “for free” to applications and devices. In other cases, we’ve added value in areas such as the camera, audio, sensors, and location. We’ve put in a lot of our expertise to make the hardware that we provide run better.What Qualcomm has done is added in our own Snapdragon API layer that third-party developers can take advantage of when the device is capable.
- Advertising & media is the fastest growing category:Point of advertising = creating added value to an existing print campaign (magazine covers/ads, posters, newspaper ads, leaflets, etc) using AR. Previously advertisers relied purely on circulation or distribution figures. AR allows the advertiser to actually measure interaction w/ its campaign. Some AR apps have also included functionality whereby users can add in their contact details to get more info from the brand; some have added links to their website.Point of sale = bringing a product on the shelf to life. The product or product packaging now has an added layer of engagement using AR, thereby creating additional consumer valuePoint of use = creating AR experiences around products you have purchased and brought home. AR gives the consumer a reason to engage with the product on a regular basis.Vuforia adoption is exploding. Publishers are seeing value w/ AR appsStarbucks Cup Magic spurred 450,000 “engagement points” within 1 month of launch with no promotion. (An engagement point refers to a use of the app). 91% of people who downloaded the app used it.1Moosejaw X-Ray drove up sales by 37% in November. Furthermore, the company’s website saw a 4% increase in traffic as a direct result from the popularity of the app. In the first five weeks of its existence, Moosejaw’s app was downloaded more than 75,000 times. 2Blippar, an “AR agency”, says it has seen hundreds of thousands of consumer downloads of their app in the first 7 months since its debut in the UK.3AR is gaining momentum“According to Visiongain, in 2012, 25% of mobile apps will feature augmented reality.” 4 “About 6 million AR apps were downloaded in 2010, according to ABI Research… the number (was) projected to increase to 19 million downloads in 2011 and balloon to nearly a billion by 2016. The firm forecasts the mobile AR industry will see $3 billion in global revenue by 2016, up from $87 million (in 2011) and $21 million in 2010.” 5“Consumer engagement is the main reason that (augmented reality) technology has been so successful. QR codes have proven to be effective engagement tools, which has lead many retailers, such as Macy’s, to incorporate them into their marketing campaigns. AR, however, provides a much more immersive experience that QR codes may not be able to cope with.” 5Sources1http://mashable.com/2011/12/05/starbucks-26-million-mobile-transactions-in-2011/2 http://www.qrcodepress.com/moosejaw-announces-the-results-of-their-augmented-reality-marketing-campaign-shows-that-the-technology-may-be-the-key-to-future-success/855516/ 3http://www.wirelessduniya.com/2012/01/07/innovative-startup-blippar-mobile-augmented-reality-technology/4http://www.marketingmag.com.au/blogs/making-fantasy-into-augmented-reality-9739/5http://latimesblogs.latimes.com/technology/2012/01/ces-2012-hps-autonomy-shows-possibilities-of-augmented-reality.html6http://www.qrcodepress.com/qr-codes-may-collapse-beneath-the-weight-of-augmented-reality/855721/